2025_Q3 P&G Global Newsletter

P&G Global Q3 Newsletter

Highlighted are the top scoring and most improved reports SellCheck assessed for P&G globally from July - September of 2025. Based on where your score falls, our scoring guide tells you if your creative is ready for market and the likelihood of it meeting or exceeding your sales goals.

scores have been proven to directly correlate to ROI success.

Revise

Optimize

3-3.9

Finalize

4-5

≤ 2.9

4.1

Top Scoring FMAT Report

Q3 2025

India / Tide / Liquid 2X Deep Clean Power KV

Key Takeaways

• The vibrant orange color block and images of the mother and son are highly engaging, while the dynamic cleaning visualization will increase the likelihood of stopping shoppers to learn more.
• The large, front-and-center Tide package is easy to spot at first glance. The iconic Tide logo is instantly readable as it's the source of the dynamic light burst "cleaning" the boy's shirt.
• The laundry detergent category is quickly conveyed by brand association, the dramatic clean shirt imagery, and the washing machine.

4.0

Top Scoring FMAT Report

Q3 2025

Indonesia / Vicks / Cold & Allergy Relief Equity Counter Display

Key Takeaways

• The green and white Vicks logo has ample presence on all sides and the brand colors are used exceptionally well in support.
• The logo shape that outlines the photo of the people on the front and sides does a nice job of reinforcing the brand here, and again used as a green bullet point lead-in to the symptoms.
• The strong branding and compelling main image will contribute towards a strong close for shoppers. The repeated reference to 4 symptoms makes it sound like the brand covers a wide variety of challenges, and this also helps drive interest.

3.9

Top Scoring FMAT Report

Q3 2025

Saudi Arabia / Always / Get More Coverage XL Display

Key Takeaways

• From the front angle, the bold image of the woman is eye-catching given her unique stance and all-white attire. This sends a subtle but clear message of superiority for the products.
• On the header, the packages do the branding work and are supported by the physical packages below.
• The display does a good job of purposeful repetition of the 3X/6X protection benefits for the unique variants. The RTB is prioritized in the header.

Most Improved SellCheck Score

Q3 2025

India / Pamper / Complete Skin Comfort Diapers Display

3.2

3.9

Recommendations:

Key Takeaways

• Consider affording complete skin comfort 2/3rds of the header space in line with the merchandising plan, moving the messaging and product to the left side.

• On the header, upsizing the headline, pack shot & 'NEW' messaging by deprioritizing the Vit E & Aloe messaging which is already clear at shelf.
• Ensuring the all-bubble font is an easy read (currently 'up to 100%' is too small and blurred to register reliably).
• Using a nighttime baby visual that's more relevant and effective in overcoming the identified purchase barrier.

• The dual purpose of this display naturally adds a level of complexity compared to more single-minded executions. However, recent simplifications have improved clarity, making registration and engagement easier for shoppers.
• The overarching brand and category still land with impact, but now the new Complete Skin Comfort product stands out more strongly, thanks to increased space allocation, a cleaner layout, and a bolder headline font.