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CSR Working With New Clients

Ori Gradeles-Scislowicz

Created on September 9, 2025

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CSR Working With New Clients

Essential Steps for Organized and Efficient Scheduling

start

First Impressions Matter!

When a client contacts the practice for the first time, whether by phone, email, or in person, the interaction sets the tone for the entire relationship. A warm greeting, professional tone, and clear communication signal that their pet will be cared for and that they, as an owner, are valued. Always introduce yourself, use the client’s name when possible, and convey genuine enthusiasm for welcoming them to the practice.

Gathering Essential Information

New client interactions often require collecting detailed information. This includes: Client details: Full name, address, phone numbers, email. Pet details: Name, species, breed, age, sex/reproductive status, medical history, and any current concerns. Referral source: How they heard about the practice (friend, website, social media, etc.). Accurate data entry at this stage prevents future miscommunications and demonstrates attention to detail.

Explaining Practice Policies

Transparency is key when onboarding a new client. Take time to explain:
  • Payment policies (accepted forms of payment, due-at-service requirements).
  • Appointment structure (length, what to expect during the visit).
  • Preventive care reminders (vaccination schedules, wellness plans).
  • Emergency protocols and after-hours care.
Providing both verbal explanations and written handouts gives clients a reference they can review later.

Building Trust from the Start

Clients may feel anxious about visiting a new veterinary team. Your role is to reassure them: Listen actively: Allow time for their questions and concerns. Validate their care: Acknowledge the effort they are making to ensure their pet’s health. Provide guidance: Offer next steps clearly (e.g., “At your first appointment, the doctor will…”). Trust built in the first interaction increases the likelihood of long-term loyalty.

CSR Role in Client Retention

Retention begins with the very first interaction. Following up with new clients after their first appointment (phone call, email, or reminder card) shows attentiveness and strengthens the bond. Documenting key preference, such as communication style or pet-specific concerns, also helps personalize future experiences.