dossier 1 Analyser la politique commerciale de l'entreprise

dossier 1 Analyser la politique commerciale de l'entreprise

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Relation client et négociation vente - 1ere année

DOSSSIER 1 Analyser la politique commerciale de l’entreprise

l'ETUDE DE MARCHé

60% des décisions stratégiques d'entreprise sont prises grâce aux résultats d'étude de marché

Le saviez vous...

Afin de connaître les opportunités et menaces du marché sur lequel elle intervient ou souhaite se développer, l’entreprise réalise une étude du marché.

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Objectives and Navigation

I. Le marché et ses composantes

• L’analyse du marché de l’entreprise porte principalement sur trois points : les acteurs l’offre et la demande et l’environnement.
• Avant même l’étude des acteurs (quels sont les offreurs et demandeurs présents sur ce marché ?),
• il est pertinent de définir la tendance globale du marché (savoir si le marché est porteur, son évolution en volume et en valeur) avec le calcul d’indicateurs (par exemple, les parts de marché).

Objectives and Navigation

L’analyse de l’offre comprend : - L’étude de la concurrence directe et indirecte - La structure du marché (monopole, oligopole, marché atomisé). - Les offreurs représentent les producteurs ou fabricants - Les revendeurs comme les grossistes, les détaillants… qui interviennent sur ce marché.

Objectives and Navigation

• Connaître ses concurrents est primordial pour l’entreprise car cela lui permet de :

- Se situer sur le marché (est-elle leader, challenger ou outsider ?), - De maîtriser la structure du marché avec le nombre d’offreurs présents.

Objectives and Navigation

• La demande regroupe les consommateurs (particuliers ou professionnels), les acheteurs ou décideurs et les prescripteurs.
• Son analyse offre une photographie du type de clients présents :

– entreprises (B to B) ;– particuliers (B to C) ;– administrations (B to G).

Objectives and Navigation

• L’étude de la demande comprend :

- une analyse quantitative avec les parts de marché absolues et relatives - une analyse qualitative avec le profil et comportement d’achat des clients.

• L’étude de marché prend en compte les éléments de l’environnement qui vont influencer positivement ou négativement le marché.
• On s’appuie sur le modèle PESTEL pour balayer les facteurs politiques, économiques, sociologiques, technologiques, écologiques et légaux qui impactent le marché.

Objectives and Navigation

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With Genially templates, you can include visual resources to leave your audience amazed. You can also highlight a specific phrase or fact that will be etched in the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!

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Objectives and Navigation

Learning Objectives

Interactive visual communication step by step:

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Upon completion of the course, you will be able to efficiently manage the new project management tool, including creating projects, task assignment, progress monitoring, and reporting results.

• Improve communication on any topic.
• Matches your audience...
• And involves them in the message.
• Has an appropriate color for its theme.
• Represents data with graphics.
• Uses timelines to tell stories.

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Objectives and Navigation

CourseStructure

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• Plan and structure your communication.
• Prioritize and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow throughout the content.
• Measure the results.

2. Modules and Summary

Module 3

Module 2

Module 1

Modules - Module 1

Introduction to the Tool

We retain 42% more information when the content moves? It is perhaps the most effective resource for capturing your audience's attention.

Did youknow that...

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Demonstrating enthusiasm, flashing a smile, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and pique the audience's interest: 'The eyes, chico. They never lie'. This will help you make a 'match' with your audience. Leave them open-mouthed!

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Modules - Module 1

History and purposeof the tool

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20XX

Enter a title here

The important thing is that everything fits the theme

20XX

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You can add interactivity to your timeline

20XX

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Also animations to make it fun

20XX

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And make your audience speechless

Modules - Module 1

Benefits of its implementation in project management

The interactive visual communication step by step:

• It is clear and structured
• Tells stories hierarchically.
• Matches your audience.
• Adapts fonts and color to the theme.
• Includes images and entertains.
• Represents data with graphics.
• Uses timelines.
• Is lively and interactive.
• Excites the brain through multimedia elements.
• DO NOT overdo the bullet points 🙃​.

Write a great subtitle here to provide context

Modules - Module 1

We retain 42% more information when the content moves? It is perhaps the most effective resource to capture the attention of your audience.

Did youknow that...

Visual Summary

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Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content moves.

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Modules - Module 2

Creation and Managementof Projects

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In Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds valueand engages.

Attention!

Demonstrating enthusiasm, outlining a smile, and maintaining eye contact with your audience can be your best allies when telling stories that excite and pique the interest of the audience: 'The eyes, chico. They never lie'. This will help youmake a 'match' with your audience.Leave them open-mouthed!

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Modules - Module 2

Step by step to starta new project

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We are visual beings

Socialbeings

Narrativebeings

We are capable of understanding images from millions of years ago, even from other cultures.

We need to interact with each other. We learn collaboratively.

We tell thousands and thousands of stories. ⅔ ofour conversationsare stories.

Modules - Module 2

Assignment of roles and tasks

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First NameLast Name

First NameLast Name

First Name Last Name

Involve them inthe various objectives.

Help them to be better so that your team can help you.

To manage a team, youhave to listen.

Modules - Module 2

Visual Summary

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Create experiences with your content

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Measure results and experiment

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Has a WOW effect. Very WOW

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Engage and amaze your audience

Modules - Module 3

Progress Tracking and Collaboration Tools

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Demonstrating enthusiasm, sketching a smile, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and arouse the interest of the public: 'The eyes, kid. They never lie.' This will help you make a 'match' with your audience. Leave them speechless!

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Modules - Module 3

Using thetool tomonitor progress

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Interactivity and animation can be your best allies when creating tables, infographics, or graphics that help provide context to information and simplify data for your audience. We are visual beings and find it easier to 'read' images than to read written text.

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Modules - Module 3

Communication and collaboration between teams

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A greatheadline

A greatheadline

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Write a great subtitle here to provide context

Write agreat subtitle

Write agreat subtitle

Modules - Module 3

Visual Summary

01

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02

A great title

03

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04

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05

A great title

Activities

Drag and Drop

XX/XX/XX

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A great title

XX/XX/XX

Activities

Activities

Classify tasks according totheir priority:

Low priority

Medium priority

High priority

3. Estimate the necessary budget and allocatefinancial resources

5. Assemble the work team by assigning roles and responsibilities

1. Establish specific objectives to beachieved

4. Make last-minute adjustments to resolve any issues that have arisen

6. Collect feedback from participants and the work team

2. Start activities according to the established schedule

Solution

Evaluation - 1/4

Evaluation - 2/4

Evaluation - 3/4

Evaluation - 4/4

Certificate

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Congratulations

Certificateof achievement

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Visual content is a transversal, universal language, like music. We are able to understand images from millions of years ago, even fromother cultures.

'Your content is liked, but it engages much more if it's interactive'

Signature 2

Signature 1

November, 20XX

Survey - 1/5

Survey - 2/5

Survey - 3/5

Survey - 4/5

Survey - 5/5

Remember to publish!

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Did you know that...

The window allows you to add more extensive content. You can enrich your genially by incorporating PDFs, videos, text... The content of the window will appear when clicking on the interactive element.

Did you know...

90% of the information we assimilate comes through sight. Visual resources are very helpful in reinforcing your message: images, illustrations, gifs, videos... Not only because they stay in memory, but also because they are more attractive and easier to understand.

The step-by-step interactive visual communication:

• Plan the structure of your communication.
• Prioritize and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow through the content.
• Measure the results.

Tip:

Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.

Tip:

Interactivity is the key to capturing the interest and attention of your audience.A genially is interactive because your audience explores and interactswith it.

Did you know that...

In Genially you will find more than 1,000 templates ready to showcase your content and 100% customizable, which will help you tell your stories?

An awesome presentation...

• Plan the structure of your communication.
• Prioritize and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow through the content.
• Measure the results.

With this feature...

You can add additional content that excites the minds of your audience: videos, images, links, interactivity... Whatever you want!

A great presentation...

• Improve communication on any topic.
• Matches your audience...
• And involves them in the message.
• Has a color suitable for its theme.
• Represents data with graphics.
• Uses timelines to tell stories.

Tip:

Emotional connection or engagement with your content increases when you get your audience to identify with the message you want to convey.

With this feature...

You can add additional content that excites the minds of your audience: videos, images, links, interactivity... Whatever you want!

Did you know...

We retain 42% more information when content moves? It is perhaps the most effective resource for capturing your audience's attention.

Did youknow that...

The window allows you to add more extensive content. You can enrich your genially by incorporating PDFs, videos, text... The content of the window will appear when clicking on the interactive element.

A great presentation...

• It is clear and structured
• Tells stories hierarchically.
• Matches your audience.
• Adapts fonts and color to the theme.
• Includes images and entertains.
• Represents data with graphics.
• Uses timelines.
• Is lively and interactive.
• Excites the brain through multimedia elements.
• Does not overdo it with bullet points 🙃​.

You can usethis function...

To highlight super-relevant data. 90% of the information we assimilate comes throughthe eyes.

Attention!

In Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages.

A great presentation...

• Improves communication on any topic.
• Matches your audience...
• And makes them part of the message.
• Has a color suitable for its theme.
• Represents data with graphics.
• Uses timelines to tell stories.

Did you know that...

In Genially you will find more than 1,000 templates ready to pour your content and 100% customizable, which will help you tellyour stories?

With this function...

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

Did you know...

We retain 42% more information when content moves. It may be the most effective resource for capturing your audience's attention.

Tip:

Interactivity is the key to capturing the interest and attention of your audience. A genially is interactive because your audience explores and interacts with it.