2025_Q3 SC Johnson Newsletter

SC Johnson Q3 Newsletter

Highlighted are the top scoring and most improved reports SellCheck assessed for SC Johnson globally from July - September of 2025. Based on where your score falls, our scoring guide tells you if your creative is ready for market and the likelihood of it meeting or exceeding your sales goals.

scores have been proven to directly correlate toROI success.

Revise

≤ 24

Optimize

25 – 30

Finalize

31 – 40

32

Top Scoring SellCheck Report

Q3 2025

Malaysia / Glade / Secret of Scent KV V2

Key Takeaways

• This relatively simple design features Glade air freshener products set amid a benefit-driven claim of long-lasting freshness.
• The claim is supported visually by refreshing, calming imagery evoking positive, natural vibes.
• The branding is likely to be recognized by category users and is easier to spot compared to V1, thanks to the clean layout.
• In V1 The 3-part messaging isn't likely to be processed in the proper order, adding complexity to an already confusing message. The branding is moderately effective and is likely to be recognized by loyal users.

V2 - 32

V1 - 22

31

Top Scoring SellCheck Report

Q3 2025

Malaysia / Ridsect / Brand Ambassador Equity KV

Key Takeaways

• This bold KV delivers strong standout, with the ambassador image and reassuring headline providing instant cut-through and shopper confidence via an implied authority figure.
• Targeted mosquito visuals and the impactful 60-years heritage claim on the shield further reinforce credibility and draw attention.

Key Takeaways

30

Top Scoring SellCheck Report

Q3 2025

Argentina / Multibrand / E-Commerce Promo Digital Ad - Verano

Key Takeaways

• The digital ad captures attention with its bright background, headline, and strong savings offer, while also hinting at seasonality that adds a subtle sense of urgency.
• The hierarchy can be improved by leading with the packaging and savings upfront so viewers focus on the most motivating elements first.
• The headline provides clear context on its own, making the subhead unnecessary, while the CTA is clear but could be made more prominent.
• With these refinements, the creative will more effectively guide shoppers from offer to benefit to action.

30

Top Scoring SellCheck Report

Q3 2025

France / Duck / Keep the Romance Fresh BE KVs

Key Takeaways

• Both KVs deliver reliable stopping power. The distressed woman who is dressed for a date tackles the 'messiness' dilemma of the bathroom head-on and flows nicely into the powerful claim 'Killing 99.9% of mood killers'.
• The "thumbs up" Duck brand mascot reinforces the strong claim and provides a transition into the resolution copy. However, the appealing support and sign-off copy are very recessive.
• V2 is the slight winner, thanks to incrementally stronger branding with the addition of the logo beneath the package. This logo helps ground the closing message, 'covers your back'.

V2 - 30

V1 - 29