Instituto Mexicano de la Propiedad Industrial (IMPI). (2023). Guía para la protección de invenciones.
Aaker, D. A. (2010). Building strong brands. The Free Press.
Blank, S. (2013). The Four Steps to the Epiphany: Successful Strategies for Products that Win. K&S Ranch Press.
Isenberg, D. (2012). Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value. Harvard Business Review Press.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7.ª ed.). Pearson Education.
Del Ángel Yagüez, R. (1995). Derecho de la propiedad industrial. Civitas.
Kotler, P., & Keller, K. L. (2016). Dirección de marketing (15.ª ed.). Pearson Educación.
Fernández-Novoa Carlos (2008), Curso de propiedad industrial.
Kuratko, D. F., & Morris, M. H. (2018). Corporate Entrepreneurship: Innovation and Strategy in Large Organizations. Cengage Learning.
Ley Federal de Protección a la Propiedad Industrial. (2020). Diario Oficial de la Federación.
IDB Lab. (2022). Startups de IA en América Latina.
McKelvie, A., & Wiklund, J. (2008). How firms grow and the influence of growth mode. Small Business Economics, 31(1), 115–135.
Enlace
R. Barragán y J. Vázquez (2020), Propiedad intelectual para emprendedores en América Latina.
Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley.
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Transcript
Instituto Mexicano de la Propiedad Industrial (IMPI). (2023). Guía para la protección de invenciones.
Aaker, D. A. (2010). Building strong brands. The Free Press.
Blank, S. (2013). The Four Steps to the Epiphany: Successful Strategies for Products that Win. K&S Ranch Press.
Isenberg, D. (2012). Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value. Harvard Business Review Press.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7.ª ed.). Pearson Education. Del Ángel Yagüez, R. (1995). Derecho de la propiedad industrial. Civitas.
Kotler, P., & Keller, K. L. (2016). Dirección de marketing (15.ª ed.). Pearson Educación.
Fernández-Novoa Carlos (2008), Curso de propiedad industrial.
Kuratko, D. F., & Morris, M. H. (2018). Corporate Entrepreneurship: Innovation and Strategy in Large Organizations. Cengage Learning.
Ley Federal de Protección a la Propiedad Industrial. (2020). Diario Oficial de la Federación.
IDB Lab. (2022). Startups de IA en América Latina.
McKelvie, A., & Wiklund, J. (2008). How firms grow and the influence of growth mode. Small Business Economics, 31(1), 115–135.
Enlace
R. Barragán y J. Vázquez (2020), Propiedad intelectual para emprendedores en América Latina.
Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley.