Pagani Automobili

Pagani Automobili

Horacio Pagani

Start 1992

Initzio

Sara Martín

Pagani Automobili

Pagani's first car was the Zonda C12, officially unveiled at the 1999 Geneva Motor Show. This model revolutionised the industry with its pioneering use of carbon fibre, its Mercedes-Benz V12 engine and its bold design. The Zonda not only marked the beginning of the brand, but also positioned it as a cult brand among lovers of high-performance cars.

Pagani Automobili is an Italian luxury car brand founded in 1992 by Argentine designer Horacio Pagani. Since its inception, the company has distinguished itself by combining avant-garde design, cutting-edge technology and extreme performance, becoming a global benchmark in the world of supercars. Before founding his own company, Horacio Pagani worked as an engineer at Lamborghini, where he was involved in iconic projects such as the Countach. This experience was key to developing his unique vision of the automobile as a work of art.

Pagani Automobili

This is a letter that Mr. Fangio wrote to Mr. Enzo Ferrari, asking him to hire Mr. Pagani.

Dear Ferrari,I have the pleasure to introduce you to young Mr. Horacio Pugant, a senator and builder, with a desire to progress there. and to his I would like to recommend him. I would like to thank you for what you can do for him. In reiterating my appreciation, I take this opportunity to greet you most cordially.

Various products from the company

Pgani Utopia

Pagani Zonda C12

Pagani Zonda HP Barch etta Revo

Pagani 760 RS

Logo

1992, 2005

It used this logo for almost its entire history, but like many companies, Pagani did not want to be left behind with more neutral logos. However, it did not last long, as the logo created in 2005 is only used for official documents.

Corporate identity

Maison + visual merchandising

Audio Branding

Eventos

Pagani raduno, Pagani presented one of its models in a video game.

This is the "audio brandig" of the brand.

This is the Maison (the official home of Pagani).

CSR RACING 2

Conclusión

In short, Pagani has achieved a unique prominence in the automotive industry by combining engineering mastery and artistic design, establishing itself as an expression of luxury and exclusivity. The philosophy of limited production, constant innovation and meticulous attention to detail have positioned Pagani as an iconic brand that transcends the creation of automobiles to become authentic works of rolling art.

Thank you very much!