-Lycée hôtelier régional JP Passedat, Marseille - Mrs. Magny
2BTST 2024-2025
RIGA: an underrated destination?
Unit 2 - Riga: an underrated destination?
1. Brainstorm
2. City and country profiles
3. Things to do in Riga
4. Things to do in Latvia
5. New travel trends in Latvia
6. YOUR FINAL TASK
Cheers!
How much do you know about Riga?
Brainstorm session: Work in groups Recap
City and Country Profiles
LATVIA
RIGA
in
City profile
RIGA
- Read this article to find out about Riga's history and some of its landmarks.
- Share your findings with students from another group.
- Get ready to take a quiz.
Country profile
LATVIA
- Read this article to find out about Latvia's history and some of its landmarks.
Read this more in-depth country fileabout Latvia.
Watch this short video about Latvia.
Watch this more in-depth video about Latvia.
Things to do in Riga
- Work in pairs- Split the work!-Watch the videos -Make notes -Get ready for your written task
Video 1 - 3 min.
Video 2 - 15 min.
Video 3 - 19 min.
MORE DOCUMENTS ABOUT RIGA.
Things to do in Riga
Click here for all TOURIST BROCHURES
Best sights- Riga
Riga - a story for everyone
Map of Riga
100 things to see and do in Riga
YOUR WRITTEN TASK
Things to do in Latvia
- Work in pairs- Split the work!- Take a look at these web pages - Read the 2 brochures -Make notes -Get ready for your oral task
+ YOUR TASK
Read these brochures:
Travel trends in Latvia
- Read excerpts of reports and articles and identify trends that support the developmentof tourism in Latvia. -Discuss with your teacher and with your team. - Identify at least 3 tourism values. - Pick specific targets. - Come up with a plan that includes several destinations in Latvia, not just Riga.
Riga 2027 report
Latest tourism-related news
YOUR FINAL TASK
You work for the tourism team of the Latvian national development agency. Make a presentation to promote Latvia as an attractive tourist destination.
Team work
Step 2
Step 3
Step 1
Develop your strategy around 3 main tourism values and specific market segments.
Conclude with a convincing argument and a slogan.
Present a brief analysis of the current situation
+Info
+Info
+Info
All cheering for Clothilde in November in Riga!
Structure your content
Sections like this help you create order
Write an awesome title
- is clear and structured.
- tells stories hierarchically.
- connects with your audience.
- matches the fonts and colors to the topic.
- includes images and entertains.
- shows data in graphs.
- uses timelines.
- is animated and interactive.
- excites the brain, using multimedia elements.
- does not use bullet points to excess 🙃.
Write an awesome title
improves communication on any topic.
connects with your audience...
Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting
and makes them a part of the message.
is a suitable color for the topic.
uses timelines to tell stories.
shows data in graphs.
‘Your content is good, but it’ll engage much more if it’s interactive.’
-Genially
Write an awesome title
We don’t like to bore. We don’t want to be repetitive. Communicating in the same old ways is boring and doesn’t engage people. We do it differently. We annihilate boredom. We create things the brain likes to consume because they stimulate it.
+ Info
Timeline
You can add interactivity to your timeline.
The important thing is for everything to be suitable for the topic.
Icons are always a good ally.
And animations to make it fun.
And for you to wow your audience.
Maps are a great ally, use them!
Interactive visual communication improves the results of communication on any topic and in any context. Before starting to create, it’s a good idea to spend a few minutes thinking about the message behind the map.
65%
90%
is visual
A boring presentation
A Wow presentation
- Your audience is in a daze.
- Nobody understands anything you’ve said.
- You hear your audience snoring.
- There’s so much text that there’s no room for images.
- You hold your audience’s attention.
- Everyone assimilates the information you’ve shared.
- You hear your audience applauding.
- Interactivity and animation are your allies.
VS
Use graphs in your presentation ...
Use this space to briefly describe your graph and its evolution.
+ Info
Use graphs in your presentation ...
Interactivity
Animation
Creativity
Statistics transmit professionalism and a greater sense of truth.Try to also always include the source.
Use tables and infographics.
Introduce your team
Name
Name
Name
Profile
Profile
Profile
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
2BTST-U2-RIGA, Latvia
Mrs. Magny
Created on September 14, 2025
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Transcript
-Lycée hôtelier régional JP Passedat, Marseille - Mrs. Magny
2BTST 2024-2025
RIGA: an underrated destination?
Unit 2 - Riga: an underrated destination?
1. Brainstorm
2. City and country profiles
3. Things to do in Riga
4. Things to do in Latvia
5. New travel trends in Latvia
6. YOUR FINAL TASK
Cheers!
How much do you know about Riga?
Brainstorm session: Work in groups Recap
City and Country Profiles
LATVIA
RIGA
in
City profile
RIGA
Country profile
LATVIA
Read this more in-depth country fileabout Latvia.
Watch this short video about Latvia.
Watch this more in-depth video about Latvia.
Things to do in Riga
- Work in pairs- Split the work!-Watch the videos -Make notes -Get ready for your written task
Video 1 - 3 min.
Video 2 - 15 min.
Video 3 - 19 min.
MORE DOCUMENTS ABOUT RIGA.
Things to do in Riga
Click here for all TOURIST BROCHURES
Best sights- Riga
Riga - a story for everyone
Map of Riga
100 things to see and do in Riga
YOUR WRITTEN TASK
Things to do in Latvia
- Work in pairs- Split the work!- Take a look at these web pages - Read the 2 brochures -Make notes -Get ready for your oral task
+ YOUR TASK
Read these brochures:
Travel trends in Latvia
- Read excerpts of reports and articles and identify trends that support the developmentof tourism in Latvia. -Discuss with your teacher and with your team. - Identify at least 3 tourism values. - Pick specific targets. - Come up with a plan that includes several destinations in Latvia, not just Riga.
Riga 2027 report
Latest tourism-related news
YOUR FINAL TASK
You work for the tourism team of the Latvian national development agency. Make a presentation to promote Latvia as an attractive tourist destination.
Team work
Step 2
Step 3
Step 1
Develop your strategy around 3 main tourism values and specific market segments.
Conclude with a convincing argument and a slogan.
Present a brief analysis of the current situation
+Info
+Info
+Info
All cheering for Clothilde in November in Riga!
Structure your content
Sections like this help you create order
Write an awesome title
Write an awesome title
improves communication on any topic.
connects with your audience...
Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting
and makes them a part of the message.
is a suitable color for the topic.
uses timelines to tell stories.
shows data in graphs.
‘Your content is good, but it’ll engage much more if it’s interactive.’
-Genially
Write an awesome title
We don’t like to bore. We don’t want to be repetitive. Communicating in the same old ways is boring and doesn’t engage people. We do it differently. We annihilate boredom. We create things the brain likes to consume because they stimulate it.
+ Info
Timeline
You can add interactivity to your timeline.
The important thing is for everything to be suitable for the topic.
Icons are always a good ally.
And animations to make it fun.
And for you to wow your audience.
Maps are a great ally, use them!
Interactive visual communication improves the results of communication on any topic and in any context. Before starting to create, it’s a good idea to spend a few minutes thinking about the message behind the map.
65%
90%
is visual
A boring presentation
A Wow presentation
VS
Use graphs in your presentation ...
Use this space to briefly describe your graph and its evolution.
+ Info
Use graphs in your presentation ...
Interactivity
Animation
Creativity
Statistics transmit professionalism and a greater sense of truth.Try to also always include the source.
Use tables and infographics.
Introduce your team
Name
Name
Name
Profile
Profile
Profile
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.