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Séquence 1 - The sneaker economy

charline.schneebeli

Created on September 3, 2025

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Transcript

The Sneaker Economy

Are sneakers today a product, a symbol, or an investment?

What is a sneakerhead?

What is a sneakerhead?

Sneakerhead: "A person who collects and trades sneakers as a hobby, and who typically is knowledgeable about the history of sneakers." (www.dictionary.com)

American Tennis champion Serena Williams attends the 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City.

Sneakers: Product, Symbol, or Investment?

Dior x Air Jordan 1 180€ and more
Converse Chuck Taylor 80€
adidas Superskate Mid 12,900€
Kalenji (Decathlon) 30€

1. The nike logo evolution

Famous logos : do you know their meaning?

2. From the sidewalk to a museum

Tasks

EE - Prepare your arguments and couterarguments for debate on either of this topic : - Can sneakers be exhibited in a museum as works of art? OR - Is it reasonable to spend so much money on a pair of sneakers?

Key words

A mask made of sliced Nike sneakers by Canadian artist Brian Jungen.

MoMA and Vans Faith Ringgold Era Sneakers, 2020.

Compare these sentences

1. Nike Air Force 1 are cheaper than Air Jordans. 2. Adidas Yeezy are more comfortable than Vans. 3. The new Adidas Samba is the most popular sneaker this year. 4. Converse shoes are lighter than Timberlands. 5. Air Jordans are the most expensive sneakers in the shop.

Comparatif et superlatif

5 règles à respecter pendant le cours d'anglais

1/ Je m'installe dans la salle par ordre alphabétique2/ Je sors mes affaires d'anglais et ma trousse 3/ Je dépose mon téléphone dans mon sac et mon sac devant, près du tableau 4/ Je fais les exercices lors des phases de mise au travail 5/ Je limite au maximum les bavardages

Tâche finale

Get ready to debate on a BBC radio podcast.Prepare your arguments and counterarguments! → You must present at least two arguments for and two arguments against, justifying your position. (about 220 words) → Use sneaker-related vocabulary, superlative and comparative

1/ Are limited-edition sneakers a smart business strategy or consumer manipulation?2/ Are teenagers too influenced by brands? 3/ Can the sneaker industry become environmentally friendly?