Course 1. Module 1. Understanding Market Needs
Unit 2. Overcoming Ageism & Self-Limiting Beliefs
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
What Is Ageism
Ageism is the stereotyping or discrimination against individuals or groups based on age, affecting both younger and older populations—and it can be both overt and subtle.
+ info
Why verbal ageism matters?
It shows how language can unintentionally exclude older jobseekers.
Transformation tips!
Why verbal ageism matters
Aging Fast Amid Fewer Young Workers
The old-age dependency ratio is rapidly increasing across EU countries, meaning fewer -age people are supporting more retirees
Older Workers Power Growth
From 2010 to 2023, the number of workers aged 55+ in Europe rose from approximately 24 million to nearly 40 million, with their employment rate rising by nearly 20 percentage points.
Macroeconomic Impactare an aesthetic resource
Economic Necessity & Policy Focus
Understanding Ageism in the Workplace
Longer lifespans and active ageing mean older individuals remain essential contributors.
The EU is transitioning into a "society of longevity"
But ageism—negative stereotypes, exclusion, and prejudice—persists, affecting self-image and opportunities
Read the article
Watch this video
An awesome title
Reframed beliefs
Improved labour market outcomes for healthy individuals aged 50+ could boost global GDP by about 0.4 percentage points annually through 2050
Fact: Europeans today live roughly 8–9 years longer on average than in 1960. This improvement isn't just about lifespan—it emphasizes the importance of healthy years alongside longevity
Quick tip!
Replace limiting statements like “I’m too old” with positive reframes like “My experience keeps me adaptable.
From 2010 to 2023, the number of workers aged 55+ in Europe rose from approximately 24 million to nearly 40 million, with their employment rate rising by nearly 20 percentage points.
EU Insight
In Belgium, older candidates receive 39% fewer callbacks compared to younger applicants; in France, the disparity rises to 72%. In 2023, 52% of Europeans cited age as the main factor disadvantaging job candidates during recruitment—a 5-point increase from 2019.
Active aging concept
The EU promotes active ageing, which focuses on enabling people to remain independent longer and contribute economically and socially. The goal is to ensure older adults work in healthy, productive conditions until legal retirement, based on mutual commitment between employers and workers.
Key engine of growth
Far from being marginal contributors, workers aged 50+ accounted for more than 100% of net employment growth in Europe over the past decade, becoming a driving economic force.
Course 1. Module 1. U 2.
Virginia Velkova
Created on September 1, 2025
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Transcript
Course 1. Module 1. Understanding Market Needs
Unit 2. Overcoming Ageism & Self-Limiting Beliefs
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
What Is Ageism
Ageism is the stereotyping or discrimination against individuals or groups based on age, affecting both younger and older populations—and it can be both overt and subtle.
+ info
Why verbal ageism matters?
It shows how language can unintentionally exclude older jobseekers.
Transformation tips!
Why verbal ageism matters
Aging Fast Amid Fewer Young Workers
The old-age dependency ratio is rapidly increasing across EU countries, meaning fewer -age people are supporting more retirees
Older Workers Power Growth
From 2010 to 2023, the number of workers aged 55+ in Europe rose from approximately 24 million to nearly 40 million, with their employment rate rising by nearly 20 percentage points.
Macroeconomic Impactare an aesthetic resource
Economic Necessity & Policy Focus
Understanding Ageism in the Workplace
Longer lifespans and active ageing mean older individuals remain essential contributors.
The EU is transitioning into a "society of longevity"
But ageism—negative stereotypes, exclusion, and prejudice—persists, affecting self-image and opportunities
Read the article
Watch this video
An awesome title
Reframed beliefs
Improved labour market outcomes for healthy individuals aged 50+ could boost global GDP by about 0.4 percentage points annually through 2050
Fact: Europeans today live roughly 8–9 years longer on average than in 1960. This improvement isn't just about lifespan—it emphasizes the importance of healthy years alongside longevity
Quick tip!
Replace limiting statements like “I’m too old” with positive reframes like “My experience keeps me adaptable.
From 2010 to 2023, the number of workers aged 55+ in Europe rose from approximately 24 million to nearly 40 million, with their employment rate rising by nearly 20 percentage points.
EU Insight
In Belgium, older candidates receive 39% fewer callbacks compared to younger applicants; in France, the disparity rises to 72%. In 2023, 52% of Europeans cited age as the main factor disadvantaging job candidates during recruitment—a 5-point increase from 2019.
Active aging concept
The EU promotes active ageing, which focuses on enabling people to remain independent longer and contribute economically and socially. The goal is to ensure older adults work in healthy, productive conditions until legal retirement, based on mutual commitment between employers and workers.
Key engine of growth
Far from being marginal contributors, workers aged 50+ accounted for more than 100% of net employment growth in Europe over the past decade, becoming a driving economic force.