Jaztea
Presentation
Zunamy Ayon, Alan Diaz, Fernanda Cadena, Mia Huesca, Miranda Vargas
Continue
At JAZTEA, we are pioneers and leaders in the production and commercialization of natural beverages with high quality standards, through continuous innovation and efficiency in our processes, offering profitable products that promote a healthy lifestyle for families.
Our vision is to position ourselves as a national leader in iced tea commercialization, supported by globally recognized certified processes, while continuously working toward the international growth and recognition of our brand.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Title
Vision
Title
Mission
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Write a brief description here
Continue
Jaztea structure
General Management
Marketing and Communication
Finance and Administration
Commercial
Production
Human Development
National Sales
Branding & Advertising
Culiacán Plant
Guadalajara Plant
Market Research
Exports
Recruitment Training
Accounting
título
Continue
Functions
• Production: Develop and manufacture natural beverages under strict quality standards. • Innovation: Continuously improve processes and create new flavors/products. • Marketing & Sales: Position JAZTEA as a leading iced tea brand nationally and internationally. • Distribution: Ensure efficient delivery channels to reach a wide range of consumers. • Sustainability & Health Promotion: Encourage healthy living through natural products and responsible practices.
Continuar
Objective
To lead the beverage market by offering natural, high-quality iced teas that promote a healthy lifestyle, while achieving national leadership and expanding internationally through innovation, certified processes, and strong brand positioning.
Continuar
MARKET SEGMENTATION
Age: primary target 18-40 years old
Gender: Both, with a slight skew toward women (who tend to leath health-conscious)
Income: middle income ($40,000- $90,000) anual household income
Continuar
SWOT Analysis
- Health & wellness trend: 63% of Americans prioritize health in beverage choices; demand for low-sugar, natural teas is growing.
- Growing Hispanic population: Particularly in California and Arizona, where cultural acceptance of authentic Mexican brands is strong.
- Specialty & ethnic product acceptance: U.S. consumers are increasingly open to multicultural flavors and imported beverages.
- E-commerce & niche retail channels: Online platforms, Hispanic grocery chains, and organic markets provide cost-effective entry points.
- Authenticity and cultural blend: unique positioning by merging oriental and mexican traditioms, offering differentiaton from mainstream brands like lipton or Arizona
- Health-oriented value proposition
- Proven regional succes: strong brand recognition and consumer acceptance in Northern Mexico
- Appeal to hispanic identity
- Strong established competitors: Brands like AriZona, Lipton, Dominate consumer habits.
- Price sensitivity: U.S. consumers may resist higher prices compared to mass-market sweetened teas.
- Regulatory barriers: Food safety, labeling, and certification compliance may delay market entry or increase costs.
- Consumer inertia: Despite health awareness, consumers may not be willing to fully substitute traditional sweetened teas.
- Limited distribution channels: Historically weak logistics and supply chain outside Northern Mexico may hinder U.S. entry.
- Low brand awareness in U.S.: Minimal visibility compared to established tea brands with large marketing budgets.
- Small business constraints: Lower capital availability for advertising
- Dependence on regional appeal: Current branding may need adaptation to appeal beyond Hispanic/Latino niches in the U.S.
THREATS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
Continuar
Psychographic variables
Lifestyle: health conscious, active, family-oriented, and culturally open individuals
Values: Prioritize authenticity, sustainability, and social responsability in consumption
Personality traits: Curious, trend-followers
Continuar
Geographic variables
Region: Westerrn U.S (California, Arizona)
Urban Focus: High-population urban centers with multicultural dynamics (Los Angeles, Phoenix)
Climate influence: Warm weather regions where refreshing beverages are consumed frequently
Continuar
Behavioral variables
Benefits sough: Healthier drink options, natural ingredients, lower sugar
Usage rate: Medium to high consumption of ready-to-drink beverages
Purchase occasions: Everyday hydration, family meals, social gatherings, or cultural events
Continuar
Market Research Objectives
International Research Problem
1- Measure consumer demand for sugar reduction in beverages. 2- Identify which attributes make a beverage “healthy” for consumers. 3- Evaluate acceptance of natural sweeteners such as stevia. 4- Explore the gap between consumer health attitudes and actual purchasing behavior. 5- Quantify how many consumers check labels and avoid sugar.
U.S. consumers are increasingly interested in healthier beverages, but it is unclear if they will replace traditional sweetened teas with lower-sugar, natural options. Consumer surveys are needed, especially in health-conscious and Hispanic-friendly states like California and Arizona, to assess the market potential for Jaztea.
Continuar
Research Design
Continue
Inicio
References
Milenario, A. H. (2021, 30 junio). Nosotros - jaztea. Jaztea. https://jaztea.com.mx/nosotros/https://www-cdc-gov.translate.goog/nutrition/php/data-research/sugar-sweetened-beverages.html?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=es&_x_tr_pto=tcSugary drinks in America: Who’s drinking what and how much? (n.d.). Healthy Food America. Retrieved August 13, 2025, from https://www.healthyfoodamerica.org/sugary_drinks_in_america_who_s_drinking_what_and_how_much Visualizing the sugar content of popular U.S. drinks. (2024). Visual Capitalist. https://www.visualcapitalist.com/visualizing-the-sugar-content-of-popular-u-s-drinks/ California’s Population. (2023). Public Policy Institute Of California. https://www.ppic.org/publication/californias-population/ M, Y. (2024c, septiembre 23). 33+ Key Health-Conscious Consumer Statistics for 2024. BusinessDasher. https://www.businessdasher.com/health-conscious-consumer-statistics/ Milenario, A. H. (2021, 30 junio). Nosotros - jaztea. Jaztea. https://jaztea.com.mx/nosotros/https://www-cdc-gov.translate.goog/nutrition/php/data-research/sugar-sweetened-beverages.html?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=es&_x_tr_pto=tc Sugary drinks in America: Who’s drinking what and how much? (n.d.). Healthy Food America. Retrieved August 13, 2025, from https://www.healthyfoodamerica.org/sugary_drinks_in_america_who_s_drinking_what_and_how_much Visualizing the sugar content of popular U.S. drinks. (2024). Visual Capitalist. https://www.visualcapitalist.com/visualizing-the-sugar-content-of-popular-u-s-drinks/ California’s Population. (2023). Public Policy Institute Of California. https://www.ppic.org/publication/californias-population/ M, Y. (2024c, septiembre 23). 33+ Key Health-Conscious Consumer Statistics for 2024. BusinessDasher. https://www.businessdasher.com/health-conscious-consumer-statistics/ Milenario, A. H. (2024, 13 mayo). Jaztea - jaztea. Jaztea. https://jaztea.com.mx/ Ríodoce. (2014, December 15). Buscan liderazgo nacional de té sinaloense. Ríodoce. https://riodoce.mx/2014/12/15/buscan-liderazgo-nacional-de-te-sinaloense/ Bien Informado. (2023). Edna Fong: la fuerza detrás de Jaztea. Bien Informado. https://bieninformado.mx/edna-fongla-fuerza-detras-de-jaztea/ Debate. (2024, June 12). Jaztea produce 40,000 hectolitros al mes y emplea a 500 personas en México. Debate. https://www.debate.com.mx/economia/Jaztea-produce-40000-hectolitros-al-mes-y-emplea-a-500-personas-en-Mexico-20240612-0068.html El Economista. (2014, June 25). Jaztea, marca top of mind del té helado. El Economista. https://www.eleconomista.com.mx/estados/Jaztea-marca-top-of-mind-del-te-helado-20140625-0108.html Expansión. (2012, October 12). Té a la mexicana. Expansión. https://expansion.mx/expansion/2012/10/12/te-a-la-mexicana Somos Industria. (2022). Jaztea en vías de crecimiento. Somos Industria. https://somosindustria.com/articulo/jaztea-en-vias-de-crecimiento/ Computrabajo México. (2025). Misión y valores de Jaztea. En Trabajar en Jaztea México – Información Laboral Julio 2025. Recuperado de página de empresa verificada en Computrabajo
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Transcript
Jaztea
Presentation
Zunamy Ayon, Alan Diaz, Fernanda Cadena, Mia Huesca, Miranda Vargas
Continue
At JAZTEA, we are pioneers and leaders in the production and commercialization of natural beverages with high quality standards, through continuous innovation and efficiency in our processes, offering profitable products that promote a healthy lifestyle for families.
Our vision is to position ourselves as a national leader in iced tea commercialization, supported by globally recognized certified processes, while continuously working toward the international growth and recognition of our brand.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Use this side of the card to provide more information about a topic. Focus on one concept. Make learning and communication more efficient.
Title
Vision
Title
Mission
Write a brief description here
Write a brief description here
Continue
Jaztea structure
General Management
Marketing and Communication
Finance and Administration
Commercial
Production
Human Development
National Sales
Branding & Advertising
Culiacán Plant
Guadalajara Plant
Market Research
Exports
Recruitment Training
Accounting
título
Continue
Functions
• Production: Develop and manufacture natural beverages under strict quality standards. • Innovation: Continuously improve processes and create new flavors/products. • Marketing & Sales: Position JAZTEA as a leading iced tea brand nationally and internationally. • Distribution: Ensure efficient delivery channels to reach a wide range of consumers. • Sustainability & Health Promotion: Encourage healthy living through natural products and responsible practices.
Continuar
Objective
To lead the beverage market by offering natural, high-quality iced teas that promote a healthy lifestyle, while achieving national leadership and expanding internationally through innovation, certified processes, and strong brand positioning.
Continuar
MARKET SEGMENTATION
Age: primary target 18-40 years old
Gender: Both, with a slight skew toward women (who tend to leath health-conscious)
Income: middle income ($40,000- $90,000) anual household income
Continuar
SWOT Analysis
THREATS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
Continuar
Psychographic variables
Lifestyle: health conscious, active, family-oriented, and culturally open individuals
Values: Prioritize authenticity, sustainability, and social responsability in consumption
Personality traits: Curious, trend-followers
Continuar
Geographic variables
Region: Westerrn U.S (California, Arizona)
Urban Focus: High-population urban centers with multicultural dynamics (Los Angeles, Phoenix)
Climate influence: Warm weather regions where refreshing beverages are consumed frequently
Continuar
Behavioral variables
Benefits sough: Healthier drink options, natural ingredients, lower sugar
Usage rate: Medium to high consumption of ready-to-drink beverages
Purchase occasions: Everyday hydration, family meals, social gatherings, or cultural events
Continuar
Market Research Objectives
International Research Problem
1- Measure consumer demand for sugar reduction in beverages. 2- Identify which attributes make a beverage “healthy” for consumers. 3- Evaluate acceptance of natural sweeteners such as stevia. 4- Explore the gap between consumer health attitudes and actual purchasing behavior. 5- Quantify how many consumers check labels and avoid sugar.
U.S. consumers are increasingly interested in healthier beverages, but it is unclear if they will replace traditional sweetened teas with lower-sugar, natural options. Consumer surveys are needed, especially in health-conscious and Hispanic-friendly states like California and Arizona, to assess the market potential for Jaztea.
Continuar
Research Design
Continue
Inicio
References
Milenario, A. H. (2021, 30 junio). Nosotros - jaztea. Jaztea. https://jaztea.com.mx/nosotros/https://www-cdc-gov.translate.goog/nutrition/php/data-research/sugar-sweetened-beverages.html?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=es&_x_tr_pto=tcSugary drinks in America: Who’s drinking what and how much? (n.d.). Healthy Food America. Retrieved August 13, 2025, from https://www.healthyfoodamerica.org/sugary_drinks_in_america_who_s_drinking_what_and_how_much Visualizing the sugar content of popular U.S. drinks. (2024). Visual Capitalist. https://www.visualcapitalist.com/visualizing-the-sugar-content-of-popular-u-s-drinks/ California’s Population. (2023). Public Policy Institute Of California. https://www.ppic.org/publication/californias-population/ M, Y. (2024c, septiembre 23). 33+ Key Health-Conscious Consumer Statistics for 2024. BusinessDasher. https://www.businessdasher.com/health-conscious-consumer-statistics/ Milenario, A. H. (2021, 30 junio). Nosotros - jaztea. Jaztea. https://jaztea.com.mx/nosotros/https://www-cdc-gov.translate.goog/nutrition/php/data-research/sugar-sweetened-beverages.html?_x_tr_sl=en&_x_tr_tl=es&_x_tr_hl=es&_x_tr_pto=tc Sugary drinks in America: Who’s drinking what and how much? (n.d.). Healthy Food America. Retrieved August 13, 2025, from https://www.healthyfoodamerica.org/sugary_drinks_in_america_who_s_drinking_what_and_how_much Visualizing the sugar content of popular U.S. drinks. (2024). Visual Capitalist. https://www.visualcapitalist.com/visualizing-the-sugar-content-of-popular-u-s-drinks/ California’s Population. (2023). Public Policy Institute Of California. https://www.ppic.org/publication/californias-population/ M, Y. (2024c, septiembre 23). 33+ Key Health-Conscious Consumer Statistics for 2024. BusinessDasher. https://www.businessdasher.com/health-conscious-consumer-statistics/ Milenario, A. H. (2024, 13 mayo). Jaztea - jaztea. Jaztea. https://jaztea.com.mx/ Ríodoce. (2014, December 15). Buscan liderazgo nacional de té sinaloense. Ríodoce. https://riodoce.mx/2014/12/15/buscan-liderazgo-nacional-de-te-sinaloense/ Bien Informado. (2023). Edna Fong: la fuerza detrás de Jaztea. Bien Informado. https://bieninformado.mx/edna-fongla-fuerza-detras-de-jaztea/ Debate. (2024, June 12). Jaztea produce 40,000 hectolitros al mes y emplea a 500 personas en México. Debate. https://www.debate.com.mx/economia/Jaztea-produce-40000-hectolitros-al-mes-y-emplea-a-500-personas-en-Mexico-20240612-0068.html El Economista. (2014, June 25). Jaztea, marca top of mind del té helado. El Economista. https://www.eleconomista.com.mx/estados/Jaztea-marca-top-of-mind-del-te-helado-20140625-0108.html Expansión. (2012, October 12). Té a la mexicana. Expansión. https://expansion.mx/expansion/2012/10/12/te-a-la-mexicana Somos Industria. (2022). Jaztea en vías de crecimiento. Somos Industria. https://somosindustria.com/articulo/jaztea-en-vias-de-crecimiento/ Computrabajo México. (2025). Misión y valores de Jaztea. En Trabajar en Jaztea México – Información Laboral Julio 2025. Recuperado de página de empresa verificada en Computrabajo