Programmatic_Sales_skills

Programmatic Sales

Roles and purposes

Roles in the Programmatic Sales Job Family are responsible for growing Criteo’s supply-side business by converting qualified leads into strategic partners across publishers, media curators, and retailers. These roles combine and commercial expertise to sell Criteo’s SSP, onboard partners, and manage long-term relationships. They engage clients through consultative selling, helping them unlock value from Criteo’s platform and drive sustainable revenue growth.​

Shared Commercial Job Family Group skills and Programmatic Sales specific skills:

Relationship Management

Demonstrating Value

Ecosystem Knowledge

Results Driven

Active Listening

Account Development

Strategic Planning

Collaboration

Use the Skills Finder to dive deeper into the skill definitions.

Programmatic Sales roles and purposes

Skills

Manager

Career Band

Career Level

Individual Contributor

Director, Commercial Product Strategy 2

Domain Leader

Commercial Product Strategy Lead

Director, Commercial Product Strategy 1

Domain Leader

Manager, Commercial Product Strategy 2

Commercial Product Strategy Expert 2

Expert

Manager, Commercial Product Strategy 1

Commercial Product Strategy Expert 1

Expert

Commercial Product Strategy Specialist

Specialist

A Director, Commercial Product Strategy sets the strategic direction for product and sales initiatives across multiple markets. They lead managers and/or senior ICs, drive cross-functional alignment with Product and commercial leaders, and represent the voice of the customer in executive-level discussions. This role is responsible for scaling initiatives, influencing the product roadmap, and ensuring commercial strategies are data-driven and market-responsive.

Maintains current knowledge base of existing and emerging industry and market trends and key players and competitors, in addition to interpreting Criteo’s internal and/or external business issues.

Shows a competitive, « driven » attitude in approach to work; demonstrates an entrepreneurial approach to work.

Proactively and consistently demonstrates to the customer the value and benefits of partnering with Criteo, ensuring the relationship is viewed by the customer as indispensable and irreplaceable.

A Manager, Commercial Product Strategy leads a team of strategists to drive product and sales initiatives aligned with commercial goals. They ensure the team delivers high-quality insights, supports go-to-market efforts, and maintains strong collaboration with Product teams and commercial leaders. They coach team members, manage performance, and contribute to strategic planning and prioritization with senior stakeholders.

Works in partnership with others to accomplish goals.

Nurtures relationships with key buyers and decision makers and responds to sales opportunities to develop and grow customer accounts.

Cultivates business relationships, partnerships and alliances internally, externally and virtually.

Creates competitive and breakthrough sales strategies and plans, anticipating future consequences and trends accurately.

A Commercial Product Strategy Expert plays a key role in keeping Criteo's customer at the core of our product and sales initaitves. They support Criteo's commercial teams with deep product expertise, identify market and customer needs and challenges, develop sales strategies and feed customer needs and feedback back to Criteo's Product teams to inform the roadmap. They work with senior leaders and support strategic planning and prioritization efforts.

A Commercial Product Strategy Specialist supports the execution of regional product and sales initiatives through market research, data analysis, and stakeholder coordination. They help gather customer feedback, contribute to sales enablement materials, and support the broader team in translating insights into actionable recommendations.

A Commercial Product Strategy Lead acts as a strategic partner for commercial leadership in driving product and sales initiatives at scale. They leverage market insights and deep understanding of customer needs to help size opportunities, prioritize product needs and support regional and global financial forecasting.

Listens to others, confirming understanding of the content and emotion underlying the message.