THE importance of being earnestTRIP TO LONDON

THE importance of being earnestTRIP TO LONDON

Day 1

Day 2

Documents

Highlights

Day 1

• 6am Meet at Gare du Nord
• 7:42am Eurostar departure
• 9:00am (local time) Arrival at London St Pancras

Morning Luggage drop-off at youth hostel Afternoon Walking Tour of London Early dinner in a pubFish & Chips Evening Noel Coward Theatre

Chelsea Football Club Stadium

The Importance of Being Earnest

Day 2

MorningBreakfast Luggage drop-off at London St Pancras station Camden Town: visit & street food (bring cash £££) Afternoon Charles Dickens Museum: discovering Victorian life

• 5:30pm: luggage pick-up London St Pancras
• 7:01pm: Eurostar departure
• 10:19pm: arrival at Gare du Nord

Good night!

Author

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Summary

We don’t like to bore. We don’t want to be repetitive. Communicating in the same old ways is boring and doesn’t engage people. We do it differently. We annihilate boredom. We create things the brain likes to consume because they stimulate it. Visual content is a transversal, universal language, like music. We can understand images from millions of years ago, even from other cultures.

Curiosities

Interactive visual communication, step by step:

• Plan the structure of your communication.
• Give it a hierarchy and give visual weight to the main point.
• Add secondary messages with interactivity.
• Establish a flow through the content.
• Measure results.

Characters

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