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BAOTY 2025 landing page prototype

AKD DCD

Created on August 7, 2025

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Transcript

Being seen - visibly autistic, visibly leading - might help others to realise that they could do the same. That is why I keep building, sharing, and delivering even on my toughest days.
I'm passionate about continous learning and actively seek opportunities to step outside of my comfort zone - preferably after my morning coffee.
I aim to create an inclusive environment where both new and experienced analysts can learn from one another.
Resilience, to me, is not just about enduring difficulty - it's about transforming it into opportunity.

Mark Cross is a cybersecurity-focused Business Analyst consultant at Envista Consulting.

Ali Jan Khan Laghari is a Lead Business Analyst at the Bank of England.

Claire Caulfield is a Lead BA at the British Library.

Nicola Pinkney is a Senior Business Analyst at Evri.

Ali Jan Khan Laghari

Nicola Pinkney

Mark Cross

Claire Caulfield

I strive not only to raise awareness of the value of business analysis, but to equip and inspire others to evolve with the profession.
Business analysis is far greater than requirements elicitation. It's about bringing people together, unlocking clarity, and turning chaos into sustainable change.
"I don't equate resilience with stoicism, true resilience requires vulnerability, adaptability, and the courage to risk being wrong.
I believe in the value of the BA role not just as a technical contributor, but as a steadying force in times of change.

Joris Schut is a Lead Business Analyst/Business Adviser at BearingPoint.

Yacine Meziane is a Senior Business Analyst at Royal London.

Anurita Ruscoe is a Lead Business Analyst at Allianz.

David Palzeaird is Principal Consultant at CBO Projects.

Judges' comments

Flipcard

Joris Schut

Yacine Meziane

Anurita Ruscoe

David Palzeaird

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Working across utility, pensions and voluntary sectors, Joris applies his considerable BA skills to help organisations translate complexity into clarity. He uses his passion for writing to share his unique insights on BA relevance in a data-driven world, in order to benefit the wider community.

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An authentic and inspiring thought leader, Mark is working at the cutting edge of Business Analysis. He is breaking boundaries and sharing his innovations with a global audience. He personifies commitment to the development of the profession through his volunteering work with IIBA and BCS. His personal ambition is to show that neurodiversity should be no barrier to success as a BA.

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A Lean Six Sigma specialist, Ali has transformed his organisation's approach to continuous improvement. As well as applying these skills to solving a legacy problem, he has built a structure to embed a continuous improvement culture across the business.

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Anurita is on a mission to take the BA skillset and re-purpose it to help women enter a career in tech and to support children with their mental well-being. She also uses her experience of working at senior levels to mentor others and help their career progression.

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David is a dedicated champion of business analysis with a personal mission to further the profession as a servant leader, both within his organisation and the Guernsey BA community. He has been instrumental in re-energising his professional body, to empower BAs to promote their work and develop their skills.

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As Lead BA, Claire is not only a custodian of the unique service the British Library delivers for society, through sharing its vast data resources from ancient manuscripts to underground music, she is also committed to supporting early career professionals.

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An energetic, inspiring force of nature! Nicola is brave and tenacious in finding routes through challenging people problems, such as low morale and loss of confidence. Nicola also represents and supports the wider BA community through her volunteering work with the IIBA and YBA.

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A steadying force in his BA role, Yacine stays calm and considered in stressful change situations, acting as the critical link between stakeholders to ensure his projects can achieve their goals. He always strives to put his learning into practice and looks for opportunities to share fresh perspectives on standard best practice tools and techniques.