Challenge
Solution
Results
Summary
Case study
Driving sales through a revamped website
Awards
Challenge
Solution
Results
Challenge
Summary
The challenge
B2B communications enabler BICS was evolving from its original business model of providing a wholesale carrier for mobile operators into a techco, helping enterprises embrace the Internet of Things, digitalisation, and cloudification. The website was identified as a key lead driver to support this new strategy, but it needed a significant rewrite to support this move.
Solution
Results
Solution
Summary
Challenge
The solution
Isoline collaborated with BICS and a development team to create a new, more streamlined website. A key factor in the project’s success was stakeholder buy-in, so we devised a process that accommodated the depth of content and the approvals required. The result was a more intuitive, interactive website, and easier for prospects to navigate.
Results
Results
Summary
Challenge
Solution
Converting visits into sales
The results were nothing short of extraordinary. As intended, the website has become BICS’ primary lead driver. It has dramatically increased the sales funnel, delivering a 278% rise in won deals and a quintupled return on investment for BICS.
increase in sales qualified leads
166
increase in value of real opportunities
1776
increase in value of won deals
278
The reworked website has been a great asset to sales. Not only does it project the right image for our brand and facilitate conversations with prospects, but it also accelerates the number of qualified leads generated.
BICS case study
Isoline Communication
Created on September 2, 2025
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Transcript
Challenge
Solution
Results
Summary
Case study
Driving sales through a revamped website
Awards
Challenge
Solution
Results
Challenge
Summary
The challenge
B2B communications enabler BICS was evolving from its original business model of providing a wholesale carrier for mobile operators into a techco, helping enterprises embrace the Internet of Things, digitalisation, and cloudification. The website was identified as a key lead driver to support this new strategy, but it needed a significant rewrite to support this move.
Solution
Results
Solution
Summary
Challenge
The solution
Isoline collaborated with BICS and a development team to create a new, more streamlined website. A key factor in the project’s success was stakeholder buy-in, so we devised a process that accommodated the depth of content and the approvals required. The result was a more intuitive, interactive website, and easier for prospects to navigate.
Results
Results
Summary
Challenge
Solution
Converting visits into sales
The results were nothing short of extraordinary. As intended, the website has become BICS’ primary lead driver. It has dramatically increased the sales funnel, delivering a 278% rise in won deals and a quintupled return on investment for BICS.
increase in sales qualified leads
166
increase in value of real opportunities
1776
increase in value of won deals
278
The reworked website has been a great asset to sales. Not only does it project the right image for our brand and facilitate conversations with prospects, but it also accelerates the number of qualified leads generated.