Product List
Logo Color Option Planning
Luxury Skincare Lotion
Fitness motivation App
Eco-Friendly cleaning products
Financial Planning Company
Children's Learning App
Elder Care - Wearable
Audience: Families with adults 25-45
Audience: Women 35-55
Audience: Active young adults 20-35
Audience: Kids 6-10 (& their parents)
Audience: Adults 65+
Audience: Middle-aged adults
PURPLE
ORANGE
BLACK
GREEN
WHITE
BLUE
RED
YELLOW
HOME
Best Choice:
Elder Care - Wearable
BLUE
Blue is "a universally favored color" that relates to "trust, honesty, dependability." This color builds confidence in life-saving technology without seeming alarming.
Audience: Adults 65+ Emergency alert wearable device for seniors!
Runner Up:
WHITE
White is a good runner-up because white is "associated with cleanliness" and medical professionalism.
HOME
Best Choice:
Luxury Skincare Lotion
PURPLE
Purple is a color most associated with luxury and high quality. It "conveys wealth and extravagance." Purple would send a message that this is a premium and sophisticated brand.
Runner Up:
Audience: Women 35 - 55 A premium anti-aging skincare line of lotions.
BLACK
Black is another color that "evokes sophistication, elegance and power" so it is also often used by luxury brands.
HOME
Best Choice:
Children's Learning App
YELLOW
Yellow is "scientifically proven to enhance mental activity" and "linked with increased left brain activity" so this would stimulate learning while still being fun and eye-catching.
Runner Up:
Audience: Kids 6 - 10 (and their parents!) An app that helps elementary school children practice math, spelling and reading.
ORANGE
Orange represents "enthusiasm, creativity and determination" so this is a good runner-up color to get kids inspired to log onto the app.
HOME
Best Choice:
Fitness Motivation App
ORANGE
Orange is a great choice because it combines the "energy or red and happiness of yellow" and "promotes rejuvenation and enthusiams" which would help for a fitness app!
Runner Up:
Audience: Young, active adults 20-35 A personal training and workout tracking app that helps adults maintain peak fitness.
RED
Red "attracts attention" and also alerts people and gets them to react by creating a sense of urgency. This could help motivate people to work out.
HOME
Best Choice:
Financial Planning Compnay
BLUE
Blue is a good choice because it projects "authority, loyalty and security" which is why so many banks and financial planning firms choose this color to be in their logo.
Runner Up:
Audience: Middle-aged adults (30-65) A financial planning firm that helps adults save for their childrens' college funds and plan for their own retirement.
GREEN
Green is a great runner-up color, especially if it is a dark green because it will call mind "money, wealth and prestige."
HOME
Best Choice:
Eco-Friendly Cleaning Products
GREEN
Green is a good choice because it hints at a relationship with nature. A bright green aligns with environmental messaging and represents "growth, harmony and freshness."
Runner Up:
BLUE
Audience: Families with adults 25-45 Plant-based household cleaners and sustainable packaging.
Blue is a good runner up because it offers broad appeal - it is also used often to represent trust and loyalty. Also blue is the color most often associated with clean water.
Product List & Color Match
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Transcript
Product List
Logo Color Option Planning
Luxury Skincare Lotion
Fitness motivation App
Eco-Friendly cleaning products
Financial Planning Company
Children's Learning App
Elder Care - Wearable
Audience: Families with adults 25-45
Audience: Women 35-55
Audience: Active young adults 20-35
Audience: Kids 6-10 (& their parents)
Audience: Adults 65+
Audience: Middle-aged adults
PURPLE
ORANGE
BLACK
GREEN
WHITE
BLUE
RED
YELLOW
HOME
Best Choice:
Elder Care - Wearable
BLUE
Blue is "a universally favored color" that relates to "trust, honesty, dependability." This color builds confidence in life-saving technology without seeming alarming.
Audience: Adults 65+ Emergency alert wearable device for seniors!
Runner Up:
WHITE
White is a good runner-up because white is "associated with cleanliness" and medical professionalism.
HOME
Best Choice:
Luxury Skincare Lotion
PURPLE
Purple is a color most associated with luxury and high quality. It "conveys wealth and extravagance." Purple would send a message that this is a premium and sophisticated brand.
Runner Up:
Audience: Women 35 - 55 A premium anti-aging skincare line of lotions.
BLACK
Black is another color that "evokes sophistication, elegance and power" so it is also often used by luxury brands.
HOME
Best Choice:
Children's Learning App
YELLOW
Yellow is "scientifically proven to enhance mental activity" and "linked with increased left brain activity" so this would stimulate learning while still being fun and eye-catching.
Runner Up:
Audience: Kids 6 - 10 (and their parents!) An app that helps elementary school children practice math, spelling and reading.
ORANGE
Orange represents "enthusiasm, creativity and determination" so this is a good runner-up color to get kids inspired to log onto the app.
HOME
Best Choice:
Fitness Motivation App
ORANGE
Orange is a great choice because it combines the "energy or red and happiness of yellow" and "promotes rejuvenation and enthusiams" which would help for a fitness app!
Runner Up:
Audience: Young, active adults 20-35 A personal training and workout tracking app that helps adults maintain peak fitness.
RED
Red "attracts attention" and also alerts people and gets them to react by creating a sense of urgency. This could help motivate people to work out.
HOME
Best Choice:
Financial Planning Compnay
BLUE
Blue is a good choice because it projects "authority, loyalty and security" which is why so many banks and financial planning firms choose this color to be in their logo.
Runner Up:
Audience: Middle-aged adults (30-65) A financial planning firm that helps adults save for their childrens' college funds and plan for their own retirement.
GREEN
Green is a great runner-up color, especially if it is a dark green because it will call mind "money, wealth and prestige."
HOME
Best Choice:
Eco-Friendly Cleaning Products
GREEN
Green is a good choice because it hints at a relationship with nature. A bright green aligns with environmental messaging and represents "growth, harmony and freshness."
Runner Up:
BLUE
Audience: Families with adults 25-45 Plant-based household cleaners and sustainable packaging.
Blue is a good runner up because it offers broad appeal - it is also used often to represent trust and loyalty. Also blue is the color most often associated with clean water.