Put Your Brand on the Map of Scotland’s Great Adventures
Inverness Airport is the gateway to the Highlands, welcoming over 857,000 passengers each year. From here, visitors set off to explore Loch Ness, the North Coast 500, whisky trails, and some of the most spectacular landscapes in the world. With high-impact advertising throughout the terminal, your brand can connect with an engaged, experience-hungry audience from the moment they arrive, becoming part of their Highland adventure from the very start.
Over
857,000
Passengers
Contact A Rep
Airport Advertising Works!
Sumburgh
Reach an alert consumer in a receptive and responsive mindset
Stornoway
Kirkwall
Tailored campaigns that drive sales and enquiries
Benbecula
Wick
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
80%
Audience Reach
80% of passengers take notice of advertising in the airport.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
2.5 hrs
Captive Audience
Each passenger spends an average of 2.5 hours in the airport.
Barra
Inverness
Tiree
Dundee
Islay
Newcastle
Campbeltown
Derry
Humberside
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
ABC1
Audience Demographic
82% of passengers are ABC1, compared with UK average of 53%.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
1 in 3
Responsive Mindset
1 in 3 passengers make a life changing decision whilst on holiday.
Liverpool
Norwich
Bristol
With over 20 years’ experience Outdo manages advertising solutions for 20 UK airports and showcases client’s products to a combined audience of over 28 million passengers.
Exeter
Bournemouth
Cornwall
Contact A Rep
Inverness Passenger Demographics
Audience Snapshot
UK Audience
Journey Type
Journey Purpose
50%+
14%
13%
30%
aged 25–54
(high-spending, decision-making age groups)
1 in 3
passengers make a life-changing decision while on holiday
86%
87%
70%
25%
of passengers spend £20+ at the airport
UK
Other
Domestic
International
Business
Leisure
Audience Insight:
Inverness Airport attracts a high-value mix of local residents and visitors drawn to the Highlands. Predominantly leisure-focused, with strong appeal to domestic and international tourists, passengers are relaxed, engaged, and highly receptive to brand messaging in-terminal.
Contact A Rep
Gateway to the Highlands
Inverness Airport connects the Highlands to destinations across the UK and Europe, supporting tourism, business, and community travel. Its modern facilities and strategic location make it a vital transport hub for the region.
A few destinations that Inverness fly to
Handles 900,000 passengers annually, making it the busiest airport in the Highlands and Islands Airports network.
Named Best Airport in Europe (under 2 million passengers) for five consecutive years by ACI Europe.
Winner of “Most Dedicated Staff in Europe” for three years running.
Located just 8 miles from Inverness city centre, with fast road and public transport links.
Offers direct flights to over 10 UK and European destinations, plus worldwide connections via hub airports.
10
Direct Routes
Contact A Rep
Why Inverness Airport?
Reach an affluent regional audience, ready to spend. Guaranteed fresh eyes everyday across all passenger segments, business and leisure.
Audience
A unique and captive environment achieving 100% share of voice, and standing out from traditional advertising channels. Giving repetition to frequent flyers and reaching new audiences of holiday travellers and business flyers.
Environment
Airport passengers are in a uniquely positive and open mindset—freed from daily routines, excited to travel, and anticipating new experiences. This heightened emotional state makes them significantly more receptive to advertising, increasing the likelihood of engagement and likelihood to respond.
Mindset
Average airport dwell time is 146 minutes, allowing for longer and repeated ad impressions.
Dwell Time
Your adverts cannot be switched off, turned over or ignored.
Experience
Contact A Rep
Customer Journey
Arrive at Airport
Check In
Security
Departure Lounge
Arrivals
Passport Control
Baggage Reclaim
Onward Journey
Contact A Rep
Opportunities
Contact A Rep
Speak to Your Local Account Director
Gina Savage
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Inverness Airport?
Customer Journey
Opportunities
Contact
Security
Security may be serious, but your brand can be the bright spot they remember on the way through.
Passport Control
While they wait to be welcomed, welcome them to your brand.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Inverness Airport?
Customer Journey
Opportunities
Contact
Departure Lounge
The bags are checked-in, the mind is open - now is the moment to inspire impulse and indulge.
Onward Journey
Guide them from runway to real life - make your brand the signpost to what’s next.
Arrivals
First impressions matter - make your brand the first thing they see when they return home.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Inverness Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Inverness Airport?
Customer Journey
Opportunities
Contact
Arrive at Airport
Be the first brand they see when their journey begins - own the welcome moment.
Check In
Long queues, longer glances. Reach travellers while they wait with messages that make the minutes fly.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Inverness Airport?
Customer Journey
Opportunities
Contact
Gina Savage
Account Director
Baggage Reclaim
Capture the attention of returning passengers when they have nothing else to do but wait, and engage with your ads. Make your advertising the first thing they see and the last thing they forget.
Inverness Airport Media Pack
Outdo
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Transcript
Inverness Airport
Advertising
Get Started
Put Your Brand on the Map of Scotland’s Great Adventures
Inverness Airport is the gateway to the Highlands, welcoming over 857,000 passengers each year. From here, visitors set off to explore Loch Ness, the North Coast 500, whisky trails, and some of the most spectacular landscapes in the world. With high-impact advertising throughout the terminal, your brand can connect with an engaged, experience-hungry audience from the moment they arrive, becoming part of their Highland adventure from the very start.
Over
857,000
Passengers
Contact A Rep
Airport Advertising Works!
Sumburgh
Stornoway
Kirkwall
Benbecula
Wick
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
80%
Audience Reach
80% of passengers take notice of advertising in the airport.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
2.5 hrs
Captive Audience
Each passenger spends an average of 2.5 hours in the airport.
Barra
Inverness
Tiree
Dundee
Islay
Newcastle
Campbeltown
Derry
Humberside
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
ABC1
Audience Demographic
82% of passengers are ABC1, compared with UK average of 53%.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
1 in 3
Responsive Mindset
1 in 3 passengers make a life changing decision whilst on holiday.
Liverpool
Norwich
Bristol
With over 20 years’ experience Outdo manages advertising solutions for 20 UK airports and showcases client’s products to a combined audience of over 28 million passengers.
Exeter
Bournemouth
Cornwall
Contact A Rep
Inverness Passenger Demographics
Audience Snapshot
UK Audience
Journey Type
Journey Purpose
50%+
14%
13%
30%
aged 25–54
(high-spending, decision-making age groups)
1 in 3
passengers make a life-changing decision while on holiday
86%
87%
70%
25%
of passengers spend £20+ at the airport
UK
Other
Domestic
International
Business
Leisure
Audience Insight:
Inverness Airport attracts a high-value mix of local residents and visitors drawn to the Highlands. Predominantly leisure-focused, with strong appeal to domestic and international tourists, passengers are relaxed, engaged, and highly receptive to brand messaging in-terminal.
Contact A Rep
Gateway to the Highlands
Inverness Airport connects the Highlands to destinations across the UK and Europe, supporting tourism, business, and community travel. Its modern facilities and strategic location make it a vital transport hub for the region.
A few destinations that Inverness fly to
10
Direct Routes
Contact A Rep
Why Inverness Airport?
Reach an affluent regional audience, ready to spend. Guaranteed fresh eyes everyday across all passenger segments, business and leisure.
Audience
A unique and captive environment achieving 100% share of voice, and standing out from traditional advertising channels. Giving repetition to frequent flyers and reaching new audiences of holiday travellers and business flyers.
Environment
Airport passengers are in a uniquely positive and open mindset—freed from daily routines, excited to travel, and anticipating new experiences. This heightened emotional state makes them significantly more receptive to advertising, increasing the likelihood of engagement and likelihood to respond.
Mindset
Average airport dwell time is 146 minutes, allowing for longer and repeated ad impressions.
Dwell Time
Your adverts cannot be switched off, turned over or ignored.
Experience
Contact A Rep
Customer Journey
Arrive at Airport
Check In
Security
Departure Lounge
Arrivals
Passport Control
Baggage Reclaim
Onward Journey
Contact A Rep
Opportunities
Contact A Rep
Speak to Your Local Account Director
Gina Savage
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Inverness Airport?
Customer Journey
Opportunities
Contact
Security
Security may be serious, but your brand can be the bright spot they remember on the way through.
Passport Control
While they wait to be welcomed, welcome them to your brand.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Inverness Airport?
Customer Journey
Opportunities
Contact
Departure Lounge
The bags are checked-in, the mind is open - now is the moment to inspire impulse and indulge.
Onward Journey
Guide them from runway to real life - make your brand the signpost to what’s next.
Arrivals
First impressions matter - make your brand the first thing they see when they return home.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Inverness Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Inverness Airport?
Customer Journey
Opportunities
Contact
Arrive at Airport
Be the first brand they see when their journey begins - own the welcome moment.
Check In
Long queues, longer glances. Reach travellers while they wait with messages that make the minutes fly.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Inverness Airport?
Customer Journey
Opportunities
Contact
Gina Savage
Account Director
Baggage Reclaim
Capture the attention of returning passengers when they have nothing else to do but wait, and engage with your ads. Make your advertising the first thing they see and the last thing they forget.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Inverness Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Inverness Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why Inverness Airport?
Customer Journey
Opportunities
Contact