Challenge
Solution
Results
Summary
Case study
Original research for lead conversion
Challenge
Solution
Results
Challenge
Summary
The challenge
Paytm Intelligence (Pi), an end-to-end fraud management platform for the financial services sector, was looking to establish itself as a challenger in a crowded market.
Born out of an in-house solution developed by world-leading fintech Paytm, Pi needed to project its own identity to differentiate itself from its parent company; however, its website lacked the content to do so, confusing its target audience and reducing impact.
Solution
Results
Solution
Summary
Challenge
The solution
To help Pi make its mark, we crafted a campaign to position it as a thought-leader in the financial services industry.
Following competitor analysis, Isoline identified a gap in the content shared: the risk of promo abuse and onboarding fraud for fintechs. Combining proprietary research with customer insights, we developed a report on the topic alongside a host of activation assets, from a landing page and blog series to Linkedin ads and an email campaign.
Results
Results
Summary
Challenge
Solution
Converting visits into sales
Our campaign received an extraordinary response within three weeks. The report was quickly picked up by media outlets, reaching an audience of millions. This translated into conversions, and Pi acquired 12 new clients through the lead magnet.
pieces of coverage in the media
41
million audience reached
87.7
leads converted directly from the report
12
Pi
Isoline Communication
Created on September 9, 2025
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Transcript
Challenge
Solution
Results
Summary
Case study
Original research for lead conversion
Challenge
Solution
Results
Challenge
Summary
The challenge
Paytm Intelligence (Pi), an end-to-end fraud management platform for the financial services sector, was looking to establish itself as a challenger in a crowded market. Born out of an in-house solution developed by world-leading fintech Paytm, Pi needed to project its own identity to differentiate itself from its parent company; however, its website lacked the content to do so, confusing its target audience and reducing impact.
Solution
Results
Solution
Summary
Challenge
The solution
To help Pi make its mark, we crafted a campaign to position it as a thought-leader in the financial services industry. Following competitor analysis, Isoline identified a gap in the content shared: the risk of promo abuse and onboarding fraud for fintechs. Combining proprietary research with customer insights, we developed a report on the topic alongside a host of activation assets, from a landing page and blog series to Linkedin ads and an email campaign.
Results
Results
Summary
Challenge
Solution
Converting visits into sales
Our campaign received an extraordinary response within three weeks. The report was quickly picked up by media outlets, reaching an audience of millions. This translated into conversions, and Pi acquired 12 new clients through the lead magnet.
pieces of coverage in the media
41
million audience reached
87.7
leads converted directly from the report
12