Put Your Brand Across Scotland’s Highlands and Islands
Highlands and Islands Airports welcome hundreds of thousands of passengers every year, connecting some of Scotland’s most remote and iconic locations to the rest of the UK and beyond. With prime advertising opportunities across multiple terminals, you can reach an engaged mix of residents and tourists exploring world-famous landscapes making your brand part of their journey from the very start.
Over
1,552,771
Passengers
Contact A Rep
Airport Advertising Works!
Sumburgh
Reach an alert consumer in a receptive and responsive mindset
Stornoway
Kirkwall
Tailored campaigns that drive sales and enquiries
Benbecula
Wick
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
80%
Audience Reach
80% of passengers take notice of advertising in the airport.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
2.5 hrs
Captive Audience
Each passenger spends an average of 2.5 hours in the airport.
Barra
Inverness
Tiree
Dundee
Islay
Newcastle
Campbeltown
Derry
Humberside
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
ABC1
Audience Demographic
82% of passengers are ABC1, compared with UK average of 53%.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
1 in 3
Responsive Mindset
1 in 3 passengers make a life changing decision whilst on holiday.
Liverpool
Norwich
Bristol
With over 20 years’ experience Outdo manages advertising solutions for 20 UK airports and showcases client’s products to a combined audience of over 28 million passengers.
Exeter
Bournemouth
Cornwall
Contact A Rep
HIAL Passenger Demographics
Audience Snapshot
UK Audience
Journey Type
Journey Purpose
50%+
14%
96%
30%
aged 25–54
(high-spending, decision-making age groups)
1 in 3
passengers make a life-changing decision while on holiday
86%
4%
70%
25%
of passengers spend £20+ at the airport
UK
Other
Domestic
International
Business
Leisure
Audience Insight:
Highlands and Islands Airports welcome almost 1.5 million passengers each year across 11 airports, playing a vital role in connecting local communities and visitors. With a strong leisure focus, passengers value the convenience and reliability of these routes, spending quality time in the terminal offering brands a rare chance to make a lasting impression.
Contact A Rep
Connecting Remote Scotland
Highlands and Islands Airports (HIAL) operate 11 regional airports across Scotland's Highlands, Northern Isles, and Western Isles, delivering vital air travel links to communities and tourists alike.
A few destinations that HIAL fly to
Nearly 1.5 million passengers .
Inverness named Best Airport in Europe (for airports under 2 million passengers) and “Most - Dedicated Staff in Europe” for the third year running.
11
Regional Airports
Contact A Rep
Why HIAL Airports?
Reach an affluent regional audience, ready to spend. Guaranteed fresh eyes everyday across all passenger segments, business and leisure.
Audience
A unique and captive environment achieving 100% share of voice, and standing out from traditional advertising channels. Giving repetition to frequent flyers and reaching new audiences of holiday travellers and business flyers.
Environment
Airport passengers are in a uniquely positive and open mindset freed from daily routines, excited to travel, and anticipating new experiences. This heightened emotional state makes them significantly more receptive to advertising, increasing the likelihood of engagement and likelihood to respond.
Mindset
Average airport dwell time is 146 minutes, allowing for longer and repeated ad impressions.
Dwell Time
Your adverts cannot be switched off, turned over or ignored.
Experience
Contact A Rep
Customer Journey
Arrive at Airport
Check In
Security
Departure Lounge
Arrivals
Passport Control
Baggage Reclaim
Onward Journey
Contact A Rep
Opportunities
Contact A Rep
Speak to Your Local Account Director
Gina Savage
Security
Security may be serious, but your brand can be the bright spot they remember on the way through.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why HIAL Airport?
Customer Journey
Opportunities
Contact
Passport Control
While they wait to be welcomed, welcome them to your brand.
Departure Lounge
The bags are checked-in, the mind is open - now is the moment to inspire impulse and indulge.
Onward Journey
Guide them from runway to real life - make your brand the signpost to what’s next.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why HIAL Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why HIAL Airport?
Customer Journey
Opportunities
Contact
Arrivals
First impressions matter - make your brand the first thing they see when they return home.
Arrive at Airport
Be the first brand they see when their journey begins - own the welcome moment.
Check In
Long queues, longer glances. Reach travellers while they wait with messages that make the minutes fly.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why HIAL Airport?
Customer Journey
Opportunities
Contact
Baggage Reclaim
Capture the attention of returning passengers when they have nothing else to do but wait, and engage with your ads. Make your advertising the first thing they see and the last thing they forget.
Highlands & Islands Airport Media Pack
Outdo
Created on August 19, 2025
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Transcript
Highlands & Islands
Airport Advertising
Get Started
Put Your Brand Across Scotland’s Highlands and Islands
Highlands and Islands Airports welcome hundreds of thousands of passengers every year, connecting some of Scotland’s most remote and iconic locations to the rest of the UK and beyond. With prime advertising opportunities across multiple terminals, you can reach an engaged mix of residents and tourists exploring world-famous landscapes making your brand part of their journey from the very start.
Over
1,552,771
Passengers
Contact A Rep
Airport Advertising Works!
Sumburgh
Stornoway
Kirkwall
Benbecula
Wick
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
80%
Audience Reach
80% of passengers take notice of advertising in the airport.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
2.5 hrs
Captive Audience
Each passenger spends an average of 2.5 hours in the airport.
Barra
Inverness
Tiree
Dundee
Islay
Newcastle
Campbeltown
Derry
Humberside
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
ABC1
Audience Demographic
82% of passengers are ABC1, compared with UK average of 53%.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
1 in 3
Responsive Mindset
1 in 3 passengers make a life changing decision whilst on holiday.
Liverpool
Norwich
Bristol
With over 20 years’ experience Outdo manages advertising solutions for 20 UK airports and showcases client’s products to a combined audience of over 28 million passengers.
Exeter
Bournemouth
Cornwall
Contact A Rep
HIAL Passenger Demographics
Audience Snapshot
UK Audience
Journey Type
Journey Purpose
50%+
14%
96%
30%
aged 25–54
(high-spending, decision-making age groups)
1 in 3
passengers make a life-changing decision while on holiday
86%
4%
70%
25%
of passengers spend £20+ at the airport
UK
Other
Domestic
International
Business
Leisure
Audience Insight:
Highlands and Islands Airports welcome almost 1.5 million passengers each year across 11 airports, playing a vital role in connecting local communities and visitors. With a strong leisure focus, passengers value the convenience and reliability of these routes, spending quality time in the terminal offering brands a rare chance to make a lasting impression.
Contact A Rep
Connecting Remote Scotland
Highlands and Islands Airports (HIAL) operate 11 regional airports across Scotland's Highlands, Northern Isles, and Western Isles, delivering vital air travel links to communities and tourists alike.
A few destinations that HIAL fly to
11
Regional Airports
Contact A Rep
Why HIAL Airports?
Reach an affluent regional audience, ready to spend. Guaranteed fresh eyes everyday across all passenger segments, business and leisure.
Audience
A unique and captive environment achieving 100% share of voice, and standing out from traditional advertising channels. Giving repetition to frequent flyers and reaching new audiences of holiday travellers and business flyers.
Environment
Airport passengers are in a uniquely positive and open mindset freed from daily routines, excited to travel, and anticipating new experiences. This heightened emotional state makes them significantly more receptive to advertising, increasing the likelihood of engagement and likelihood to respond.
Mindset
Average airport dwell time is 146 minutes, allowing for longer and repeated ad impressions.
Dwell Time
Your adverts cannot be switched off, turned over or ignored.
Experience
Contact A Rep
Customer Journey
Arrive at Airport
Check In
Security
Departure Lounge
Arrivals
Passport Control
Baggage Reclaim
Onward Journey
Contact A Rep
Opportunities
Contact A Rep
Speak to Your Local Account Director
Gina Savage
Security
Security may be serious, but your brand can be the bright spot they remember on the way through.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why HIAL Airport?
Customer Journey
Opportunities
Contact
Passport Control
While they wait to be welcomed, welcome them to your brand.
Departure Lounge
The bags are checked-in, the mind is open - now is the moment to inspire impulse and indulge.
Onward Journey
Guide them from runway to real life - make your brand the signpost to what’s next.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why HIAL Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why HIAL Airport?
Customer Journey
Opportunities
Contact
Arrivals
First impressions matter - make your brand the first thing they see when they return home.
Arrive at Airport
Be the first brand they see when their journey begins - own the welcome moment.
Check In
Long queues, longer glances. Reach travellers while they wait with messages that make the minutes fly.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why HIAL Airport?
Customer Journey
Opportunities
Contact
Baggage Reclaim
Capture the attention of returning passengers when they have nothing else to do but wait, and engage with your ads. Make your advertising the first thing they see and the last thing they forget.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why HIAL Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why HIAL Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why HIAL Airport?
Customer Journey
Opportunities
Contact
Gina Savage
Account Director
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why HIAL Airport?
Customer Journey
Opportunities
Contact