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Jones

Kathy Hopper

Created on September 12, 2025

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Transcript

Nov. 4-6 2025

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01:01:30:41

Jones

Marketing Retreat

Let's go!

Atlanta, GA

BEYOND THE LOGO

A logo is just the cover… so what’s inside? This retreat is about going beyond the logo—to uncover what really makes our brands unforgettable and see other brands in the wild.

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AGENDA

Workshop Day!

8:00am-8:30am Breakfast & Networking

Field Trip & Depart !

Arrival Day!

8:30am-9:00am Goal and Overview of the Retreat

7:30am-8:30amBreakfast

Check in at Hotel Clermont (booking link coming soon)6:30pmTeam Dinner Tiny Lous Restaurant (inside the hotel)

9:00am-Noon Building a Storybrand Workshop

8:30am-9:30amRecap from Day 1

November 5th

November 4th

November 6th

Noon-1:00pm Lunch & Email Catch-up

9:30am-10:00amWho is Chick-fil-A?

10:15amDepart for Chick-fil-A HQ

1:00-5:00pmHead to Ponce City Market1:00pm-3:00pm -Scavenger Hunt 3:00pm-5:00pm -Olfactory NYC Experience

11:00am-NoonChick-fil-A HQ Tour

HEAD HOME!

5:30pm-6:00pmHappy Hour @ the Hotel

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6:30pmDinner at Bellina Alimentari

DRESS FOR SUCCESS...& FUN!

We won't be sitting still the whole time, so:

  • Wear comfortable shoes
  • Always bring a light jacket because you just never know
  • This is a marketing retreat. You will be in pictures and you will want to look like you're having so much fun they'll let us do this every year.

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Welcome!

Don't miss Dinner at 6:30pm on arrival day! No need to walk far, it's at TinyLou's inside Hotel Clermont.

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DAY 1 WORKSHOP

Success!

And Calls Them To Action

Click the yellow buttons to reveal the framework!

Meets A Guide

A Character

That Results In

Who Gives Them A Plan

With A Problem

Failure

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Let's go on a scavenger hunt!

Walk to the Ponce City Market and visit these places. Grab a photo with your group or show an item you or someone on your team purchased!

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Meet at Olfactory @ 3pm

Our very own Private Scent Experience! We will enjoy wine and cheese while we make a custom scent guided by an Olfactory expert! Don't get too full on fun, we've got a lovely Italian dinner next !

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Ready to eat?

Bring your appetite because we are eating Italian at Bellina Alimentari. See you there at 6:30pm!

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Day 2

Continue

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Hover over the black dots for more!

Let's Go On a Field Trip

It's MY pleasure to host you on a guided Chick-fil-A Backstage Tour. Come and enjoy a fun, storytelling experience about the fascinating history, culture, and values of founder S. Truett Cathy and much more!

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See you Soon!

Got questions? Email or text me: kathy.hopper@jones.com 936-203-7980

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