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Finding leads presentation
Acorn People
Created on September 8, 2025
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Transcript
Finding Leads
The where, who, and how!
What is a lead?
To put it simply, it is a potential business development opportunity. Think of it as an opportunity to sell. It can come in many forms.
In the context of recruitment it could simply be finding an open job we can fill, or evidence that a prospect is rapidly expanding. Leads can be found in a number of different places, and once you have found the lead you need to think about who we approach in order to begin your sales process.
Where do I find a lead?
Where do I find leads?
Job Board Alerts
Job Boards
Page Monitoring Alerts
Re-Targetting previous clients
News Articles
Social Media
Where do I find leads?
Backfilling positions
Asking candidates
Networking events
Who do we sell to?
Who?
Now we know where we can find leads. Once you have found a lead we now need to figure out who is the actual person to sell to. Who do I pick up the phone and try and call? Let's find out!
Click the arrows below.
HR Dept
Directors
Recruitment team
Managers
Owners
How do we find them?
How?
We now know the types of professionals we need to sell to. We now need to find the exact contact in the business we're trying to sell to. There are a number of techniques to find a persons name and contact details in order for us to sell.Let's explore this!
Good luck! We have covered....
What is a lead and where do I find them...
Once I have found a lead who do I want to call...
How do I find the person that I want to call....