RTX Challenge - 5

redesign this customer expeRience

keeeping passengers happy

product, business,or marketing?

improving the customer experience

student knotebook: Designing for the Passenger

redesign this customer expeience

keeeping passengers happy

product, business,or marketing?

improving the customer experience

student knotebook: Designing for the Passenger

redesign this customer expeience

keeeping passengers happy

product, business,or marketing?

improving the customer experience

student knotebook: Designing for the Passenger

redesign this customer expeience

keeeping passengers happy

product, business,or marketing?

improving the customer experience

student knotebook: Designing for the Passenger

redesign this customer expeience

keeeping passengers happy

product, business,or marketing?

improving the customer experience

student knotebook: Designing for the Passenger

redesign this customer expeience

keeeping passengers happy

product, business,or marketing?

improving the customer experience

student knotebook: Designing for the Passenger

HappyPassengers

Why is it so hard for airlines to keep every passenger happy? Think about it—people want cheap tickets, comfy seats, no delays, tasty food, and their bags to arrive on time, but it’s tough to get all of that at once. In this video, you’ll see why customer satisfaction in air travel is so complicated, how airlines try to measure it, and why even the best ones can’t make everyone smile. As you watch, think about your own travel experiences and start brainstorming clever ideas that could make flying better for everyone.

CONTINUE

Improving the Customer Experience

Plane Cabin

Have you ever been on a trip where booking your ticket was confusing, boarding the plane felt chaotic, or waiting for baggage took forever? You’re not alone! Click the icons to the right to learn more about each pain point, then put yourself in the passengers’ shoes and think about how you could design with empathy to make their journeys more enjoyable.

Travel Hacks

Security

Luxury

Luggage

Turbulence

CONTINUE

Improving the Customer Experience

Plane Cabin

Have you ever been on a trip where booking your ticket was confusing, boarding the plane felt chaotic, or waiting for baggage took forever? You’re not alone! Click the icons to the right to learn more about each pain point, then put yourself in the passengers’ shoes and think about how you could design with empathy to make their journeys more enjoyable.

Travel Hacks

Security

Luxury

Luggage

Turbulence

CONTINUE

Watch quick tips and tools—smart packing, seat picks, timing tricks, and apps—that shave minutes off every step of a trip. As you explore, note which hack fixes a pain point and imagine how you’d build it into an app, sign, or simple checklist.

Travel Tips and Tricks

CONTINUE

Peek behind the scenes of airport screening to see how new ideas keep lines moving while keeping everyone safe. Consider how clearer instructions, smarter bins, or kinder cues could lower stress without slowing safety.

Improving Safety Checkpoints

CONTINUE

Cabin Comfort at 30,000 ft

Step inside the cabin to learn how seating, lighting, airflow, and storage shape every minute of a flight. Collins Aerospace, an RTX Business, shows how tech can make it smoother with its Venue™ Cabin Management System and CabinCommand app—letting passengers and crew control lights, shades, temperature, and entertainment from intuitive touch controls—so you can imagine a calmer, more inclusive space for everyone.

Visit the Website HERE!

CONTINUE

SKY-HIGH SPOILS

See how lounges, upgraded seats, and personalized service turn travel into a treat—not just a trip. Then ask yourself: which “luxury” touches could be scaled for all passengers, not just a few?

CONTINUE

Tag. Track. Triumph

Meet the carry-on that helps: tough shell, silent 360° wheels, TSA lock, and a removable USB-C battery. Inside, compression straps, a laundry divider, tracker pocket, and a quick-access laptop sleeve keep you organized and fast.

Follow a bag’s journey from check-in to carousel and explore trackers, smart tags, and better bin design. As you read/watch, consider how to make labeling clearer, storage easier, and lost-bag moments rarer.

CONTINUE

Tag. Track. Triumph

Meet the carry-on that helps: tough shell, silent 360° wheels, TSA lock, and a removable USB-C battery. Inside, compression straps, a laundry divider, tracker pocket, and a quick-access laptop sleeve keep you organized and fast.

Follow a bag’s journey from check-in to carousel and explore trackers, smart tags, and better bin design. As you read/watch, consider how to make labeling clearer, storage easier, and lost-bag moments rarer.

CONTINUE

Learn what turbulence is, why it happens, and how crews keep flights safe through bumpy air. Think about tools or messages that could reduce anxiety—like real-time maps, better seatbelt cues, or friendly explanations.

Smooth Air

Secrets

CONTINUE

Redesign The Customer Experience!

What are some potential solutions to these common problems?

CONTINUE

Which flight innovator are you?

In this quiz, you’ll answer 6 short “what would you do?” scenarios about the future of air travel. Each choice connects to a different type of thinker:

• Product Designer – loves to invent cool stuff and improve how things work
• Business Builder – loves creating companies, services, and big-picture plans
• Creative Marketer – loves grabbing attention with campaigns, designs, and stories

At the end, you’ll find out which path matches your style best for the big challenge!

CONTINUE

"When it comes to luggage, what sounds most exiting to you?"

Designing a super-strong zipper that can’t be broken into.

Coming up with a catchy logo that would make a luggage brand stand out at baggage claim.

Asking travelers what bugs them most about luggage and turning that into a winning business idea.

"Airports can be stressful. Where would you start to improve them?"

Reimagining a suitcase that upgrades the whole travel experience.

Creating a company that rents out quiet workspaces and nap pods so travelers can chill.

Launching a fun TikTok ad campaign called “Make Airports Awesome” to show off new ideas.

"Airports can be stressful. Where would you start to improve them?"

Reimagining a suitcase that upgrades the whole travel experience.

Creating a company that rents out quiet workspaces and nap pods so travelers can chill.

Launching a fun TikTok ad campaign called “Make Airports Awesome” to show off new ideas.

"Airports can be stressful. Where would you start to improve them?"

Reimagining a suitcase that upgrades the whole travel experience.

Creating a company that rents out quiet workspaces and nap pods so travelers can chill.

Launching a fun TikTok ad campaign called “Make Airports Awesome” to show off new ideas.

"A drone delivery system needs help. What’s your move?"

Redesigning the drone’s blades so it flies quieter and doesn’t freak people out.

Starting a delivery service that partners with hospitals to get medicine to patients fast.

Making a short, dramatic YouTube ad showing drones saving lives in an emergency.

"A drone delivery system needs help. What’s your move?"

Redesigning the drone’s blades so it flies quieter and doesn’t freak people out.

Starting a delivery service that partners with hospitals to get medicine to patients fast.

Making a short, dramatic YouTube ad showing drones saving lives in an emergency.

"A drone delivery system needs help. What’s your move?"

Redesigning the drone’s blades so it flies quieter and doesn’t freak people out.

Starting a delivery service that partners with hospitals to get medicine to patients fast.

Making a short, dramatic YouTube ad showing drones saving lives in an emergency.

"A drone delivery system needs help. What’s your move?"

Redesigning the drone’s blades so it flies quieter and doesn’t freak people out.

Starting a delivery service that partners with hospitals to get medicine to patients fast.

Making a short, dramatic YouTube ad showing drones saving lives in an emergency.

"A drone delivery system needs help. What’s your move?"

Redesigning the drone’s blades so it flies quieter and doesn’t freak people out.

Starting a delivery service that partners with hospitals to get medicine to patients fast.

Making a short, dramatic YouTube ad showing drones saving lives in an emergency.

"A drone delivery system needs help. What’s your move?"

Redesigning the drone’s blades so it flies quieter and doesn’t freak people out.

Starting a delivery service that partners with hospitals to get medicine to patients fast.

Making a short, dramatic YouTube ad showing drones saving lives in an emergency.

"Think about air travel in 2050. what excites you most?"

Zooming around in futuristic flying vehicles that you helped design.

Running your own travel company that changes how people move around the world.

Getting people hyped with ads, videos, or campaigns about the future of flying.

"Think about air travel in 2050. what excites you most?"

Zooming around in futuristic flying vehicles that you helped design.

Running your own travel company that changes how people move around the world.

Getting people hyped with ads, videos, or campaigns about the future of flying.

"Think about air travel in 2050. what excites you most?"

Zooming around in futuristic flying vehicles that you helped design.

Running your own travel company that changes how people move around the world.

Getting people hyped with ads, videos, or campaigns about the future of flying.

"Think about air travel in 2050. what excites you most?"

Zooming around in futuristic flying vehicles that you helped design.

Running your own travel company that changes how people move around the world.

Getting people hyped with ads, videos, or campaigns about the future of flying.

"Think about air travel in 2050. what excites you most?"

Zooming around in futuristic flying vehicles that you helped design.

Running your own travel company that changes how people move around the world.

Getting people hyped with ads, videos, or campaigns about the future of flying.

"Think about air travel in 2050. what excites you most?"

Zooming around in futuristic flying vehicles that you helped design.

Running your own travel company that changes how people move around the world.

Getting people hyped with ads, videos, or campaigns about the future of flying.

"Think about air travel in 2050. what excites you most?"

Zooming around in futuristic flying vehicles that you helped design.

Running your own travel company that changes how people move around the world.

Getting people hyped with ads, videos, or campaigns about the future of flying.

"Think about air travel in 2050. what excites you most?"

Zooming around in futuristic flying vehicles that you helped design.

Running your own travel company that changes how people move around the world.

Getting people hyped with ads, videos, or campaigns about the future of flying.

"Think about air travel in 2050. what excites you most?"

Zooming around in futuristic flying vehicles that you helped design.

Running your own travel company that changes how people move around the world.

Getting people hyped with ads, videos, or campaigns about the future of flying.

"Think about air travel in 2050. what excites you most?"

Zooming around in futuristic flying vehicles that you helped design.

Running your own travel company that changes how people move around the world.

Getting people hyped with ads, videos, or campaigns about the future of flying.

"Think about air travel in 2050. what excites you most?"

Zooming around in futuristic flying vehicles that you helped design.

Running your own travel company that changes how people move around the world.

Getting people hyped with ads, videos, or campaigns about the future of flying.

"Your teacher hands you a blank poster. What do you do first?"

Create a colorful ad for a flying taxi app with a clever tagline.

Map out how a new flight service could make money and serve travelers better.

Sketch out a technical drawing of a new airplane engine or wing design.

"Your teacher hands you a blank poster. What do you do first?"

Create a colorful ad for a flying taxi app with a clever tagline.

Map out how a new flight service could make money and serve travelers better.

Sketch out a technical drawing of a new airplane engine or wing design.

"Your teacher hands you a blank poster. What do you do first?"

Create a colorful ad for a flying taxi app with a clever tagline.

Map out how a new flight service could make money and serve travelers better.

Sketch out a technical drawing of a new airplane engine or wing design.

"Your teacher hands you a blank poster. What do you do first?"

Map out how a new flight service could make money and serve travelers better.

Sketch out a technical drawing of a new airplane engine or wing design.

"Your teacher hands you a blank poster. What do you do first?"

Create a colorful ad for a flying taxi app with a clever tagline.

Sketch out a technical drawing of a new airplane engine or wing design.

"Your teacher hands you a blank poster. What do you do first?"

Create a colorful ad for a flying taxi app with a clever tagline.

Map out how a new flight service could make money and serve travelers better.

"Your teacher hands you a blank poster. What do you do first?"

Create a colorful ad for a flying taxi app with a clever tagline.

Map out how a new flight service could make money and serve travelers better.

Sketch out a technical drawing of a new airplane engine or wing design.

"Your teacher hands you a blank poster. What do you do first?"

Create a colorful ad for a flying taxi app with a clever tagline.

Map out how a new flight service could make money and serve travelers better.

Sketch out a technical drawing of a new airplane engine or wing design.

"Your teacher hands you a blank poster. What do you do first?"

Create a colorful ad for a flying taxi app with a clever tagline.

Map out how a new flight service could make money and serve travelers better.

Sketch out a technical drawing of a new airplane engine or wing design.

YOU'RE A...

product designer!

You love solving problems with tools, tech, and clever inventions. Your brain sparks with ideas for how to improve the stuff people actually use—whether it’s seats, luggage, or flying taxis. Your final project could be an awesome invention or upgrade that makes flying better for everyone.

CONTINUE

YOU'RE A...

Business Builder

You’re all about services, systems, and strategy. You think big—like how to make travel smoother, cheaper, or more exciting for lots of people. Your final project might be a new company or service that totally reimagines how we’ll fly in 2050.

CONTINUE

YOU'RE A...

Creative Marketer

You shine when it comes to creativity, communication, and grabbing attention. You know how to tell a story, make a design pop, or start a trend that gets everyone talking. Your final project could be a bold campaign, brand redesign, or awareness movement that inspires people about the future of travel.

CONTINUE

YOU'RE A...

Creative Marketer

You shine when it comes to creativity, communication, and grabbing attention. You know how to tell a story, make a design pop, or start a trend that gets everyone talking. Your final project could be a bold campaign, brand redesign, or awareness movement that inspires people about the future of travel.

CONTINUE

OR

PDF KNOtebook

Editable KNOtebook

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OR

PDF KNOtebook

Editable KNOtebook

Click the icon above to view a PDF version of the questions if you just want to read or reference them without editing.

Click the icon above to jump into your own editable Google Slides—start adding your ideas and make it your own!

OR

PDF KNOtebook

Editable KNOtebook

Click the icon above to view a PDF version of the questions if you just want to read or reference them without editing.

Click the icon above to jump into your own editable Google Slides—start adding your ideas and make it your own!

OR

PDF KNOtebook

Editable KNOtebook

Click the icon above to view a PDF version of the questions if you just want to read or reference them without editing.

Click the icon above to jump into your own editable Google Slides—start adding your ideas and make it your own!

OR

PDF KNOtebook

Editable KNOtebook

Click the icon above to view a PDF version of the questions if you just want to read or reference them without editing.

Click the icon above to jump into your own editable Google Slides—start adding your ideas and make it your own!

OR

PDF KNOtebook

Editable KNOtebook

Click the icon above to view a PDF version of the questions if you just want to read or reference them without editing.

Click the icon above to jump into your own editable Google Slides—start adding your ideas and make it your own!

OR

PDF KNOtebook

Editable KNOtebook

Click the icon above to view a PDF version of the questions if you just want to read or reference them without editing.

Click the icon above to jump into your own editable Google Slides—start adding your ideas and make it your own!

A smart AI chatbot could guide customers through booking step-by-step, recommending the best flights for families, students, or business travelers.

Personal Travel Assistant

What if you could instantly filter flights by comfort, schedule, or eco-friendliness? This would help travelers pick what matters most to them without stress.

Simple Filters for Travelers

Imagine booking a flight where the total price is shown right away—no surprise seat, bag, or meal fees popping up at the last step. Transparency builds trust and reduces frustration.

Clear Pricing Up Front

OR

PDF KNOtebook

Editable KNOtebook

Click the icon above to view a PDF version of the questions if you just want to read or reference them without editing.

Click the icon above to jump into your own editable Google Slides—start adding your ideas and make it your own!

OR

PDF KNOtebook

Editable KNOtebook

Click the icon above to view a PDF version of the questions if you just want to read or reference them without editing.

Click the icon above to jump into your own editable Google Slides—start adding your ideas and make it your own!

OR

PDF KNOtebook

Editable KNOtebook

Click the icon above to view a PDF version of the questions if you just want to read or reference them without editing.

Click the icon above to jump into your own editable Google Slides—start adding your ideas and make it your own!

Simple gadgets like foldable headrests could help travelers actually sleep without neck pain.

Head & Neck Support Add-Ons

What if seats could slide or recline differently for tall, short, or sleeping passengers? Custom comfort beats one-size-fits-all.

Flexible Seat Design

Seats with wireless charging pads or USB ports would keep devices powered during long flights.

Built-In Wireless Charging Stations

Instead of waiting at the carousel, bags could be delivered straight to your hotel or home.

Direct-to-Door Delivery

If luggage is lost, an app could instantly send you a voucher for clothes, toiletries, or meals—so you aren’t stranded.

On-the-Spot Compensation

Bags could have GPS chips that sync to your phone, so you know where they are at all times.

Smart Luggage Tracking

OR

PDF KNOtebook

Editable KNOtebook

Click the icon above to view a PDF version of the questions if you just want to read or reference them without editing.

Click the icon above to jump into your own editable Google Slides—start adding your ideas and make it your own!

Facial recognition or fingerprint scanners could replace boarding passes and ID checks, making lines shorter and faster.

Biometric Check-In

Imagine rolling your bag to a kiosk, scanning your phone, and watching it disappear on the belt—no waiting for a counter agent.

Mobile Bag Drop

An app could show exactly how long each line is and suggest the fastest security checkpoint in the airport.

Real-Time Line Updates

Read the Article HERE!

Families with kids or passengers with extra needs could board at calmer times, improving everyone’s experience.

Family & Special Boarding Options

Boarding in smaller groups by seat location could keep aisles clear and make finding seats faster.

Staggered Boarding Zones

Imagine screens above the gate showing how much space is left in each overhead bin—so passengers don’t stress about losing their spot.

Overhead Bin Tracker