Humberside Airport welcomes over 145,000 passengers each year, connecting Lincolnshire, Yorkshire, and the Humber to destinations across the UK and Europe. Serving a mix of business travellers, offshore energy workers, and holidaymakers, it offers prime advertising opportunities throughout the terminal helping you engage a targeted, often high-value audience from the moment they arrive.
Over
145,000
Passengers
Contact A Rep
Airport Advertising Works!
Sumburgh
Reach an alert consumer in a receptive and responsive mindset
Stornoway
Kirkwall
Tailored campaigns that drive sales and enquiries
Benbecula
Wick
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
80%
Audience Reach
80% of passengers take notice of advertising in the airport.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
2.5 hrs
Captive Audience
Each passenger spends an average of 2.5 hours in the airport.
Barra
Inverness
Tiree
Dundee
Islay
Newcastle
Campbeltown
Derry
Humberside
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
ABC1
Audience Demographic
82% of passengers are ABC1, compared with UK average of 53%.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
1 in 3
Responsive Mindset
1 in 3 passengers make a life changing decision whilst on holiday.
Liverpool
Norwich
Bristol
With over 20 years’ experience Outdo manages advertising solutions for 20 UK airports and showcases client’s products to a combined audience of over 28 million passengers.
Exeter
Bournemouth
Cornwall
Contact A Rep
Humberside Passenger Demographics
Audience Snapshot
UK Audience
Journey Type
Journey Purpose
14%
11%
32%
50%+
aged 25–54
(high-spending, decision-making age groups)
1 in 3
passengers make a life-changing decision while on holiday
86%
89%
68%
25%
UK
Other
Domestic
International
Business
Leisure
of passengers spend £20+ at the airport
Demographic Passenger Profile - ABC1 82%
Audience Insight:
Humberside Airport attracts a high-value audience from the Humber, Lincolnshire, and Yorkshire, including offshore energy specialists and frequent leisure travellers. This engaged, travel-savvy group values convenience and is highly receptive to impactful in-terminal advertising.
AB
53%
22%
C1
29%
30%
C2
12%
21%
DE
7%
26%
Contact A Rep
Humberside
UK Average
Connecting the Humber & Beyond
Humberside Airport provides vital air links for Lincolnshire, Yorkshire, and the Humber region, serving both leisure and specialist travel needs. Its strategic location and strong transport connections make it an essential hub for the area.
A few destinations that Humberside fly to
Second-largest heliport serving North Sea offshore operations.
150,615 passengers in 2024, up 10% year-on-year.
Ranked quietest airport in the UK for stress-free travel.
Direct Routes
Contact A Rep
Why Humberside Airport?
Reach an affluent regional audience, ready to spend. Guaranteed fresh eyes everyday across all passenger segments, business and leisure.
Audience
A unique and captive environment achieving 100% share of voice, and standing out from traditional advertising channels. Giving repetition to frequent flyers and reaching new audiences of holiday travellers and business flyers.
Environment
Airport passengers are in a uniquely positive and open mindset freed from daily routines, excited to travel, and anticipating new experiences. This heightened emotional state makes them significantly more receptive to advertising, increasing the likelihood of engagement and likelihood to respond.
Mindset
Average airport dwell time is 146 minutes, allowing for longer and repeated ad impressions.
Dwell Time
Your adverts cannot be switched off, turned over or ignored.
Experience
Contact A Rep
Customer Journey
Arrive at Airport
Check In
Security
Departure Lounge
Arrivals
Passport Control
Baggage Reclaim
Onward Journey
Contact A Rep
Opportunities
Contact A Rep
Speak to Your Local Account Director
Andrea Barton-Lawrence
Security
Security may be serious, but your brand can be the bright spot they remember on the way through.
Passport Control
While they wait to be welcomed, welcome them to your brand.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Humberside Airport?
Customer Journey
Opportunities
Contact
Departure Lounge
The bags are checked-in, the mind is open - now is the moment to inspire impulse and indulge.
Onward Journey
Guide them from runway to real life - make your brand the signpost to what’s next.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Humberside Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Humberside Airport?
Customer Journey
Opportunities
Contact
Arrivals
First impressions matter - make your brand the first thing they see when they return home.
Arrive at Airport
Be the first brand they see when their journey begins - own the welcome moment.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Humberside Airport?
Customer Journey
Opportunities
Contact
Check In
Long queues, longer glances. Reach travellers while they wait with messages that make the minutes fly.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Humberside Airport?
Customer Journey
Opportunities
Contact
Baggage Reclaim
Capture the attention of returning passengers when they have nothing else to do but wait, and engage with your ads. Make your advertising the first thing they see and the last thing they forget.
Humberside Airport Media Pack
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Transcript
Humberside Airport
Advertising
Get Started
Put Your Brand at the Heart of the Humber Region
Humberside Airport welcomes over 145,000 passengers each year, connecting Lincolnshire, Yorkshire, and the Humber to destinations across the UK and Europe. Serving a mix of business travellers, offshore energy workers, and holidaymakers, it offers prime advertising opportunities throughout the terminal helping you engage a targeted, often high-value audience from the moment they arrive.
Over
145,000
Passengers
Contact A Rep
Airport Advertising Works!
Sumburgh
Stornoway
Kirkwall
Benbecula
Wick
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
80%
Audience Reach
80% of passengers take notice of advertising in the airport.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
2.5 hrs
Captive Audience
Each passenger spends an average of 2.5 hours in the airport.
Barra
Inverness
Tiree
Dundee
Islay
Newcastle
Campbeltown
Derry
Humberside
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
ABC1
Audience Demographic
82% of passengers are ABC1, compared with UK average of 53%.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
1 in 3
Responsive Mindset
1 in 3 passengers make a life changing decision whilst on holiday.
Liverpool
Norwich
Bristol
With over 20 years’ experience Outdo manages advertising solutions for 20 UK airports and showcases client’s products to a combined audience of over 28 million passengers.
Exeter
Bournemouth
Cornwall
Contact A Rep
Humberside Passenger Demographics
Audience Snapshot
UK Audience
Journey Type
Journey Purpose
14%
11%
32%
50%+
aged 25–54
(high-spending, decision-making age groups)
1 in 3
passengers make a life-changing decision while on holiday
86%
89%
68%
25%
UK
Other
Domestic
International
Business
Leisure
of passengers spend £20+ at the airport
Demographic Passenger Profile - ABC1 82%
Audience Insight:
Humberside Airport attracts a high-value audience from the Humber, Lincolnshire, and Yorkshire, including offshore energy specialists and frequent leisure travellers. This engaged, travel-savvy group values convenience and is highly receptive to impactful in-terminal advertising.
AB
53%
22%
C1
29%
30%
C2
12%
21%
DE
7%
26%
Contact A Rep
Humberside
UK Average
Connecting the Humber & Beyond
Humberside Airport provides vital air links for Lincolnshire, Yorkshire, and the Humber region, serving both leisure and specialist travel needs. Its strategic location and strong transport connections make it an essential hub for the area.
A few destinations that Humberside fly to
Direct Routes
Contact A Rep
Why Humberside Airport?
Reach an affluent regional audience, ready to spend. Guaranteed fresh eyes everyday across all passenger segments, business and leisure.
Audience
A unique and captive environment achieving 100% share of voice, and standing out from traditional advertising channels. Giving repetition to frequent flyers and reaching new audiences of holiday travellers and business flyers.
Environment
Airport passengers are in a uniquely positive and open mindset freed from daily routines, excited to travel, and anticipating new experiences. This heightened emotional state makes them significantly more receptive to advertising, increasing the likelihood of engagement and likelihood to respond.
Mindset
Average airport dwell time is 146 minutes, allowing for longer and repeated ad impressions.
Dwell Time
Your adverts cannot be switched off, turned over or ignored.
Experience
Contact A Rep
Customer Journey
Arrive at Airport
Check In
Security
Departure Lounge
Arrivals
Passport Control
Baggage Reclaim
Onward Journey
Contact A Rep
Opportunities
Contact A Rep
Speak to Your Local Account Director
Andrea Barton-Lawrence
Security
Security may be serious, but your brand can be the bright spot they remember on the way through.
Passport Control
While they wait to be welcomed, welcome them to your brand.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Humberside Airport?
Customer Journey
Opportunities
Contact
Departure Lounge
The bags are checked-in, the mind is open - now is the moment to inspire impulse and indulge.
Onward Journey
Guide them from runway to real life - make your brand the signpost to what’s next.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Humberside Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Humberside Airport?
Customer Journey
Opportunities
Contact
Arrivals
First impressions matter - make your brand the first thing they see when they return home.
Arrive at Airport
Be the first brand they see when their journey begins - own the welcome moment.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Humberside Airport?
Customer Journey
Opportunities
Contact
Check In
Long queues, longer glances. Reach travellers while they wait with messages that make the minutes fly.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Humberside Airport?
Customer Journey
Opportunities
Contact
Baggage Reclaim
Capture the attention of returning passengers when they have nothing else to do but wait, and engage with your ads. Make your advertising the first thing they see and the last thing they forget.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Humberside Airport?
Customer Journey
Opportunities
Contact
Andrea Barton-Lawrence
Account Director
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Humberside Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Humberside Airport?
Customer Journey
Opportunities
Contact