BULLETS

The Fire Bullets, Then Cannonballs concept emphasizes a strategic approach in two key steps: Fire Bullets – Start with low-risk, low-cost experiments to test ideas and gather feedback. For example, Amazon tested various products and services on a small scale before making significant investments, like experimenting with online retail before expanding into diverse markets. Then Cannonballs – Once a "bullet" hits its target, meaning the experiment shows promise, commit significant resources to scale it up. Amazon did this by massively expanding successful ventures like AWS after initial small-scale tests. In short, Fire Bullets, Then Cannonballs is about testing ideas with small experiments and scaling up only when you find what works.

0:30

Fire Bullets, Then Cannonballs