EN - Atelier de Rentrée IA 2025-26

The AI for Better Learning Back to School 2025/26

Survey, bases and functionalities with high added value for learning

Julien MORICEHead of PracTice

Marine CARAYON Digital Learning Manager

Sivani SATKUNAVELDigital Learning Manager

Survey

AI practices by students and tools used.

The main LLMs

Four major language models stand out for their approaches and capabilities. ChatGPT, developed by OpenAI, is recognized for its versatility. Gemini, Google's model, stands out for its native integration with the Google ecosystem and its powerful multimodal capabilities. The French company Mistral AI offers an alternative with a strong focus on open-source, thus providing more flexibility and transparency for developers. Finally, Claude, designed by Anthropic, excels in coding and processing large documents.

Le prompt Engineering

"Prompt Engineering" is the art of designing precise instructions for artificial intelligence. It's a key skill for leveraging the full potential of these technologies.

Méthode RCT

Tâche

Contexte

Rôle

Act as a university professor specializing in digital marketing and consumer behavior. You have 15 years of experience in research and teaching. Adopt a pedagogical, clear, and structured tone.

I am a third-year marketing bachelor's student. I need to prepare a 15-minute presentation for my 'Advanced Marketing Strategies' course. The subject of my presentation is: 'The impact of influencers on Generation Z's purchasing decisions.' I already have some basic knowledge, but I need to delve deeper into the subject with solid theories and concrete examples.

Your task is to provide me with: A summary of 3 psychological theories on the effectiveness of influencer marketing on Gen Z. Three examples of successful campaigns (post-2022), detailing the brand, the influencer, and the reasons for their success. A list of 4 to 5 limitations or critical points of this marketing strategy. A proposed 3-part plan for a 15-minute presentation.

Méthode RCT

Tâche

Contexte

Rôle

Act as a university professor specializing in digital marketing and consumer behavior. You have 15 years of experience in research and teaching. Adopt a pedagogical, clear, and structured tone.

I am a third-year marketing bachelor's student. I need to prepare a 15-minute presentation for my 'Advanced Marketing Strategies' course. The subject of my presentation is: 'The impact of influencers on Generation Z's purchasing decisions.' I already have some basic knowledge, but I need to delve deeper into the subject with solid theories and concrete examples.

Your task is to provide me with: A summary of 3 psychological theories on the effectiveness of influencer marketing on Gen Z. Three examples of successful campaigns (post-2022), detailing the brand, the influencer, and the reasons for their success. A list of 4 to 5 limitations or critical points of this marketing strategy. A proposed 3-part plan for a 15-minute presentation.

Clarification

Play

Before answering, ask me any questions that could improve your response

Meta-prompting

Based on the best practices in prompt engineering, write a perfect prompt for an LLM to help me prepare a 15-minute presentation for my 'Advanced Marketing Strategies' course. The subject of my presentation is: 'The impact of influencers on Generation Z's purchasing decisions.'

Play

Tips : Possibility to combine Meta-Prompting and clarification (before answering, ask me...)

Bonus for ChatGPT 5: Prompt Optimizer

The prompt optimizer for ChatGPT is used to reformulate, structure, and enrich a request to get more precise, relevant, and user-adapted answers.

Play

Productivity tools for your presentations

Some concrete uses for students

Focus on THE skill: critical thinking

MIT Research : Your Brain on ChatGPT: Accumulation of Cognitive Debt when Using an AI Assistant for Essay Writing Task

Video NotebookLM

Develop your critical thinking and metacognition

How ChatGPT messes with your brain (and it's intentional)

How ChatGPT slowly destroys your brain

Vidéo

Vidéo

Develop your critical thinking and metacognition

Important : Important: Understanding is not learning

Develop your critical thinking and your metacognition

Video NoteBookLm

AI uses with high added value for learning

ChatGPT's Study Mode and Gemini's Guided Learning

Study Mode automatically adapts to your learning pace and style. This feature analyzes your strengths and weaknesses to create customized paths

Demo

Research with AI: deep research

The deep research mode of LLMs allows for complex and in-depth research by automatically mobilizing multiple reliable sources, structuring the information, and producing a critical synthesis adapted to the request.

Play

NotebookLM for learning

NotebookLM is a Google tool that allows you to create a personalized workspace where you can import your own documents (PDFs, notes, Google Docs, etc.) so that AI can summarize, explain, compare them, and generate new ideas or content directly from these sources

Play

Go further

Conclusion / Train in AI: LinkedIn Learning

LinkedIn Learning is an online training service that offers thousands of video courses led by experts, allowing you to develop professional and personal skills at your own pace.

Thank you !

https://shorturl.at/N4x1X

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