Quiz 1
L'étude de marché modélisée
start
La zone d'influence théorique
Voici quelques questions pour vous permettre de comprendre les 5 mécanismes d’attraction pris en compte dans notre modèle de zone
Rappel : la zone d’Influence théorique (ZIT) d’un point de vente (ou projet) comprend les IRIS dont les ménages sont les plus susceptibles d’être attirés par le point de vente (ou projet).
Roy: Good morning, Alma! How are you? Alma: Hi, Roy. I'm good, I'm sorry, but I don't have much time; I have a very busy day today. How are you doing with the project? Roy: Thanks for asking. The truth is I am facing some difficulties. I am working on several tasks at once and feel like I'm not really making progress on any of them.
Well, we are off to a great start, Alma didn't reserve enough time for our meeting...
Continue
Voici la ZIT d’un Intermarché de 2000 m² dans la commune de Joliville
Un nouveau point de vente (Leclerc 1500m²) s’implante dans une commune voisine.
Alma: Okay, I think I understand what you're saying, you've only been with us for three months...
Continue
Roy: Well, if I could receive support from someone with more experience in the new tasks, that would help me a lot. I would also like to have more frequent feedback on the status of my deliveries in this project, to correct possible errors earlier.
Alma: That seems totally reasonable to me, I will talk to your teammates and assign one of them to accompany you for a week in completing those tasks. I'm sure it will resolve all your doubts. I will also implement a weekly follow-up meeting between you and me while the project lasts, to align the results and expectations.
Roy: I appreciate it, Alma, this gives me quite a bit of peace of mind. Sometimes we just need to know that you understand our situations and that we can count on your support.
Alma: Thanks to you, I realize that I need to ask more and listen better to know how I can support the team, and not just focus on chasing results. Let's stay in touch, have a great day! Roy: Likewise, we'll talk next week!
Questions
Question 1 / 6
Question 2 / 6
Question 3 / 6
Question 4 / 6
Question 5 / 6
Question 6 / 6
Lessonsin leadership
- Active listening: Alma learns not to interrupt and to truly understand Roy's needs.
- Empathy: Recognizing the emotional burden of a team and showing understanding.
- Tangible support: Offering practical solutions that support the growth of team members.
- Commitment to follow-up: Scheduling a review to assess if the solutions are working, strengthening trust and communication.
This story helps Alma to become a better manager and to understand that being a leader is not just about giving instructions, but also about offering support and being accessible to her team.
Resources
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Cover woman
Cover man
Quiz 1
Sophie Staes
Created on September 2, 2025
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Transcript
Quiz 1
L'étude de marché modélisée
start
La zone d'influence théorique
Voici quelques questions pour vous permettre de comprendre les 5 mécanismes d’attraction pris en compte dans notre modèle de zone
Rappel : la zone d’Influence théorique (ZIT) d’un point de vente (ou projet) comprend les IRIS dont les ménages sont les plus susceptibles d’être attirés par le point de vente (ou projet).
Roy: Good morning, Alma! How are you? Alma: Hi, Roy. I'm good, I'm sorry, but I don't have much time; I have a very busy day today. How are you doing with the project? Roy: Thanks for asking. The truth is I am facing some difficulties. I am working on several tasks at once and feel like I'm not really making progress on any of them.
Well, we are off to a great start, Alma didn't reserve enough time for our meeting...
Continue
Voici la ZIT d’un Intermarché de 2000 m² dans la commune de Joliville
Un nouveau point de vente (Leclerc 1500m²) s’implante dans une commune voisine.
Alma: Okay, I think I understand what you're saying, you've only been with us for three months...
Continue
Roy: Well, if I could receive support from someone with more experience in the new tasks, that would help me a lot. I would also like to have more frequent feedback on the status of my deliveries in this project, to correct possible errors earlier.
Alma: That seems totally reasonable to me, I will talk to your teammates and assign one of them to accompany you for a week in completing those tasks. I'm sure it will resolve all your doubts. I will also implement a weekly follow-up meeting between you and me while the project lasts, to align the results and expectations.
Roy: I appreciate it, Alma, this gives me quite a bit of peace of mind. Sometimes we just need to know that you understand our situations and that we can count on your support.
Alma: Thanks to you, I realize that I need to ask more and listen better to know how I can support the team, and not just focus on chasing results. Let's stay in touch, have a great day! Roy: Likewise, we'll talk next week!
Questions
Question 1 / 6
Question 2 / 6
Question 3 / 6
Question 4 / 6
Question 5 / 6
Question 6 / 6
Lessonsin leadership
This story helps Alma to become a better manager and to understand that being a leader is not just about giving instructions, but also about offering support and being accessible to her team.
Resources
Scene 1
Scene 2
Scene 2
Scene 3
Scene 2
Scene 4
Scene 5
Scene 2
Scene 6
Scene 7
Scene 2
Scene 8
Scene 9
Scene 10
Cover woman
Cover man