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Humberside Airport Media Pack

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Created on August 19, 2025

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Humberside Airport

Advertising

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Put Your Brand at the Heart of the Humber Region

Humberside Airport welcomes over 145,000 passengers each year, connecting Lincolnshire, Yorkshire, and the Humber to destinations across the UK and Europe. Serving a mix of business travellers, offshore energy workers, and holidaymakers, it offers prime advertising opportunities throughout the terminal helping you engage a targeted, often high-value audience from the moment they arrive.

Over

145,000

Passengers

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Airport Advertising Works!

Sumburgh

  • Reach an alert consumer in a receptive and responsive mindset

Stornoway

Kirkwall

  • Tailored campaigns that drive sales and enquiries

Benbecula

Wick

80%

Audience Reach

80% of passengers take notice of the advertising, passing through airports

80%

Audience Reach

80% of passengers take notice of advertising in the airport.

80%

Audience Reach

80% of passengers take notice of the advertising, passing through airports

2.5 hrs

Captive Audience

Each passenger spends an average of 2.5 hours in the airport.

Barra

Inverness

Tiree

Dundee

Islay

Newcastle

Campbeltown

Derry

Humberside

80%

Audience Reach

80% of passengers take notice of the advertising, passing through airports

ABC1

Audience Demographic

82% of passengers are ABC1, compared with UK average of 53%.

80%

Audience Reach

80% of passengers take notice of the advertising, passing through airports

1 in 3

Responsive Mindset

1 in 3 passengers make a life changing decision whilst on holiday.

Liverpool

Norwich

Bristol

With over 20 years’ experience Outdo manages advertising solutions for 20 UK airports and showcases client’s products to a combined audience of over 28 million passengers.

Exeter

Bournemouth

Cornwall

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Humberside Passenger Demographics

Audience Snapshot

UK Audience

Journey Type

Journey Purpose

14%

11%

32%

50%+

aged 25–54

(high-spending, decision-making age groups)

1 in 3

passengers make a life-changing decision while on holiday

86%

89%

68%

25%

UK

Other

Domestic

International

Business

Leisure

of passengers spend £20+ at the airport

Demographic Passenger Profile - ABC1 82%

Audience Insight:

Humberside Airport attracts a high-value audience from the Humber, Lincolnshire, and Yorkshire, including offshore energy specialists and frequent leisure travellers. This engaged, travel-savvy group values convenience and is highly receptive to impactful in-terminal advertising.

AB

53%

22%

C1

29%

30%

C2

12%

21%

DE

7%

26%

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Humberside

UK Average

Connecting the Humber & Beyond

Humberside Airport provides vital air links for Lincolnshire, Yorkshire, and the Humber region, serving both leisure and specialist travel needs. Its strategic location and strong transport connections make it an essential hub for the area.

A few destinations that Humberside fly to

  • Second-largest heliport serving North Sea offshore operations.
  • 150,615 passengers in 2024, up 10% year-on-year.
  • Ranked quietest airport in the UK for stress-free travel.

Direct Routes

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Why Humberside Airport?

Reach an affluent regional audience, ready to spend. Guaranteed fresh eyes everyday across all passenger segments, business and leisure.

Audience

A unique and captive environment achieving 100% share of voice, and standing out from traditional advertising channels. Giving repetition to frequent flyers and reaching new audiences of holiday travellers and business flyers.

Environment

Airport passengers are in a uniquely positive and open mindset freed from daily routines, excited to travel, and anticipating new experiences. This heightened emotional state makes them significantly more receptive to advertising, increasing the likelihood of engagement and likelihood to respond.

Mindset

Average airport dwell time is 146 minutes, allowing for longer and repeated ad impressions.

Dwell Time

Your adverts cannot be switched off, turned over or ignored.

Experience

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Customer Journey

Arrive at Airport

Check In

Security

Departure Lounge

Arrivals

Passport Control

Baggage Reclaim

Onward Journey

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Opportunities

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Speak to Your Local Account Director

Andrea Barton-Lawrence

Security
Security may be serious, but your brand can be the bright spot they remember on the way through.
Passport Control
While they wait to be welcomed, welcome them to your brand.

Home

Your Brand

Why Airport Advertising?

Passenger Demographics

Flight Locations

Why Humberside Airport?

Customer Journey

Opportunities

Contact

Departure Lounge
The bags are checked-in, the mind is open - now is the moment to inspire impulse and indulge.
Onward Journey
Guide them from runway to real life - make your brand the signpost to what’s next.

Home

Your Brand

Why Airport Advertising?

Passenger Demographics

Flight Locations

Why Humberside Airport?

Customer Journey

Opportunities

Contact

Home

Your Brand

Why Airport Advertising?

Passenger Demographics

Flight Locations

Why Humberside Airport?

Customer Journey

Opportunities

Contact

Arrivals
First impressions matter - make your brand the first thing they see when they return home.
Arrive at Airport
Be the first brand they see when their journey begins - own the welcome moment.

Home

Your Brand

Why Airport Advertising?

Passenger Demographics

Flight Locations

Why Humberside Airport?

Customer Journey

Opportunities

Contact

Check In
Long queues, longer glances. Reach travellers while they wait with messages that make the minutes fly.

Home

Your Brand

Why Airport Advertising?

Passenger Demographics

Flight Locations

Why Humberside Airport?

Customer Journey

Opportunities

Contact

Baggage Reclaim
Capture the attention of returning passengers when they have nothing else to do but wait, and engage with your ads. Make your advertising the first thing they see and the last thing they forget.

Home

Your Brand

Why Airport Advertising?

Passenger Demographics

Flight Locations

Why Humberside Airport?

Customer Journey

Opportunities

Contact

Andrea Barton-Lawrence

Account Director

Home

Your Brand

Why Airport Advertising?

Passenger Demographics

Flight Locations

Why Humberside Airport?

Customer Journey

Opportunities

Contact

Home

Your Brand

Why Airport Advertising?

Passenger Demographics

Flight Locations

Why Humberside Airport?

Customer Journey

Opportunities

Contact