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Successful Marketing Strategies

Megan Sheerin

Created on August 25, 2025

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Transcript

Successful Marketing

Strategies

Beyond the fundamentals

© 2025 Megan Sheerin Ltd

The fastest way to fail? Promise one thing and market something else.

© 2025 Megan Sheerin Ltd

Sidestep that pitfall! Uncover the marketing strategy that aligns with your vision and brand.

© 2025 Megan Sheerin Ltd

If your business is diversifying

Your brand idea must make you unforgettable in new categories and markets.What role does marketing play?

© 2025 Megan Sheerin Ltd

strategy

build brand buzz

© 2025 Megan Sheerin Ltd

example

Check out this cheeky campaign

© 2025 Megan Sheerin Ltd

Expanding beyond language learning into music and math, Duolingo turns heads with “sitcom-style” socials.

© 2025 Megan Sheerin Ltd

Image credits: Eventmarketer.com, Altterrain.com

Here's your marketing strategy...

Build Brand Buzz

Be memorable to new customers in new buying situations

© 2025 Megan Sheerin Ltd

When these are your business and brand strategies...

Share A Single Idea

Diversification

Keep brand cohesive across products and markets

Sell new products to new customers

© 2025 Megan Sheerin Ltd

...this is your marketing strategy

Diversification

Share A Single Idea

Build Brand Buzz

Keep brand cohesive across products and markets

Be memorable to new customers in new buying situations

Sell new products to new customers

© 2025 Megan Sheerin Ltd

Activity

What does this mean for you?

Go to your worksheet to find out!

© 2025 Megan Sheerin Ltd

Based on The Ansoff Matrix (Ansoff, 1957)