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C6-Referencias
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Instituto Mexicano de la Propiedad Industrial (IMPI). (2023). Guía para la protección de invenciones.
Aaker, D. A. (2010). Building strong brands. The Free Press.
Blank, S. (2013). The Four Steps to the Epiphany: Successful Strategies for Products that Win. K&S Ranch Press.
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Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7.ª ed.). Pearson Education. Del Ángel Yagüez, R. (1995). Derecho de la propiedad industrial. Civitas.
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Ley Federal de Protección a la Propiedad Industrial. (2020). Diario Oficial de la Federación.
IDB Lab. (2022). Startups de IA en América Latina.
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Enlace
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Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley.