City Of Derry
Airport Advertising
Get Started
Promote your business in the 'Gateway to the North West'
City of Derry Airport welcomes nearly 229,770 passengers each year - each one a potential customer. With continued growth in passenger numbers and ranked as one of the best airports in the UK based on passenger experience, every touchpoint in the terminal presents an opportunity for high-impact advertising that resonates with a highly receptive regional audience base.
Nearly
229,770
Passengers
Contact A Rep
Airport Advertising Works!
Sumburgh
- Reach an alert consumer in a receptive and responsive mindset
Stornoway
Kirkwall
- Tailored campaigns that drive sales and enquiries
Benbecula
Wick
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
80%
Audience Reach
80% of passengers take notice of advertising in the airport.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
2.5 hrs
Captive Audience
Each passenger spends an average of 2.5 hours in the airport.
Barra
Inverness
Tiree
Dundee
Islay
City of Derry
Newcastle
Campbeltown
Humberside
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
ABC1
Audience Demographic
82% of passengers are ABC1, compared with UK average of 53%.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
1 in 3
Responsive Mindset
1 in 3 passengers make a life changing decision whilst on holiday.
Liverpool
Norwich
Bristol
With over 20 years’ experience Outdo manages advertising solutions for 20 UK airports and showcases client’s products to a combined audience of over 28 million passengers.
Exeter
Bournemouth
Cornwall
Contact A Rep
City of Derry Passenger Demographics
Audience Snapshot
Audience
Journey Purpose
50%+
27%
13%
aged 25–54
(high-spending, decision-making age groups)
1 in 3
passengers make a life-changing decision while on holiday
73%
87%
25%
of passengers spend £20+ at the airport
UK
Business
Leisure
Other
Audience Insight:
City of Derry Airport’s passengers are affluent, influential, and highly receptive to advertising. Over half are aged 25–54 the prime high-spending, decision-making demographic while 82% earn between £50k and £80k+. The airport attracts a mix of business and leisure travellers, with many arriving from across the North West of Ireland and beyond.
Contact A Rep
The North West’s Gateway Airport
City of Derry Airport is the key international gateway for the North West of Ireland, connecting the region with major UK and European destinations. Handling over 407,000 passengers annually, it plays a vital role for both business and leisure travel, offering brands prime visibility in a trusted, high-dwell environment.
A few destinations that City of Derry fly to
- Gateway to the North West of Ireland and Donegal.
- Serves key destinations including London, Manchester, Birmingham, Glasgow, and Liverpool.
- Voted Northern Ireland’s Most Convenient Regional Airport by travellers.
- Fast, friendly, and efficient making every journey smoother.
- Connect from City of Derry to 100+ destinations via London Heathrow.
Direct Routes
Contact A Rep
Why City of Derry Airport?
Reach an affluent regional audience, ready to spend. Guaranteed fresh eyes everyday across all passenger segments, business and leisure.
Audience
A unique and captive environment achieving 100% share of voice, and standing out from traditional advertising channels. Giving repetition to frequent flyers and reaching new audiences of holiday travellers and business flyers.
Environment
Airport passengers are in a uniquely positive and open mindset freed from daily routines, excited to travel, and anticipating new experiences. This heightened emotional state makes them significantly more receptive to advertising, increasing the likelihood of engagement and likelihood to respond.
Mindset
Average airport dwell time is 146 minutes, allowing for longer and repeated ad impressions.
Dwell Time
Your adverts cannot be switched off, turned over or ignored.
Experience
Contact A Rep
Customer Journey
Arrive at Airport
Check In
Security
Departure Lounge
Arrivals
Passport Control
Baggage Reclaim
Onward Journey
Contact A Rep
Opportunities
Contact A Rep
Speak to Your Local Account Director
Carole Bennett
Carole Bennett
Account Director
Security
Security may be serious, but your brand can be the bright spot they remember on the way through.
Passport Control
While they wait to be welcomed, welcome them to your brand.
Departure Lounge
The bags are checked-in, the mind is open - now is the moment to inspire impulse and indulge.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Onward Journey
Guide them from runway to real life - make your brand the signpost to what’s next.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Arrivals
First impressions matter - make your brand the first thing they see when they return home.
Arrive at Airport
Be the first brand they see when their journey begins - own the welcome moment.
Check In
Long queues, longer glances. Reach travellers while they wait with messages that make the minutes fly.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Baggage Reclaim
Capture the attention of returning passengers when they have nothing else to do but wait, and engage with your ads. Make your advertising the first thing they see and the last thing they forget.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
City Of Derry Airport Media Pack
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Transcript
City Of Derry
Airport Advertising
Get Started
Promote your business in the 'Gateway to the North West'
City of Derry Airport welcomes nearly 229,770 passengers each year - each one a potential customer. With continued growth in passenger numbers and ranked as one of the best airports in the UK based on passenger experience, every touchpoint in the terminal presents an opportunity for high-impact advertising that resonates with a highly receptive regional audience base.
Nearly
229,770
Passengers
Contact A Rep
Airport Advertising Works!
Sumburgh
Stornoway
Kirkwall
Benbecula
Wick
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
80%
Audience Reach
80% of passengers take notice of advertising in the airport.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
2.5 hrs
Captive Audience
Each passenger spends an average of 2.5 hours in the airport.
Barra
Inverness
Tiree
Dundee
Islay
City of Derry
Newcastle
Campbeltown
Humberside
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
ABC1
Audience Demographic
82% of passengers are ABC1, compared with UK average of 53%.
80%
Audience Reach
80% of passengers take notice of the advertising, passing through airports
1 in 3
Responsive Mindset
1 in 3 passengers make a life changing decision whilst on holiday.
Liverpool
Norwich
Bristol
With over 20 years’ experience Outdo manages advertising solutions for 20 UK airports and showcases client’s products to a combined audience of over 28 million passengers.
Exeter
Bournemouth
Cornwall
Contact A Rep
City of Derry Passenger Demographics
Audience Snapshot
Audience
Journey Purpose
50%+
27%
13%
aged 25–54
(high-spending, decision-making age groups)
1 in 3
passengers make a life-changing decision while on holiday
73%
87%
25%
of passengers spend £20+ at the airport
UK
Business
Leisure
Other
Audience Insight:
City of Derry Airport’s passengers are affluent, influential, and highly receptive to advertising. Over half are aged 25–54 the prime high-spending, decision-making demographic while 82% earn between £50k and £80k+. The airport attracts a mix of business and leisure travellers, with many arriving from across the North West of Ireland and beyond.
Contact A Rep
The North West’s Gateway Airport
City of Derry Airport is the key international gateway for the North West of Ireland, connecting the region with major UK and European destinations. Handling over 407,000 passengers annually, it plays a vital role for both business and leisure travel, offering brands prime visibility in a trusted, high-dwell environment.
A few destinations that City of Derry fly to
Direct Routes
Contact A Rep
Why City of Derry Airport?
Reach an affluent regional audience, ready to spend. Guaranteed fresh eyes everyday across all passenger segments, business and leisure.
Audience
A unique and captive environment achieving 100% share of voice, and standing out from traditional advertising channels. Giving repetition to frequent flyers and reaching new audiences of holiday travellers and business flyers.
Environment
Airport passengers are in a uniquely positive and open mindset freed from daily routines, excited to travel, and anticipating new experiences. This heightened emotional state makes them significantly more receptive to advertising, increasing the likelihood of engagement and likelihood to respond.
Mindset
Average airport dwell time is 146 minutes, allowing for longer and repeated ad impressions.
Dwell Time
Your adverts cannot be switched off, turned over or ignored.
Experience
Contact A Rep
Customer Journey
Arrive at Airport
Check In
Security
Departure Lounge
Arrivals
Passport Control
Baggage Reclaim
Onward Journey
Contact A Rep
Opportunities
Contact A Rep
Speak to Your Local Account Director
Carole Bennett
Carole Bennett
Account Director
Security
Security may be serious, but your brand can be the bright spot they remember on the way through.
Passport Control
While they wait to be welcomed, welcome them to your brand.
Departure Lounge
The bags are checked-in, the mind is open - now is the moment to inspire impulse and indulge.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Onward Journey
Guide them from runway to real life - make your brand the signpost to what’s next.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Arrivals
First impressions matter - make your brand the first thing they see when they return home.
Arrive at Airport
Be the first brand they see when their journey begins - own the welcome moment.
Check In
Long queues, longer glances. Reach travellers while they wait with messages that make the minutes fly.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Baggage Reclaim
Capture the attention of returning passengers when they have nothing else to do but wait, and engage with your ads. Make your advertising the first thing they see and the last thing they forget.
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact
Home
Your Brand
Why Airport Advertising?
Passenger Demographics
Flight Locations
Why City Of Derry Airport?
Customer Journey
Opportunities
Contact