l'approche de la mercatique en 4 etapes

l'approche de la mercatique en 4 etapes

3. le marketing segmenté (années 70)

4. le marketing individualisé (début des années 2000)

2. l'avènement du marketing en masse (période après guere)

1. le marketing d'avant (19e siècle)

la crise ralentit la consommation, les clients deviennent plus exigeants. Les entreprises doivent proposer des gammes variées selon les besoins.

après la guerre, tout le monde s’équipe. On voit apparaître les grands magasins et la publicité à grande échelle (TV, radio, journaux).

avec la révolution industrielle, on produit en masse des biens standardisés et pas chers.

le client est mieux informé, plus exigeant. Avec Internet et le numérique, on personnalise les offres.

A brilliant title

A brilliant title

A brilliant title

A brilliant title

We don’t like to bore. We don’t want to be repetitive. Communicating as always is boring and doesn’t engage.We do it differently. We sabotage boredom.

Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight.

We are in the era of the explosion of digital information. This causes our way of obtaining information to change; we move from traditional reading to a cognitive strategy based on navigation.

When we are told a story, it moves us; it can even touch us, making us remember stories up to 20 times more than any other content we might consume.

Describe the topic and the contents that you will cover in class; do not forget to emphasize why the topic is interesting

With Genially templates, you can include visual resources to engage the class from minute one. You can also highlight key content to facilitate its assimilation and even embed external content that surprises and adds more context to the topic: videos, photos, audios... Whatever you want! Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for students to visualize it on any device and learn anywhere.

Here you canput a highlighted title

Do you need more reasons to use dynamic content in class? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content is moving. We don't like to bore in our classes or work with flat content. It's time to bet on dynamic and interactive learning experiences that stimulate each student's thinking and creativity.

Put a GREAT title here, something that captures the attention of the class

What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we also create our designs to facilitate understanding and learning, so you can level up with interactivity and turn your content into something that adds value and engages. Implement Visual Thinking in the classroom with Genially: organize information and knowledge in a much easier and more visual way through images, graphs, infographics, and simple drawings. Now, that's how it's done!

Visual communication interactive step by step

• Plan the structure of your communication.
• Prioritize it and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow through the content.
• Measure the results.

Use graphics in your presentation. Data, figures, numbers… can also be displayed visually, interactively, and animated. And this has a great advantage: you will simplify the information and make it more understandable for the entire class.

Here you can put a highlighted title.

Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content is moving. Step-by-step interactive visual communication:

• Plan the structure of your communication.
• Hierarchy and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow through the content.
• Measure the results.

Down with boring and flat content in your classes: do it to motivate

• Improve understanding of any topic.
• Engage the whole class…
• And keep their attention until the end.
• Include visual elements appropriate to the topic.
• Show data and info in a visual way.
• Use interactivity to delve deeper into the concepts.

Here you canput a highlighted title

Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content moves. Step by step interactive visual communication:

• Plan the structure of your communication.
• Prioritize it and give visual weight to the main points.
• Define secondary messages with interactivity.
• Establish a flow through the content.
• Measure the results.

Write a great headline

What you read: interactivity and animation can turn the most boring content into something fun. At Genially, we also create our designs to facilitate understanding and learning, so you can level up with interactivity and turn your content into something that adds value and engages. When giving a presentation, there are two objectives to pursue: convey information and avoid yawns. To achieve this, it may be a good practice to create an outline and use words and concepts that aid in the assimilation of the content.