Growing the game of golf and the people that play it... ...with a £150m-£200m+ opportunity!
Tee me up!
December, 2025
Our Story
A game that changed us. A movement that can change lives!
Tees began on a sunlit golf terrace...
We see a world where golf is not just played; but felt!
Three close friends sat reflecting on the birdies, and many, many more bogeys from their round. Then they reflected on something much deeper... Each came from a different world but shared one truth: Golf had been more than a game. A catalyst for resilience during life's storms. A source of connection when isolation crept in. A way to recharge mind, body and spirit. That day, between laughs and shared memories, a simple but powerful idea was born. This is Tees. A new chapter in golf.
With Tees we're building more than a brand, a clothing range, an app or a platform. We're building the largest and most engaged golfing community in the world:- Inspired by our purpose; - Acquired though our branded products; - Engaged and retained by our AI enabled platform; and - Influenced by our data and strategic partnerships The first swing has been taken. The journey is on. Are you ready to Tee it up, and Stand Strong. Together!
+ Info
Executive Summary
Tees is building the world's largest purpose driven golf community by combining premium apparel, an AI enabled platform and strategic partnerships.
Opportunity
Ambition
Impact
High-growth intersection of golf, wellbeing and AI
1m+ members, £20m annual revenue and 10x+ ROI
Support when 1 in 4 suffer from wellbeing challenges
Apparel
AI Platform
Community
Spreads culture and identity, raising awareness
Boosts golf and wellbeing performance
Continuous engagement and unprecedented data capture
Join us early, power the movement and capitalise on the opportunity to generate a 10x+ return on investment by 2030
Contents
Timeline
Strategy
Vision
Purpose
Join the Movement!
Team
Investment
Revenue Streams
Purpose
We need to talk about Tees...
...and "why?" we exist!
Learn more!
We lead with our purpose!
The Tee is a symbol!
25% and increasing!
1 in 4
Population suffering from wellbeing issues, with post-pandemic trend worsening
People teeing off in a 4-ball suffering from anxiety, stress, loneliness or isolation
From time to time we all need support; to lift us off the ground and allow us to see and reach further. Our trademarked Tee represents the support, elevation and confidence our brand, our community and our tools can generate.
Stand Strong. Together
Golf = Wellbeing
It is scientifically proven that golf will ease stress, spark connections and improve lives
We believe in community. Growing the game and the people that play it!
At Tees we believe golf is more than a game. It is a gateway to a better living.
Vision
We see a brighter future...
...for our members, for society and for our strategic investment partners
Our Vision
Tees is building the world's largest and most engaged golfing community, activated through 3 core pillars
Purpose
Products
Platform
With our "Stand Strong. Together!" brand and community initiatives
Culture spreads through what people wear, use and share
Giving members access to leading AI enabled golf and wellbeing tools
Raising awareness of the physical and mental wellbeing benefits of golf
Making our customers walking billboards for our mission
Driving unprecedented engagement, retention and shareability
Inform
Acquire
Retain
Over 1 Million Engaged Members
Strategy
Driven by our purpose...
..we will build a community of over 1 million active and engaged Tees members by 2030
Strategic Pillars
We activate our brand through our purpose, our products and our proprietary AI enabled Tees platform.
Platform
Products
Purpose
Brand
Click on each strategic pillar to dive deeper!
Timeline
Phased approach to balance investment and value...
..ensuring we unlock shareholder returns by 2030!
From Tee to Green: Our Timeline
Turning £5m investment into a £150m-£200m+ Opportunity
£2m Investment
£1m Investment
£1m Investment
£1m Investment
2030: exit
2029: Optimise
2027/28: scale
2026: launch
2025: Foundations
"Sink the putt!"
"Dialled in approach"
"Charging down the fairway"
"Opening drive"
"Tee it up!"
- Steamline operations for max profitability
- Unlock direct/ indirect revenue streams
- Prepare business and relationships for capital event
- Release investor value
- Wider apparel ranges and geo expansion
- Tees Platfom v2 to drive greater onboading
- Initial apparel drop
- First influencers secured
- Viral brand campaigns
- Launch Tees Platform v1
- Co-Founder alignment
- Brand Trademark
- Apparel partner found
- Tees Platform POC
0k Tees Members £0 Revenue
100k Tees Members £500k Revenue
500k Tees Members £10m Revenue
1m Tees Members £20m Revenue
£150m-£200m+ Enterprise Value
Revenue Streams
Creating income whilst the earl value builds...
..allowing us to be profitable by 2030, with £150m-£200m+ valuation
Revenue Streams
Diversified portfolio of income; underpinned by our purpose!
Tees Platform
Tees Products
Tees Partners
Tees Data
Subscriptions to AI enabled golf and wellbeing tools
Branded Tees apparel sold D2C via online platforms
3rd party partner sponsorship and click-through activity
Monetisation of insightful data to 3rd parties
Tees Purpose: Grow the game of golf, and the people that play it!
Across these 4 revenue streams, Tees will generate over £20m per year in revenue by 2030
Investment
Phased investment plan for accountable ROI...
..allowing investors to track delivery against agreed milestones
Investment Required
The initial £1m investment is to take the business to launch in 2026
Initial Investment
Initial Activities
30%
30%
£1m
- Apparel launch
- Supply chain
- Brand awareness
- Influencers
For 5% share in Tees
Total Investment
40%
£5m
For 25% share in Tees
Team
Our Co-Founders unique swings; aligned with one vision...
..to grow the game of golf, and the people that play it!
Team Tees
Unique experiences; aligned on one purpose!
Paul Jewell: Co-Founder
Richard Denning:Co-Founder
Jamie Ratcliffe:Co-Founder
Ready to join the movement?
Time to Stand Strong. Together!!
Financial Value
Social Value
Personal Value
25%
Pride
Be proud to make a difference
Population suffering wellbeing challenges
£150m-£200m
Growth
100m+
Participate and shape the future of the industry
Enterprise value opportunity
Grow the game of golf, and the players!
10x
Potential return on investment
AI Ready
Returns
£1m
Significant return to investors
Driving adoption of AI enabled tools
Initial investment
Tees
Stand Strong. Together!
+447824599441
Jamieratcliffe@tees-golf.com
Booden Hall, Chuch Eaton Road, Stafford, ST18 9JG
Tees is looking for someone to complete our 4-ball...
Whilst our current Tees leadership team covers many angles and experiences, we are looking for someone aligned with our passion and purpose, but who could also bring:
- Golf industry experience and network
- Passion for promoting the benefits of golf
- Commitment to growing the game,
- and the people that play it!
Richard Denning
Co-Founder
Richard has extensive transformation and change management experience, working for several large business over his successful career. He has a proven track record in delivering complex operating model transformation and process engineering, and will take primary responsibility for leading all things operational for Tees. His most recent experience leading digital and channel strategies will be invaluable.
- Extensive operational excellence experience; digital and customer strategies
- Supply chain, process engineering and transformation skill-set
- B2B and B2C operating model optimisation
Investment round 4
£1m Series C Funding
- Capital event readiness
- Value creation realisation
The Tees Brand
Tees as a brand felt inevitable the moment we said it out loud. It is a word and symbol with a double-heartbeat, and is trademark protected. On one level, the humble golf tee is a small, but effective pillar of support. A subtle reminder of stability, elevation and confidence. That's the spirit of our Tees movement. On another level, it talks to our premium branded products (such as T-Shirts and golf tees). It lets the brand live on the course and off it.
Retain!
All Tees members will have access to our AI enabled Tees platform, providing them access to a "one-stop-shop" for all things golf and wellbeing, including::
- Personalised "Inner Game Index" score, allowing individuals to measure their golf and wellbeing status
- AI generated personal advice and access to market-leading golf and wellbeing improvement tools
- Access to the wider Tees community, allowing for engagement and sharing
- Offers and incentives from Tees partners
Products
Each Tees branded product will be carefully designed to connect to our purpose, such as this example of our "Ocean Tee"; which represents the connection of water to both golf and wellbeing benefits.
Our distinctive and trademarked band will:
- Attract and acquire community members;
- Create walking billboards for our purpose;
- Create shareable moments that build momentum;
- Fund further community build activities.
We are not launching Tees apparel to simply sell. We are looking to spark identity, amplify visibility and create daily rituals around our purpose.
Acquire!
We will acquire customers and Tees members through a combination of:
- Premium Tees branded golf apparel and merchandise
- Golf and wellbeing content creation and sharing
- AI created imagery for sharing and attracting new customers
- Collaboration with other leading golf and wellbeing brands
Our commitment is to work directly with charitable partners to raise awareness of the issues of wellbeing and demonstrate the positive impact golf can have on a person's physical and mental health. We plan to Stand Strong. Together!!
Partnering with charities
By 2035, nearly 25% of the world's population will be suffering from wellbeing issues. Golf has the power to change that, and we will raise awareness through viral social media campaigns and golf influencers.
"We need to talk about Tees!"
Our research confirms that people connect with our purpose, with a gap in society and the market. We will engage the network of PGA golf professionals with tools and tactics to engage the wider community.
Activating the community
Investment round 3
£1m Series B Funding
- Tees Platform v3 full deployment
- Full apparel and product range portfolio
- Optimise supply chains and operations to maximise profitability
Tees data
Unprecedented data capture
- Each Tees Members golfing calendar, including golf trips, events and visits to pro shops
- Golfing performance, including lessons, rounds and technical analysis
- Buying patterns and golf / wellbeing improvement tends
- Community activity, including content engagement and trends
- Social media engagement
This data is invaluable to the golfing industry
Our proprietary Tees platform leverages AI to attract, engage and retain our community in a one-stop-shop environment. Our members will access market-leading content to improve their golf game, their wellbeing and be part of the most active golfing community in the world!
Investment round 1
£1m Pre-seed Investment
- Finalise Tees Platfom v1
- Working capital for initial apparel drop
- Secure brand ambassadors and sponsors
Inform!
We will raise awareness of Tees through:
- Securing and activating a leading golf social media influencer, inspired by our wellbeing purpose
- Launching viral social media campaigns, leveraging the "We need to talk about Tees" movement
- Engaging the network of PGA golf professionals to distribute merchandise and material to golfers
- Sponsored events with aligned charities
Paul Jewell
Co-Founder
Paul has extensive entrepreneurial experience, having built, grown and exited businesses in the past. Most recently he leads a technology platform business start-up and has developed a strong network of investors and AI technology professionals. Paul will take responsibility for business development at Tees, working with our partners and band ambassadors to drive customer acquisition.
- Experienced entrepreneur
- Technology platform and AI experience
- Business development enthusiast
- Strong networker and diverse contacts
tees platform
4 Membership Tiers
- Driving Range Member: Pay-as-you-go
- Cart Member: $3.99 per month
- Caddy Member: $6.99 per month
- Clubhouse Member: $9.99 per month
Each level provided incremental benefits to members, including exclusive AI enabled content and access to merchandise
Tees partners
Jamie Ratcliffe
Co-Founder
Jamie has spent his career advising the largest global companies on strategy, compliance and technology. His background in finance, taxation and legal will ensure Tees balances strategy, growth and delivery, whilst maintaining positive relationships with stakeholders and regulators. Jamie's primary focus at Tees will be ensuring the business delivers on its commitments and obligations in-line with its strategy and ambitious growth plans.
- Global business leader in high-intensity environments
- Strong network in finance and professional services industry
- Strong team-builder and orchestrator
Tees Branded products
Investment round 2
£2m Series A Funding
- Tees Platform v2 build and deployment
- Entrance into strategic growth markets
- Working capital to support customer acquisition
Tees Deck v1
Jamie Ratcliffe
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Transcript
Growing the game of golf and the people that play it... ...with a £150m-£200m+ opportunity!
Tee me up!
December, 2025
Our Story
A game that changed us. A movement that can change lives!
Tees began on a sunlit golf terrace...
We see a world where golf is not just played; but felt!
Three close friends sat reflecting on the birdies, and many, many more bogeys from their round. Then they reflected on something much deeper... Each came from a different world but shared one truth: Golf had been more than a game. A catalyst for resilience during life's storms. A source of connection when isolation crept in. A way to recharge mind, body and spirit. That day, between laughs and shared memories, a simple but powerful idea was born. This is Tees. A new chapter in golf.
With Tees we're building more than a brand, a clothing range, an app or a platform. We're building the largest and most engaged golfing community in the world:- Inspired by our purpose; - Acquired though our branded products; - Engaged and retained by our AI enabled platform; and - Influenced by our data and strategic partnerships The first swing has been taken. The journey is on. Are you ready to Tee it up, and Stand Strong. Together!
+ Info
Executive Summary
Tees is building the world's largest purpose driven golf community by combining premium apparel, an AI enabled platform and strategic partnerships.
Opportunity
Ambition
Impact
High-growth intersection of golf, wellbeing and AI
1m+ members, £20m annual revenue and 10x+ ROI
Support when 1 in 4 suffer from wellbeing challenges
Apparel
AI Platform
Community
Spreads culture and identity, raising awareness
Boosts golf and wellbeing performance
Continuous engagement and unprecedented data capture
Join us early, power the movement and capitalise on the opportunity to generate a 10x+ return on investment by 2030
Contents
Timeline
Strategy
Vision
Purpose
Join the Movement!
Team
Investment
Revenue Streams
Purpose
We need to talk about Tees...
...and "why?" we exist!
Learn more!
We lead with our purpose!
The Tee is a symbol!
25% and increasing!
1 in 4
Population suffering from wellbeing issues, with post-pandemic trend worsening
People teeing off in a 4-ball suffering from anxiety, stress, loneliness or isolation
From time to time we all need support; to lift us off the ground and allow us to see and reach further. Our trademarked Tee represents the support, elevation and confidence our brand, our community and our tools can generate.
Stand Strong. Together
Golf = Wellbeing
It is scientifically proven that golf will ease stress, spark connections and improve lives
We believe in community. Growing the game and the people that play it!
At Tees we believe golf is more than a game. It is a gateway to a better living.
Vision
We see a brighter future...
...for our members, for society and for our strategic investment partners
Our Vision
Tees is building the world's largest and most engaged golfing community, activated through 3 core pillars
Purpose
Products
Platform
With our "Stand Strong. Together!" brand and community initiatives
Culture spreads through what people wear, use and share
Giving members access to leading AI enabled golf and wellbeing tools
Raising awareness of the physical and mental wellbeing benefits of golf
Making our customers walking billboards for our mission
Driving unprecedented engagement, retention and shareability
Inform
Acquire
Retain
Over 1 Million Engaged Members
Strategy
Driven by our purpose...
..we will build a community of over 1 million active and engaged Tees members by 2030
Strategic Pillars
We activate our brand through our purpose, our products and our proprietary AI enabled Tees platform.
Platform
Products
Purpose
Brand
Click on each strategic pillar to dive deeper!
Timeline
Phased approach to balance investment and value...
..ensuring we unlock shareholder returns by 2030!
From Tee to Green: Our Timeline
Turning £5m investment into a £150m-£200m+ Opportunity
£2m Investment
£1m Investment
£1m Investment
£1m Investment
2030: exit
2029: Optimise
2027/28: scale
2026: launch
2025: Foundations
"Sink the putt!"
"Dialled in approach"
"Charging down the fairway"
"Opening drive"
"Tee it up!"
0k Tees Members £0 Revenue
100k Tees Members £500k Revenue
500k Tees Members £10m Revenue
1m Tees Members £20m Revenue
£150m-£200m+ Enterprise Value
Revenue Streams
Creating income whilst the earl value builds...
..allowing us to be profitable by 2030, with £150m-£200m+ valuation
Revenue Streams
Diversified portfolio of income; underpinned by our purpose!
Tees Platform
Tees Products
Tees Partners
Tees Data
Subscriptions to AI enabled golf and wellbeing tools
Branded Tees apparel sold D2C via online platforms
3rd party partner sponsorship and click-through activity
Monetisation of insightful data to 3rd parties
Tees Purpose: Grow the game of golf, and the people that play it!
Across these 4 revenue streams, Tees will generate over £20m per year in revenue by 2030
Investment
Phased investment plan for accountable ROI...
..allowing investors to track delivery against agreed milestones
Investment Required
The initial £1m investment is to take the business to launch in 2026
Initial Investment
Initial Activities
30%
30%
£1m
For 5% share in Tees
Total Investment
40%
£5m
For 25% share in Tees
Team
Our Co-Founders unique swings; aligned with one vision...
..to grow the game of golf, and the people that play it!
Team Tees
Unique experiences; aligned on one purpose!
Paul Jewell: Co-Founder
Richard Denning:Co-Founder
Jamie Ratcliffe:Co-Founder
Ready to join the movement?
Time to Stand Strong. Together!!
Financial Value
Social Value
Personal Value
25%
Pride
Be proud to make a difference
Population suffering wellbeing challenges
£150m-£200m
Growth
100m+
Participate and shape the future of the industry
Enterprise value opportunity
Grow the game of golf, and the players!
10x
Potential return on investment
AI Ready
Returns
£1m
Significant return to investors
Driving adoption of AI enabled tools
Initial investment
Tees
Stand Strong. Together!
+447824599441
Jamieratcliffe@tees-golf.com
Booden Hall, Chuch Eaton Road, Stafford, ST18 9JG
Tees is looking for someone to complete our 4-ball...
Whilst our current Tees leadership team covers many angles and experiences, we are looking for someone aligned with our passion and purpose, but who could also bring:
Richard Denning
Co-Founder
Richard has extensive transformation and change management experience, working for several large business over his successful career. He has a proven track record in delivering complex operating model transformation and process engineering, and will take primary responsibility for leading all things operational for Tees. His most recent experience leading digital and channel strategies will be invaluable.
Investment round 4
£1m Series C Funding
The Tees Brand
Tees as a brand felt inevitable the moment we said it out loud. It is a word and symbol with a double-heartbeat, and is trademark protected. On one level, the humble golf tee is a small, but effective pillar of support. A subtle reminder of stability, elevation and confidence. That's the spirit of our Tees movement. On another level, it talks to our premium branded products (such as T-Shirts and golf tees). It lets the brand live on the course and off it.
Retain!
All Tees members will have access to our AI enabled Tees platform, providing them access to a "one-stop-shop" for all things golf and wellbeing, including::
Products
Each Tees branded product will be carefully designed to connect to our purpose, such as this example of our "Ocean Tee"; which represents the connection of water to both golf and wellbeing benefits.
Our distinctive and trademarked band will:
- Attract and acquire community members;
- Create walking billboards for our purpose;
- Create shareable moments that build momentum;
- Fund further community build activities.
We are not launching Tees apparel to simply sell. We are looking to spark identity, amplify visibility and create daily rituals around our purpose.Acquire!
We will acquire customers and Tees members through a combination of:
Our commitment is to work directly with charitable partners to raise awareness of the issues of wellbeing and demonstrate the positive impact golf can have on a person's physical and mental health. We plan to Stand Strong. Together!!
Partnering with charities
By 2035, nearly 25% of the world's population will be suffering from wellbeing issues. Golf has the power to change that, and we will raise awareness through viral social media campaigns and golf influencers.
"We need to talk about Tees!"
Our research confirms that people connect with our purpose, with a gap in society and the market. We will engage the network of PGA golf professionals with tools and tactics to engage the wider community.
Activating the community
Investment round 3
£1m Series B Funding
Tees data
Unprecedented data capture
- Each Tees Members golfing calendar, including golf trips, events and visits to pro shops
- Golfing performance, including lessons, rounds and technical analysis
- Buying patterns and golf / wellbeing improvement tends
- Community activity, including content engagement and trends
- Social media engagement
This data is invaluable to the golfing industryOur proprietary Tees platform leverages AI to attract, engage and retain our community in a one-stop-shop environment. Our members will access market-leading content to improve their golf game, their wellbeing and be part of the most active golfing community in the world!
Investment round 1
£1m Pre-seed Investment
Inform!
We will raise awareness of Tees through:
Paul Jewell
Co-Founder
Paul has extensive entrepreneurial experience, having built, grown and exited businesses in the past. Most recently he leads a technology platform business start-up and has developed a strong network of investors and AI technology professionals. Paul will take responsibility for business development at Tees, working with our partners and band ambassadors to drive customer acquisition.
tees platform
4 Membership Tiers
- Driving Range Member: Pay-as-you-go
- Cart Member: $3.99 per month
- Caddy Member: $6.99 per month
- Clubhouse Member: $9.99 per month
Each level provided incremental benefits to members, including exclusive AI enabled content and access to merchandiseTees partners
Jamie Ratcliffe
Co-Founder
Jamie has spent his career advising the largest global companies on strategy, compliance and technology. His background in finance, taxation and legal will ensure Tees balances strategy, growth and delivery, whilst maintaining positive relationships with stakeholders and regulators. Jamie's primary focus at Tees will be ensuring the business delivers on its commitments and obligations in-line with its strategy and ambitious growth plans.
Tees Branded products
Investment round 2
£2m Series A Funding