2025_Q3 Bacardi Newsletter

Bacardi Q3 Newsletter

Highlighted are the top scoring and most improved reports SellCheck assessed for Barcardi globally from July - September of 2025. Based on where your score falls, our scoring guide tells you if your creative is ready for market and the likelihood of it meeting or exceeding your sales goals.

scores have been proven to directly correlate to ROI success.

Revise

≤ 24

Optimize

25 – 30

Finalize

31 – 40

34

Top Scoring SellCheck Report

Q3 2025

France / GET / Freshness Display

Key Takeaways

• The simplicity of this display is a strength, and the strong branding with red and green colors ensures it will connect easily with shoppers.
• The red 'Get' logos will stand out well for shoppers, and the freshness references in imagery and text combine for a strong overall performance.

34

Top Scoring SellCheck Report

Q3 2025

France / GET / Freshness Equity Display

Key Takeaways

• The scale and disruptive shape of this display will help it to stand out, as will the impressive branding.
• The clever play of words in the headline message ensures the brand benefit and the brand itself are beautifully presented in a compelling manner, and the 'new' bottle has good presence without overshadowing the core messages.

34

Top Scoring SellCheck Report

Q3 2025

UK / Patron / Packaging at Shelf

Key Takeaways

• The spider nets obscure the distinctive features and labels of each bottle on the shelves, especially from a distance.
• In bottle form, it's hard to distinguish Patron's signature round cork and bottle shape from the other offerings at a glance. Conversely, the vibrant green box breaks through the netting to command immediate attention among all the bottles.
• Beyond its superior drawing power, the box projects a more premium image. Up close, the image of the familiar Patron bottle shape and cork stand out against the box's green background.

Bottle - 25

Box - 34

34

Top Scoring SellCheck Report

Q3 2025

US / Grey Goose / US Open Honey Duece KVs

Key Takeaways

• These KVs effectively tie Grey Goose (GG) and the refreshing cocktail to the US Open visually.
• Both executions deliver a premium halo for the brand while their headlines emphasize separate compelling messages.
• V3 delivers the 'Honey Deuce' cocktail name and encourages in-home usage supported by the prominent QR code. V4 touts GG as the 'Official Vodka' of the featured serve, implying the US Open, as well.
• V3, as its headline best leverages the popularity of the Honey Deuce and GG's US Open partnership as encouragement to purchase GG and serve at home.

34

33

33

Top Scoring SellCheck Report

Q3 2025

US / Angel's Envy / More to Envy KVs

Key Takeaways

• All three versions deliver strong range representation and communicate a clear, compelling brand message.
• The background color enhances the richness of the bottle visuals, effectively reinforcing the product’s quality and depth.
• Each layout successfully highlights the breadth of the range.
• V3 is the strongest. Its orientation guides the eye naturally from front-to-back, reinforcing Angel's Envy brand variety and hierarchy, with the original variant clearly leading. It also drives the highest levels of shopper interest across brand, messaging, and the range visual.

.

32

32

33

33

Top Scoring SellCheck Report

Q3 2025

US / Grey Goose / This Calls for Goose KV V1 + V2

Key Takeaways

• Both KVs deliver strong impact through clean, aesthetically pleasing visuals and a clear hierarchy anchored by the hero bottle.

• The cocktails add important context, ensuring even new viewers understand Grey Goose as a premium, aspirational ingredient that fits seamlessly into celebratory moments.

• V2 stands out slightly more due to its simplicity, avoiding unnecessary imagery that could distract.

.

32

33

Most Improved SellCheck Score

Q3 2025

Canada / Bacardi / Born To Be Mixed Impulse KV

29

31

Recommendations:

Key Takeaways

• This updated KV, been simplified by thinning the tropical border and removing one serve image. Enough border remains to help category shoppers recognize the Bacardi Rum equity, while the iconic bat brand mark now stands out, along with a bold brand mention.
• At the same time, there are still plenty of Bacardi bottles and attractive serves to support the 'Born to be Mixed' headline.
• The recipes QR code is now more likely to get noticed to follow through on the core message and compel purchase.

• Consider reducing the palm frame's width to cut clutter.
• Adding the Bacardi name alongside the bat brand mark at the top.
• Moving a clear Bacardi bottle to the left-side foreground to create a more powerful initial focal point and establish a natural left-to-right visual flow.
• Using black for the QR code & adjoining CTA for greater standout.

Most Improved SellCheck Score

Q3 2025

US / Angel's Envy / Single Barrel KVs

Recommendations:

Key Takeaways

• Consider enlarging the headline for stronger hierarchy and to improve readability.

• Revising the subhead to further emphasize the unique taste experience.
• Adding a 'Limited quantities' callout to create urgency and drive purchase intent.
• If retailer exclusivity is important, perhaps pairing 'Limited quantities' with 'Found only here' separate from the subhead.

• The KV effectively leverages Angel’s Envy brand elements to drive strong recognition and taste appeal.
• Some adjustments to the background and curation/editing of the elements added to this version will take this good execution and help it perform even better.

29

31