Somaire
- SWOT - Buyer persona - 2 collaborations - PESO - Budget - Conclusion
SWOT
Marque international
- reconnaissance mondiale
Aimé par un large publique
- ancienne génération (génération parents) - notre génération (année collège)
Marque ancienne
- marque fondée en 1911 - design rétro
FORCES
OPPORTUNITES
Large porte-feuille produit
Style vintage
- chaussures - tee-shirts -pull
- pull large - grosse chaussure - jogging large - tee-shirt large
Fila
image de marque
concurrence
- vieillissante - dans l'ombre des leader du marché
- nike - adidas - puma
FAIBLESSES
MENACES
Prix élevé
- Plus compétitif par rapport aux concurrents
changement de mode
- style vintage - style streetwear
Buyeur Persona :
- Homme entre 35 et 55 ans - Français Urbain - Célibataire - 2 enfants, des garcons - Commercial - Passionné par le foot, notamment la ligue 1 - Actif sur les réseaux sociaux - Adepte des anciennes tendances streetwear - Budget mensuel de 200/250e par mois pour les -- habits Achète principalement dans les boutiques spécialisés - Regarde pas souvent les sorties des nouvelles collections
collaboration avec l'équipe de France pour la coupe du monde 2026
collaboration avec le joueur Karol Fila avec une duré de contrat de 4 ans
- Facebook - Instagram - Tiktok
owned media
Paid media
- PFUT - Sean Garnier
PESO
- offre de la collection au rappeur 1plike
- challenge tiktok avec le survet faire un avant/après, le vainqeur gagne deux places pour un match de l'équipe de France
- Magasine lifestyle
Earned Media
Shared media
- Retour du survet vintage
Budget
Equipe de France : 150 000
karol Fila : 20 000€
Paid media : 230 000€
BUDGET TOTAL : 400 000€ sur 6 à 8 mois de campagne de communication
conclusion
- campagne de communication nous a permis de relance notre marque - Qui nous permettra par la suite d'innover et de continuer dans le milieu du sport par exemple en créant des crampons pour élargir notre gamme
A brilliant title
With Genially templates, you can include visual resources to leave your audience in awe. You can also highlight a specific phrase or fact that will be etched in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want!
A great title
Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
A great title
- Plan the structure of your communication.
- Prioritize it and give visual weight to the main points.
- Define secondary messages with interactivity.
- Establish a flow through the content.
- Measure the results.
A great title
- Plan the structure of your communication.
- Prioritize it and give visual weight to the main points.
- Define secondary messages with interactivity.
- Establish a flow through the content.
- Measure the results.
A great title
Write a great text by clicking on Text in the left sidebar. Note: the fonts, size, and color should suit the theme you are addressing.
A great title
Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
A great title
- Plan the structure of your communication.
- Prioritize it and give visual weight to the main points.
- Define secondary messages with interactivity.
- Establish a flow through the content.
- Measure the results.
A brilliant title
With Genially templates, you can include visual resources to leave your audience in awe. You can also highlight a specific phrase or piece of information that will be etched in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!
A great title
Write a great text by clicking on Text in the left sidebar. Note: the fonts, size, and color should suit the theme you are addressing.
A great title
Do you need more reasons to create dynamic content? Well: 90% of the information we absorb comes to us through sight, and we also retain 42% more information when thecontent moves.
A great title
Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
A great title
Remember to add animation! Capture your audience's attention with your content and choose the ideal effect by selecting the element and clicking on the Animation icon, which appears right above.
A brilliant title
With Genially templates, you can include visual resources to leave your audience in awe. You can also highlight a specific phrase or piece of information that will be etched in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!
A great title
Remember to add animation! Capture your audience's attention with your content and choose the ideal effect by selecting the element and clicking on the Animation icon, which appears right above.
A great title
Do you need more reasons to create dynamic content? Well: 90% of the information we absorb comes to us through sight, and we also retain 42% more information when thecontent moves.
A great title
We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is the one that counts. We associate visual content with emotions.
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.frenchmarket.eu%2Ffr%2Fmarques%2F2-fila%3Fsrsltid%3DAfmBOooWCMTGcLi1tOE7bBuEYAh7JcIIJx
Sardinha Julien
Created on September 9, 2025
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Transcript
Somaire
- SWOT - Buyer persona - 2 collaborations - PESO - Budget - Conclusion
SWOT
Marque international
- reconnaissance mondiale
Aimé par un large publique
- ancienne génération (génération parents) - notre génération (année collège)
Marque ancienne
- marque fondée en 1911 - design rétro
FORCES
OPPORTUNITES
Large porte-feuille produit
Style vintage
- chaussures - tee-shirts -pull
- pull large - grosse chaussure - jogging large - tee-shirt large
Fila
image de marque
concurrence
- vieillissante - dans l'ombre des leader du marché
- nike - adidas - puma
FAIBLESSES
MENACES
Prix élevé
- Plus compétitif par rapport aux concurrents
changement de mode
- style vintage - style streetwear
Buyeur Persona :
- Homme entre 35 et 55 ans - Français Urbain - Célibataire - 2 enfants, des garcons - Commercial - Passionné par le foot, notamment la ligue 1 - Actif sur les réseaux sociaux - Adepte des anciennes tendances streetwear - Budget mensuel de 200/250e par mois pour les -- habits Achète principalement dans les boutiques spécialisés - Regarde pas souvent les sorties des nouvelles collections
collaboration avec l'équipe de France pour la coupe du monde 2026
collaboration avec le joueur Karol Fila avec une duré de contrat de 4 ans
- Facebook - Instagram - Tiktok
owned media
Paid media
- PFUT - Sean Garnier
PESO
- offre de la collection au rappeur 1plike
- challenge tiktok avec le survet faire un avant/après, le vainqeur gagne deux places pour un match de l'équipe de France
- Magasine lifestyle
Earned Media
Shared media
- Retour du survet vintage
Budget
Equipe de France : 150 000
karol Fila : 20 000€
Paid media : 230 000€
BUDGET TOTAL : 400 000€ sur 6 à 8 mois de campagne de communication
conclusion
- campagne de communication nous a permis de relance notre marque - Qui nous permettra par la suite d'innover et de continuer dans le milieu du sport par exemple en créant des crampons pour élargir notre gamme
A brilliant title
With Genially templates, you can include visual resources to leave your audience in awe. You can also highlight a specific phrase or fact that will be etched in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want!
A great title
Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
A great title
A great title
A great title
Write a great text by clicking on Text in the left sidebar. Note: the fonts, size, and color should suit the theme you are addressing.
A great title
Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
A great title
A brilliant title
With Genially templates, you can include visual resources to leave your audience in awe. You can also highlight a specific phrase or piece of information that will be etched in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!
A great title
Write a great text by clicking on Text in the left sidebar. Note: the fonts, size, and color should suit the theme you are addressing.
A great title
Do you need more reasons to create dynamic content? Well: 90% of the information we absorb comes to us through sight, and we also retain 42% more information when thecontent moves.
A great title
Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
A great title
Remember to add animation! Capture your audience's attention with your content and choose the ideal effect by selecting the element and clicking on the Animation icon, which appears right above.
A brilliant title
With Genially templates, you can include visual resources to leave your audience in awe. You can also highlight a specific phrase or piece of information that will be etched in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!
A great title
Remember to add animation! Capture your audience's attention with your content and choose the ideal effect by selecting the element and clicking on the Animation icon, which appears right above.
A great title
Do you need more reasons to create dynamic content? Well: 90% of the information we absorb comes to us through sight, and we also retain 42% more information when thecontent moves.
A great title
We better capture visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes; the first image is the one that counts. We associate visual content with emotions.