Selling Your ToP Skills!
Let's go!
Summary
The following presentation explores sales & marketing methods and the use of ToP methods as a marketing/sales tool in and of itself for the promotion of facilitaiton services as an independent provider.
Continue
A wise person will make more opportunities than they find.
Continue
Offering Value as an Entry Point
"As with any relationship, the market favors those who give more value than they ask for."
Continue
Inbound vs Outbound
Continue
Outbound Sales
Inbound Sales
+info
+info
Continue
Inbound Sales
An inbound sales lead is a prospective client who initiates contact with you or your brand because they’ve already encountered something valuable you’ve shared. Unlike outbound leads, who are pursued through cold outreach, inbound leads arrive with curiosity, intent, and trust already forming. They’re not just browsing—they’re signaling: “I’ve seen your work.” “I resonate with your message.” “I want to know more.”
Continue
Why Inbound Leads Matter
Inbound leads are often more qualified and aligned to your offering(s) because:
They've self-selected based on your expertise or values.
They've already engaged with your content or community.
They're problem-aware and actively seeking solutions
Continue
Where Inbound Leads Come From
Search engine queries (SEO-optimized content)
Educational content (blogs,videos, podcasts)
Social media engagement
Referrals and testimonials
Continue
Gateway Offers!
Once your prospects arrive, your role shifts from "convincing" to "guiding". You're not selling-you're serving. You help them clarify their needs, explore options, and determine whether your solution fits.
Continue
Education Offers
Acces-Based Offers
Interactive or Experiential Offers
Provides knowledge or skill-building
Invite prospects to engage directly with your process, tools, or coaching style.
Gives prospects a taste f premium conent, community, or services.
- free webinars or workshops
- downloadabble guides or eBooks
- mini-coures or email series
- checklists or templates
- Free strategy session
- Assessments or quizzes
- Interactive tools
- group challenges
- facilitaed collaboration
- Trial membership
- Limited-time access to a private group or forum
- Executive roundtable
Continue
Inbound sales is not about pushing products-it's about helping buyers make decisions
Continue
Why Free Works: The Numbers Behind Gateway Offers
81 %
of consumers are more likely to engage with brands that offer free resoures aligned with their goals
50%
of marketers saw a measurable increase in converstions when they began using gateway offers
67%
Businesses that use lead magnets (gateway offers) generate 67% more leads than those that don't.
Continue
My Dilema
Continue
Which Gateway Offer Should I Provide as a 2-Hour Workshop?
Continue
What shared understanding do we want to create?
How do we reflect on trends and what's on the horizon in a meaningful way?
Continue
Troika ConultingLiberating Structures
- Client (me) shares her question. 1-2 min.
- Consultants (the group) ask the client clarifying questions. 1-2 min.
- Client comes off camera.
- Together, the consultants generate ideas, suggestions, coaching advice. 4-5 min.
- Client turns camera on and shares what was most valuable about the experience. 1-2 min.
Continue
Thank You & Happy Selling!
Start
Proactively reaching out to potential customers—often through cold calls, emails, or networking—to spark interest and start the conversation.
Did you know that...
The window allows you to add broader content. You can enrich your genially by incorporating PDFs, videos, text… The content of the window will appear when clicking on the interactive element.
Involves engaging with prospects who initiate contact because they’re already interested in your expertise or offerings.
Selling Your ToP Skills!
Alexis Scranton
Created on September 10, 2025
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Transcript
Selling Your ToP Skills!
Let's go!
Summary
The following presentation explores sales & marketing methods and the use of ToP methods as a marketing/sales tool in and of itself for the promotion of facilitaiton services as an independent provider.
Continue
A wise person will make more opportunities than they find.
Continue
Offering Value as an Entry Point
"As with any relationship, the market favors those who give more value than they ask for."
Continue
Inbound vs Outbound
Continue
Outbound Sales
Inbound Sales
+info
+info
Continue
Inbound Sales
An inbound sales lead is a prospective client who initiates contact with you or your brand because they’ve already encountered something valuable you’ve shared. Unlike outbound leads, who are pursued through cold outreach, inbound leads arrive with curiosity, intent, and trust already forming. They’re not just browsing—they’re signaling: “I’ve seen your work.” “I resonate with your message.” “I want to know more.”
Continue
Why Inbound Leads Matter
Inbound leads are often more qualified and aligned to your offering(s) because:
They've self-selected based on your expertise or values.
They've already engaged with your content or community.
They're problem-aware and actively seeking solutions
Continue
Where Inbound Leads Come From
Search engine queries (SEO-optimized content)
Educational content (blogs,videos, podcasts)
Social media engagement
Referrals and testimonials
Continue
Gateway Offers!
Once your prospects arrive, your role shifts from "convincing" to "guiding". You're not selling-you're serving. You help them clarify their needs, explore options, and determine whether your solution fits.
Continue
Education Offers
Acces-Based Offers
Interactive or Experiential Offers
Provides knowledge or skill-building
Invite prospects to engage directly with your process, tools, or coaching style.
Gives prospects a taste f premium conent, community, or services.
Continue
Inbound sales is not about pushing products-it's about helping buyers make decisions
Continue
Why Free Works: The Numbers Behind Gateway Offers
81 %
of consumers are more likely to engage with brands that offer free resoures aligned with their goals
50%
of marketers saw a measurable increase in converstions when they began using gateway offers
67%
Businesses that use lead magnets (gateway offers) generate 67% more leads than those that don't.
Continue
My Dilema
Continue
Which Gateway Offer Should I Provide as a 2-Hour Workshop?
Continue
What shared understanding do we want to create?
How do we reflect on trends and what's on the horizon in a meaningful way?
Continue
Troika ConultingLiberating Structures
Continue
Thank You & Happy Selling!
Start
Proactively reaching out to potential customers—often through cold calls, emails, or networking—to spark interest and start the conversation.
Did you know that...
The window allows you to add broader content. You can enrich your genially by incorporating PDFs, videos, text… The content of the window will appear when clicking on the interactive element.
Involves engaging with prospects who initiate contact because they’re already interested in your expertise or offerings.