MASTER MC2 - MARKETING, VENTE SPÉCIALISATION DMI DIRIGÉ PAR FRANÇOIS LE CORRE
DONNÉES MASSIVES, ALGORITHMES AVANCÉS ET DÉCISIONS POLITIQUES
Essai de structuration d’un champ de recherche sur les usages des data cleanrooms en stratégie électorale
Elisa MASQUILLIERE
+info
01
02
03
Choix du sujet
Problématique
Méthodologie
SOMMAIRE
04
06
05
Partie I - Big Data & Politique
Partie II - CRM Politique
Partie III - Data Clean Room
08
09
07
Résultats / Apports
Recommandations
Conclusion
Provide context to your topic with a subtitle
Write an awesome headline
A greattitle
Synthesis and organization
Although you shouldn't abuse bulletpoints, icons and diagrams can be great allies when it comes to telling stories.
Statistics convey professionalism and a greater sense of credibility. An added bonus: always try to include the source.
+info
+info
16K
37%
23M
Use graphics in your presentation...
Visual beings
Narrative beings
Social beings
Use this space to briefly describe your chart and its evolution.
A great title
Interactive visual communication enhances communication outcomes on any topic and in any context. Before you start creating, it is worth taking a few minutes to think about what this map tells you.
+info
+info
+info
+info
+info
+info
Write a great headline
Contextualize your topic with a subtitle
WOW Effect
Magic
Design
Interactivity
Animation
Creativity
Haven't we convinced you yet to use graphics in your creations? Well: there are studies that show that 50% of the brain is responsible for processing visual stimuli, and that it is retained 42% more when the content is animated.
Write a brilliant headline
Write a cool subtitle here to provide context
With Genially templates you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be etched in the memory of your audience and even embed surprising external content: videos, photos, audios... Whatever you want! Visual content is a universal, cross-cutting language, like music. We are able to understand images from millions of years ago, even from other cultures.
Creativity
WOW Effect
Magic
Write a great headline
Use graphics in your presentation...
Haven't we convinced you yet to use graphics inyour creations? Well, there are studies that show that 50%of the brain is responsible for processing visual stimuli, and that it is retained 42% morewhen the content is animated.
Interactividad
Animación
20XX
20XX
20XX
20XX
20XX
Plan
Structure
Design
Communicate
Sorprende
Plan des recherches
LIEN FIGMA
I. DONNÉES MASSIVES ET ALGORITHMES AVANCÉS : MÉTAMORPHOSE DU SECTEUR DE LA POLITIQUE A. TRANSFORMATION DES CAMPAGNES ÉLECTORALES : 4P DU MARKETING POLITIQUE B. LÉGITIMATION ET RÔLE DES EXPERTS EN DATA SCIENCE AU SEIN DU SECTEUR POLITIQUE 1 C. IMPACT DES OUTILS DATA SUR L’INCERTITUDE POLITIQUE II. CRM POLITIQUE : RENFORCER LA RELATION CITOYEN-POLITIQUE À L’ÈRE DES DONNÉES PERSONNELLES A. EFFICACITÉ DES OUTILS CRM ET GAMIFICATION DES CAMPAGNES POLITIQUES B. PERCEPTION CITOYENNE ET IMPACT DE LA GESTION DES DONNÉES PERSONNELLES C. RÉGLEMENTATION, SOUVERAINETÉ DES DONNÉES ET EXPLOITATION DES FAILLES JURIDIQUES III. LES DATA CLEAN ROOMS EN POLITIQUE COMME POTENTIELLE SOLUTION POUR UNE GESTION ÉTHIQUE ET TRANSPARENTE DES DONNÉES A. MISE EN PLACE ET POTENTIELS BÉNÉFICES DES DATA CLEAN ROOM EN POLITQUE B. ACCEPTABILITÉ SOCIALE ET DÉMOCRATIQUE DES DATAS CLEAN ROOM C. MODÈLE DE GOUVERNANCE ET INTÉGRATION DES CLEAN ROOM EN POLITIQUE
Revue de littérature
Etude empirique
11.04
01.09
20.12
Soutenance
Proposition de recherche
14.02
Structuration de la racherche
Formalisation du document
27.06
12.09
Here you can put a standout title
Write a cool subtitle
+48%
23M
A cool title
A great title
And the data will be saved in your brain
You can represent numbers like this
51M
65K
A great title
A awesome title
You can represent numbers like this
...Even if you explain it orally later
92K
-17%
A great title
A great title
...Although you explain it orally later
This will keep your audience's attention
DONNÉES MASSIVES, ALGORITHMES AVANCÉS ET DÉCISIONS POLITIQUES
Elisa Masquillière
Created on September 9, 2025
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Transcript
MASTER MC2 - MARKETING, VENTE SPÉCIALISATION DMI DIRIGÉ PAR FRANÇOIS LE CORRE
DONNÉES MASSIVES, ALGORITHMES AVANCÉS ET DÉCISIONS POLITIQUES
Essai de structuration d’un champ de recherche sur les usages des data cleanrooms en stratégie électorale
Elisa MASQUILLIERE
+info
01
02
03
Choix du sujet
Problématique
Méthodologie
SOMMAIRE
04
06
05
Partie I - Big Data & Politique
Partie II - CRM Politique
Partie III - Data Clean Room
08
09
07
Résultats / Apports
Recommandations
Conclusion
Provide context to your topic with a subtitle
Write an awesome headline
A greattitle
Synthesis and organization
Although you shouldn't abuse bulletpoints, icons and diagrams can be great allies when it comes to telling stories.
Statistics convey professionalism and a greater sense of credibility. An added bonus: always try to include the source.
+info
+info
16K
37%
23M
Use graphics in your presentation...
Visual beings
Narrative beings
Social beings
Use this space to briefly describe your chart and its evolution.
A great title
Interactive visual communication enhances communication outcomes on any topic and in any context. Before you start creating, it is worth taking a few minutes to think about what this map tells you.
+info
+info
+info
+info
+info
+info
Write a great headline
Contextualize your topic with a subtitle
WOW Effect
Magic
Design
Interactivity
Animation
Creativity
Haven't we convinced you yet to use graphics in your creations? Well: there are studies that show that 50% of the brain is responsible for processing visual stimuli, and that it is retained 42% more when the content is animated.
Write a brilliant headline
Write a cool subtitle here to provide context
With Genially templates you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be etched in the memory of your audience and even embed surprising external content: videos, photos, audios... Whatever you want! Visual content is a universal, cross-cutting language, like music. We are able to understand images from millions of years ago, even from other cultures.
Creativity
WOW Effect
Magic
Write a great headline
Use graphics in your presentation...
Haven't we convinced you yet to use graphics inyour creations? Well, there are studies that show that 50%of the brain is responsible for processing visual stimuli, and that it is retained 42% morewhen the content is animated.
Interactividad
Animación
20XX
20XX
20XX
20XX
20XX
Plan
Structure
Design
Communicate
Sorprende
Plan des recherches
LIEN FIGMA
I. DONNÉES MASSIVES ET ALGORITHMES AVANCÉS : MÉTAMORPHOSE DU SECTEUR DE LA POLITIQUE A. TRANSFORMATION DES CAMPAGNES ÉLECTORALES : 4P DU MARKETING POLITIQUE B. LÉGITIMATION ET RÔLE DES EXPERTS EN DATA SCIENCE AU SEIN DU SECTEUR POLITIQUE 1 C. IMPACT DES OUTILS DATA SUR L’INCERTITUDE POLITIQUE II. CRM POLITIQUE : RENFORCER LA RELATION CITOYEN-POLITIQUE À L’ÈRE DES DONNÉES PERSONNELLES A. EFFICACITÉ DES OUTILS CRM ET GAMIFICATION DES CAMPAGNES POLITIQUES B. PERCEPTION CITOYENNE ET IMPACT DE LA GESTION DES DONNÉES PERSONNELLES C. RÉGLEMENTATION, SOUVERAINETÉ DES DONNÉES ET EXPLOITATION DES FAILLES JURIDIQUES III. LES DATA CLEAN ROOMS EN POLITIQUE COMME POTENTIELLE SOLUTION POUR UNE GESTION ÉTHIQUE ET TRANSPARENTE DES DONNÉES A. MISE EN PLACE ET POTENTIELS BÉNÉFICES DES DATA CLEAN ROOM EN POLITQUE B. ACCEPTABILITÉ SOCIALE ET DÉMOCRATIQUE DES DATAS CLEAN ROOM C. MODÈLE DE GOUVERNANCE ET INTÉGRATION DES CLEAN ROOM EN POLITIQUE
Revue de littérature
Etude empirique
11.04
01.09
20.12
Soutenance
Proposition de recherche
14.02
Structuration de la racherche
Formalisation du document
27.06
12.09
Here you can put a standout title
Write a cool subtitle
+48%
23M
A cool title
A great title
And the data will be saved in your brain
You can represent numbers like this
51M
65K
A great title
A awesome title
You can represent numbers like this
...Even if you explain it orally later
92K
-17%
A great title
A great title
...Although you explain it orally later
This will keep your audience's attention