Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Our
Theory of
Change
Creating a Wilder Somerset
Click to get started
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
What's a Theory of Change?
A Theory of Change is a comprehensive illustration of how and why a desired change is expected to happen in a particular context.
In other words, it's a way to bridge the gap between what we do, and how those things lead to achieving our goals, outcomes and desirable change. Like many other organisations, we are using this tried and tested approach to map out the “missing middle” between our strategic goals and our priority programmes of work.
In our case this is nature recovery in Somerset.
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Identifying the Challenges
OUTPUTS
OUTCOMES
INPUTS
Our primary goal – which Goals 2 and 3 exist to support – is to create more space for nature. Working backward from that, we've first identified the key direct threats we must focus on to achieve the greatest impact for nature in Somerset. The collective outcome of all of our work - and therefore our greatest opportunity to achieve that goal – must be to reduce those direct threats in those key areas.
To deliver those outcomes, we have then identified key work programme areas, or outputs we need to prioritise. Think of them as the levers or approaches that will enable us to scale up to the level we need to meet the challenges we face. We cannot do it alone.
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Our vision…
A Somerset-wide nature recovery network, creating more space for wildlife, benefitting everyone and playing its part to reverse biodiversity loss and tackle the climate crisis.
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Our Goals
More Space for Nature
A Movement for Nature
Telling Somerset’s Story
Nature is improving everywhere with restored natural processes, connected and protected through a Nature Recovery Network, with at least 30% of land and sea managed positively for nature (30 by 30). Currently only 10% of the county can be classified in good natural or semi-natural condition with species-rich natural habitats supporting abundant and diverse wildlife. Tripling the land managed for nature is a challenge but by working in partnership with our peers, partners, communities, farmers, landowners, and individuals we can positively influence how land is managed across the county, ensuring it is with nature in mind.
Everyone has the opportunity to experience nature, with at least 1 in 4 people taking action for nature’s recovery across Somerset.Awareness of the environment is higher now than it has been for several generations, but our collective behaviours don't match our concern or the scale of the challenge. We will inspire more people to turn awareness into nature positive behaviours and action - a critical mass that can tip the balance for nature's recovery. Value for nature comes from experiencing it, so connecting people to it and enabling them to share their experience with others is vital.
The story of nature’s recovery in Somerset is told through aninteractive State of Nature tool that monitors progress and informs action.We need to understand what is happening to wildlife over time in terms of biodiversity and abundance. In order to make clear decisions for nature's recovery on a local and national level, and maximise the effectiveness of our advocacy work, we need to be informed by best scientific data and evidence. We will monitor trends, fill the gaps in our species knowledge, and increase records held by teaming innovative data recording methods with a strong programme of public citizen science opportunities and training.
Our mission is to work for the changes needed for nature and people to thrive together.
Our goals support this mission and, in turn, our vision. Our Primary goal is to make space for nature in Somerset. Goals 2 and 3 are what we refer to as 'enabling' goals. Achieving these goals contributes directly to our ability to deliver Goal 1.
A Movement for Nature
More Spacefor Nature
Telling Somerset’s Story
Flip the cards to learn more about our Goals.
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
How does a Theory of Change work in practice?
So our Theory of Change has helped us; identify the biggest threats to us achieving our goals, identify the work we need to prioritise, and clarify the resources and the way we need to transform our organisation to deliver our Wilder Somerset 2030 strategy.
Click for more
By following this logical process, it is then much easier for us to effectively measure our performance and the impact of the work we do.
Visit Our Impact section to learn more about impact measures we use to assess our Outcomes.
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Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
How does a Theory of Change work in practice?
So our Theory of Change has helped us; identify the biggest threats to us achieving our goals, identify the work we need to prioritise, and clarify the resources and the way we need to transform our organisation to deliver our Wilder Somerset 2030 strategy.
OUTCOMES
INPUTS
OUTPUTS
By following this logical process, it is then much easier for us to effectively measure our performance and the impact of the work we do.
Inputs include things such as staff and volunteers, funding, data, governance, communications, learning and development and maximising our land assets.
Outputs are our deliverables; our activities, our work programmes and the things we produce, which can then be measured and evaluated through Key Performance Indicators.
Outcomes are the changes we expect to see as a result of our work.
Visit Our Impact section to learn more about impact measures we use to assess our Outcomes.
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Reduction in Direct Threats
Tier 1
Tier 2
Click on the tabs to explore each category
Reduction in Direct Threats
Tier 1
Tier 2
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Transformational Needs
Inputs include things such as staff and volunteers, funding, data, governance, communications, learning and development and maximising our land assets.
Explore Inputs by selecting items from the list.
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Work Programme Areas
Delivering impact at scale
To deliver the outcomes we need to have the impact we need, we have identified key work programme areas, or outputs we need to prioritise. Think of them as the levers or approaches that will enable us to scale up our activity to the level we need to meet the challenges we face.
We use KEY PERFORMANCE INDICATORS (KPIs) to assess our Outcomes, Impact and attainment of Goals. Click here to go to the KPIs section.
Explore Outputs by selecting items from the list.
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Medium and Long Term Impacts
Reduction in Direct Threats
Tier 1
Reducing the threats to nature in Somerset
Tier 2
We've identified the key direct threats we need to focus on in order to achieve the greatest impact for nature in Somerset. Our outcomes are the reduction of those direct threats we achieve through our work - in other words, the changes we expect to see in the areas where our greatest opportunity to achieve our primary goal lie.
We use KEY PERFORMANCE INDICATORS (KPIs) to assess our Outcomes, Impact and attainment of Goals. Click here to go to the KPIs section.
Explore the Direct Threats nature faces in Somerset by selecting from the list.
You can read more about how we measure our Impacts to reduce our Direct Threats here
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Information
Further Information You can contact us at: enquiries@somersetwildlife.org somersetwildlife.org
Photography
Homepage Wirestock Creators/Shutterstock Introduction pages Landscape illustration: Design Pilots The Levels: Guy Edwardes/2020VISION Ladybird: Nick Edge/Shutterstock Goals Quantocks looking north: Mike Charles/Shutterstock Volunteers: SOL STOCK LTD Dormouse: slowmotiongli/Shutterstock Inputs Inclusive, diverse learning culture Green waste: SOL STOCK LTD Pruning: Jon Hawkins/Surrey Hills Photography Among ferns: Jon Hawkins/Surrey Hills Photography Income step change All photos: Paul Harris/2020VISION Being a bold authentic voice Tree work: Fergus Coyle Garden Organic: Gavin Dickson Pruning orchard: Fergus Coyle Leading & influencing change Paul Harris/2020VISION
Outputs Collaboration & Partnership Bee illustrations: Maksym Drozd/iStock Advocacy and Policy Matthew Roberts Supporter Development Rest break: SOL STOCK LTD Volunteers: Paul Harris/2020VISION Familly by river: Guy Edwardes/2020VISION Boys in grass: Ross Hoddinott/2020VISION Supporting Communities Men kick sampling: Ross Hoddinott/2020VISION Children kick sampling: Ross Hoddinott/2020VISION Volunteers: Jon Hawkins/Surrey Hills Photography Reed beds: Ross Hoddinott/2020VISION Land Management & Advice Jon Hawkins/Surrey Hills Photography Data & Evidence Surveying: Tom Marshall Dormouse: Tom Marshall Bat box: Amy Lewis Bat wing: Amy Lewis
Outcomes Over Exploitation of Natural Resources Peat extraction: Jon Hawkins/Surrey Hills Photography Bridge: cparrphotos/Shutterstock Fox: Andrew Chisholm/Shutterstock Land Management jgolby/Shutterstock Urbanisation Lee Myers Pollution George Stoyle Climate Change Bet Reid/Shutterstock Invasive Species Grey squirrel: Gillian Day Images Himalayan Balsam: Vaughn Matthews American mink: Tom Hibbert Impact Measures Introduction: Philip Precey 1: Ross Hoddinott/2020VISION 2: George Clerk 3: Matthew Roberts 4: Guy Edwardes/2020VISION 5: fongbeerredhot/Shutterstock 6: Wirestock Creators/Shutterstock 7: PatP66/Shutterstock
Notes and Acknowledgements Interactive Microsite by: Design Pilots / designpilots.co.uk Any other notes or acknowledgements.
information
SWT iTOC C23 04/25
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Measuring Our Impact
By following the Theory of Change process to clearly define our priorities and the work programmes needed to achieve our goals, we are, in turn, able to monitor our progress and impact more effectively - and demonstrate how our interventions bring about positive change – and our progress against our goals.
Explore the eight key ways we measure our impact on nature.
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Our key impact measures
Nature improvingeverywhere
Marine & Coasts
Access to Nature
Building Support
Income
State ofNature
Actions for Nature
Land Owned & Managed
Select one of the icons or follow the arrow
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Impact Measure 1
Nature improvingeverywhere
nature
improving
everywhere,
What impact is
SWT having on
and how are you
measuring this?
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Nature improving everywhere
Actions for Nature
Land Owned & Managed
State ofnature
Access to Nature
Impact Measure 1
Income
Nature improving everywhere
Somerset Wildlife Trust advises and influences others on policy, planning and decision making to restore natural processes, connect habitats, and protect nature through a nature recovery network
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Impact Measure 2
Land Owned & Managed
30 by 30 target?
What contribution is SWT making to the
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Nature improving everywhere
Land Owned & Managed
Actions for Nature
State ofnature
Access to Nature
Impact Measure 2
Income
30 by 30 targets
Somerset Wildlife Trust’s contribution, through land we own and influence, to the national and international target of 30% of land protected and positively managed for nature for at least 20 years
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Impact Measure 3
Marine & Coasts
marine, intertidal and coastal habitats?
How and where are SWT working in the
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Land Owned & Managed
Nature improving everywhere
Actions for Nature
State ofnature
Access to Nature
Impact Measure 3
Income
Marine & Coasts
Somerset Wildlife Trust’s contribution to the national and international target of 30% of sea protected and positively managed for nature for at least 20 years
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Impact Measure 4
Actions for Nature
social tipping point
How is SWT
creating a
for action for nature?
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Land Owned & Managed
Nature improving everywhere
Impact Measure 4
Actions for Nature
State ofnature
Access to Nature
Income
Actions for Nature
Somerset Wildlife Trust enabling people to take visible, meaningful action for nature in order to reach a social tipping point, a movement of people in Somerset driving positive change
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Impact Measure 5
Access to nature
access to nature
How is SWT
contributing to
everyone having
to increase our connection and
valuing the natural world?
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Land Owned & Managed
Nature improving everywhere
Actions for Nature
Access to Nature
Impact Measure 5
State ofnature
Income
Access to nature
Somerset Wildlife Trust creates accessible opportunities for a range of diverse audiences and supports partners to help more people engage with and value nature across Somerset
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Impact Measure 6
Buildingsupport
build support for nature’s recovery
Who are SWT
working with to
across Somerset?
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Land Owned & Managed
Nature improving everywhere
Building support
Actions for Nature
Impact Measure 6
State ofnature
Access to Nature
Income
Building support for nature’s recovery
Somerset Wildlife Trust is working with others to build support for nature’s recovery across Somerset through advocacy and influencing change across sectors
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Impact Measure 7
Income
amount of money
How is SWT
increasing the
it needs to meet its strategic goal?
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Nature improving everywhere
Actions for Nature
Land Owned & Managed
State ofnature
Access to Nature
Impact Measure 7
Income
Income
Somerset Wildlife Trust is growing its financial capacity to achieve a Wilder Somerset through a model that sustains core operations and enables strategic growth
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Impact Measure 8
State of nature
state of nature
How does SWT know what the
is in Somerset?
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Nature improving everywhere
Actions for Nature
Land Owned & Managed
Access to Nature
State ofnature
Impact Measure 7
Income
State of nature
Somerset Wildlife Trust gathers, collates, analyses, and reports data to understand nature’s changes and guide recovery efforts and monitor our collective progress
Return
Finished Exploring?
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Building support
Nature improving everywhere
Social tipping point
Access to nature
30x30 targets
State ofnature
Funding
Menumaster
Income step change
We will diversify our income streams, including through innovation such as green finance, to ensure our core delivery model is funded through our unrestricted income. We will use project funding for time limited or innovative work. We will expand our commercial activities, identifying new opportunities and always setting high standards for environmental integrity and due diligence.
We will engage with more supporters who share our values & goals, from corporates to individuals.
Urbanisation
This direct threat is defined globally as people moving from rural areas to urban areas to access infrastructure, employment and socialising. It’s expected that by 2050 86% of the developed world will live in urban areas.
• Towns and villages are growing to meet housing demand mostly coming from inward migration, people moving to Somerset from elsewhere in the UK (16,930 people moved to Somerset from elsewhere in the UK between 2015 and 2020 with an additional 4,230 people coming to Somerset due to international migration – (SOURCE Somerset Trends) • Infrastructure projects are approved in Somerset in part to provide skilled employment, such as HPC and Agratas, which will result in thousands of people moving to the county.
At the
same time our towns and cities are growing to accommodate
more people (urban growth) building on remaining green
spaces or spreading out our urban areas removing green
buffers between towns and villages (urban sprawl).
Somerset is a predominantly rural county (48% of the
population live in rural areas – 2011 census) relying on
market towns for employment and services but urbanisation
is occurring in the following ways:
Over Exploitation of Natural Resources
This
term applies to natural resources such as water, wood,
fish and animals, medicinal plants, geological resources,
peat and other biological materials used for compost or
burning. Over exploitation can lead to resource and habitat
loss, fragmentation, destruction and extinction of species,
reducing habitat connectivity and quality, and causing
ecosystem failure. In Somerset this can be seen through: • Peat extraction destroying lowland peatland • Overfishing of rivers and the Severn Estuary • Aggregate extraction • Wildlife crimes, shooting and hunting
This direct threat is defined as the unsustainable removal of and poor management of natural resources from our ecosystems such as wood, to the point where they can either not be replenished at all, or at a speed that sufficiently matches the scale of their removal to meet demand.
Pollution
In Somerset this can be seen through: • Intensive food production using chemical fertilisers
and pesticides polluting soil and water ways, and being
a key cause of the high Phosphate load in the Somerset
Levels and Moors causing all SSSIs to be in unfavourable
condition • Diffuse pollution from our towns and roads ending up in
our soils and waterways • Water company storm overflow sewage releases and leaks • Poor plumbing in older houses with sewage and washing
pollutants entering watercourses • Microplastics from our clothes entering our rivers and the Severn Estuary • Air pollution from traffic, chimneys, energy production
This direct threat is defined as the introduction of harmful materials into the environment causing adverse effects to habitats and species that can result in the loss of species and/or habitats, and disease.
Advocacy & Policy
We need to be activists and, using the best available data and evidence, boldly stand up for nature with local and national politicians, businesses, planners and all key decision makers. Our voice needs to be heard and we need well evidenced, solutions-focused policies to inform and advance our goals for nature. The collective voice of our members and supporters must also be heard. We’ve over 23,000 members and over a million people supporting The Wildlife Trusts nationally (more than any political party). We must use this voice to bring about change.
More space for nature needs to be front and centre of the national and local agenda.
Being a bold, authentic voice
We are not afraid to say we are part of nature and what nature needs to thrive. We invest in science, monitoring and research to be evidence-led in our delivery, advocacy & policy. We hold ourselves & others to account through the Somerset State of Nature. We use our knowledge, expertise & evidence to inform decision making in Somerset that impacts on the environment. We hold ourselves to the highest standards of governance, transparency & accountability.
We are bold & confident speaking out for nature, backed by our members & supporters, with a strong brand & clear communications approach.
Land Management & Advice
We share our learning, knowledge and expertise with others through our land advisory services, both funded and commercial. We look for opportunities to work with and support other land owners to achieve their goals whilst restoring nature on the land they manage.
We manage land to protect the special, the vulnerable and to demonstrate new approaches to nature’s recovery that others can learn from.
Habitat Fragmentation, Loss and Quality
In Somerset this can be seen through (SOURCE Somerset State of Nature) • Land use change with increased land areas used for arable crops and urbanisation
(housing, transport, major infrastructure including energy generation, education,
health and social care facilities) • Intensive farming practices with high inputs resulting in nutrient rich soils, pollution
and silt in waterways, poor soil management, hedge flailing and draining of peat
Human activity has reduced the quality, condition and amount of habitat available for nature and wildlife to thrive. Causes are broad, from inappropriate development and changes in agricultural policy to pollution. We need healthy, resilient ecosystems and habitats that are bigger, better and more joined up.
• Peat extraction on the Somerset Levels degrading precious peatland • Sewage discharge and storm overflow issues, farming practices and diffuse pollution causing poor water quality especially on the Somerset Levels with a phosphate load three times higher than expected – causing eutrophication • Disease; with ash die back causing loss and fragmentation of woodland • Invasive species • Climate change affecting habitat quality
This is the main threat to healthy functioning ecosystems in Somerset with many other threats contributing. By focusing on and reducing this threat, it will result in more space for nature, leading to connected, healthy, climate resilient ecosystems with thriving habitats and self-sustaining populations of native species, reducing the need for human intervention and management.
Supporting Communities
We need to support a diverse range of communities, groups and individuals across the whole county and enable them to take meaningful action for nature. We acknowledge and understand the differing levels of nature connection and awareness and strive to provide accessible and relevant opportunities for all. We want people to be motivated to take positive action for nature by building confidence, capability and capacity. We will work with and through communities at each stage
of the engagement funnel to ensure a sustainable approach and create opportunities for peer to peer support where we are able.
There are many people across the county who have the passion and energy to drive positive change for nature in their local area, school, business, land, or workplace.
Climate Change
This direct threat is defined as human activity that causes the release of greenhouse gases that build up in the atmosphere thereby causing global temperature increases and adverse effects on weather patterns (increased flooding, higher temperatures, warmer winters, extreme weather events).
This impacts the natural environment directly as
some species are dying out, while others have to move due
to changes in temperature, weather patterns, sea and river
levels. Climate change also exacerbates other direct threats
such as reducing land availability, water resources,
or enabling quicker spread of invasive species.
In Somerset this can be seen through: • Increased winter flooding on the Somerset Levels and
along river corridors, with water occupying land for longer
• Increased drought in the summer on the Levels • Increased coastal flooding, coastal incursions and loss of land to the sea • Adders becoming scarcer, affected by changes and moving to adapt • Increased dormouse decline due to fluctuating temperatures and increased winter rainfall • Increased risk of disease spreading faster in warmer climate.
Land management
There are a number of key factors causing global biodiversity loss, but they are chiefly attributed to the destruction of habitats, including land use change, climate change and over exploitation (IPBES, 2019).
Land is finite resouce, therefore the way we choose to use and manage it is of principle concern. Intensive food production and biofuels, along with more land in use for housing, infrastructure, roads and energy production means that nature is being irreversibly squeezed out and fragmented. In Somerset this can be seen through: • Maize growing for animal feed and anaerobic digesters
• 74% of Somerset is farmed with an increased focus on ‘food security’, intensification and extension of farming practices • Farming the Somerset Levels all year round by removing
water, which damages the lowland peatland habitat • Hinkley Point C • Agratas at Gravity • Widening of A roads • Housing developments • Solar farms
Thank you
for exploring our
Theory of Change
Information & Acknowledgements
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Support Us
Collaboration & Partnership
We cannot do everything everywhere and neither should we try.
We develop, support and commit to partnerships to achieve shared goals, which allow us to play to our strengths and focus on our efforts where we can have the greatest impact. Where an organisation is already delivering, we support, signpost and cheerlead. We look to broaden our partnerships beyond our usual, working with new organisations, individuals and communities to achieve more together.
Invasive species
This direct threat is defined as species occurring in an
ecosystem they don’t historically belong to, where they
out-compete other species for resources such as sunlight
and water, causing other species to die out and disrupting
a natural ecosystem.
These invasive species can carry diseases that infect other species in an ecosystem. In Somerset this can be seen through: • Himalayan balsam • Japanese knotweed • Mink • Historically grey squirrels
Thank you
for exploring our
Theory of Change
Information & Acknowledgements
Get Involved
Support Us
Data & Evidence
Where evidence is not available, we partner with scientists and academics to research and develop the evidence needed to make the right decisions for nature's recovery and maximise the effectiveness of our advocacy work. We monitor our activities, from land management to people engagement, and adapt our approach according to what is most successful. We report regularly on our progress and hold ourselves accountable.
We use the best available evidence to inform our policies and approach, focusing our efforts where we can achieve the greatest impact.
Inclusive, diverse learning culture
We are relevant to and inclusive of all communities, we listen and learn from them and understand their needs and aim to speak with an authentic, credible voice.
We invest in our people, staff and volunteers, ensuring we have the skills and experience needed to achieve our goals and create opportunities for people to develop their careers and achieve their goals.
Leading and influencing change
We manage existing and acquire new land to protect the precious and vulnerable species until the wider landscape improves and demonstrate how nature can recover sharing our learning with others. We test and trial innovative new approaches to land management including financing, to support other landowners. Our visitor strategy recognises the important role our land plays in connecting people with nature balanced with protecting vulnerable species and habitats. We invest in digital technologies to improve our efficiency, effectiveness and connect with people.
Our direct contribution is only part of the solution to tackling the ecological and climate emergencies, to truly be effective we must support, influence and inspire others to take positive action and lead by example in our delivery including our own environmental impact.
Supporter Development
These include those donating their money and their time – our members, major donors, patrons and our volunteers. We strive to provide all of our supporters with a range of different ways they can connect to nature, support us and be closer to our organisation and the work we do. The more supporters we have, the more we can achieve.
Many wonderful people and organisations support us in our work across Somerset and take action for nature.
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Transcript
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Our
Theory of
Change
Creating a Wilder Somerset
Click to get started
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
What's a Theory of Change?
A Theory of Change is a comprehensive illustration of how and why a desired change is expected to happen in a particular context.
In other words, it's a way to bridge the gap between what we do, and how those things lead to achieving our goals, outcomes and desirable change. Like many other organisations, we are using this tried and tested approach to map out the “missing middle” between our strategic goals and our priority programmes of work.
In our case this is nature recovery in Somerset.
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Identifying the Challenges
OUTPUTS
OUTCOMES
INPUTS
Our primary goal – which Goals 2 and 3 exist to support – is to create more space for nature. Working backward from that, we've first identified the key direct threats we must focus on to achieve the greatest impact for nature in Somerset. The collective outcome of all of our work - and therefore our greatest opportunity to achieve that goal – must be to reduce those direct threats in those key areas.
To deliver those outcomes, we have then identified key work programme areas, or outputs we need to prioritise. Think of them as the levers or approaches that will enable us to scale up to the level we need to meet the challenges we face. We cannot do it alone.
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Our vision…
A Somerset-wide nature recovery network, creating more space for wildlife, benefitting everyone and playing its part to reverse biodiversity loss and tackle the climate crisis.
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Our Goals
More Space for Nature
A Movement for Nature
Telling Somerset’s Story
Nature is improving everywhere with restored natural processes, connected and protected through a Nature Recovery Network, with at least 30% of land and sea managed positively for nature (30 by 30). Currently only 10% of the county can be classified in good natural or semi-natural condition with species-rich natural habitats supporting abundant and diverse wildlife. Tripling the land managed for nature is a challenge but by working in partnership with our peers, partners, communities, farmers, landowners, and individuals we can positively influence how land is managed across the county, ensuring it is with nature in mind.
Everyone has the opportunity to experience nature, with at least 1 in 4 people taking action for nature’s recovery across Somerset.Awareness of the environment is higher now than it has been for several generations, but our collective behaviours don't match our concern or the scale of the challenge. We will inspire more people to turn awareness into nature positive behaviours and action - a critical mass that can tip the balance for nature's recovery. Value for nature comes from experiencing it, so connecting people to it and enabling them to share their experience with others is vital.
The story of nature’s recovery in Somerset is told through aninteractive State of Nature tool that monitors progress and informs action.We need to understand what is happening to wildlife over time in terms of biodiversity and abundance. In order to make clear decisions for nature's recovery on a local and national level, and maximise the effectiveness of our advocacy work, we need to be informed by best scientific data and evidence. We will monitor trends, fill the gaps in our species knowledge, and increase records held by teaming innovative data recording methods with a strong programme of public citizen science opportunities and training.
Our mission is to work for the changes needed for nature and people to thrive together.
Our goals support this mission and, in turn, our vision. Our Primary goal is to make space for nature in Somerset. Goals 2 and 3 are what we refer to as 'enabling' goals. Achieving these goals contributes directly to our ability to deliver Goal 1.
A Movement for Nature
More Spacefor Nature
Telling Somerset’s Story
Flip the cards to learn more about our Goals.
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
How does a Theory of Change work in practice?
So our Theory of Change has helped us; identify the biggest threats to us achieving our goals, identify the work we need to prioritise, and clarify the resources and the way we need to transform our organisation to deliver our Wilder Somerset 2030 strategy.
Click for more
By following this logical process, it is then much easier for us to effectively measure our performance and the impact of the work we do.
Visit Our Impact section to learn more about impact measures we use to assess our Outcomes.
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00:02
00:00
00:00
00:00
00:02
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
How does a Theory of Change work in practice?
So our Theory of Change has helped us; identify the biggest threats to us achieving our goals, identify the work we need to prioritise, and clarify the resources and the way we need to transform our organisation to deliver our Wilder Somerset 2030 strategy.
OUTCOMES
INPUTS
OUTPUTS
By following this logical process, it is then much easier for us to effectively measure our performance and the impact of the work we do.
Inputs include things such as staff and volunteers, funding, data, governance, communications, learning and development and maximising our land assets.
Outputs are our deliverables; our activities, our work programmes and the things we produce, which can then be measured and evaluated through Key Performance Indicators.
Outcomes are the changes we expect to see as a result of our work.
Visit Our Impact section to learn more about impact measures we use to assess our Outcomes.
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Reduction in Direct Threats
Tier 1
Tier 2
Click on the tabs to explore each category
Reduction in Direct Threats
Tier 1
Tier 2
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Transformational Needs
Inputs include things such as staff and volunteers, funding, data, governance, communications, learning and development and maximising our land assets.
Explore Inputs by selecting items from the list.
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Work Programme Areas
Delivering impact at scale
To deliver the outcomes we need to have the impact we need, we have identified key work programme areas, or outputs we need to prioritise. Think of them as the levers or approaches that will enable us to scale up our activity to the level we need to meet the challenges we face.
We use KEY PERFORMANCE INDICATORS (KPIs) to assess our Outcomes, Impact and attainment of Goals. Click here to go to the KPIs section.
Explore Outputs by selecting items from the list.
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Medium and Long Term Impacts
Reduction in Direct Threats
Tier 1
Reducing the threats to nature in Somerset
Tier 2
We've identified the key direct threats we need to focus on in order to achieve the greatest impact for nature in Somerset. Our outcomes are the reduction of those direct threats we achieve through our work - in other words, the changes we expect to see in the areas where our greatest opportunity to achieve our primary goal lie.
We use KEY PERFORMANCE INDICATORS (KPIs) to assess our Outcomes, Impact and attainment of Goals. Click here to go to the KPIs section.
Explore the Direct Threats nature faces in Somerset by selecting from the list.
You can read more about how we measure our Impacts to reduce our Direct Threats here
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Information
Further Information You can contact us at: enquiries@somersetwildlife.org somersetwildlife.org
Photography
Homepage Wirestock Creators/Shutterstock Introduction pages Landscape illustration: Design Pilots The Levels: Guy Edwardes/2020VISION Ladybird: Nick Edge/Shutterstock Goals Quantocks looking north: Mike Charles/Shutterstock Volunteers: SOL STOCK LTD Dormouse: slowmotiongli/Shutterstock Inputs Inclusive, diverse learning culture Green waste: SOL STOCK LTD Pruning: Jon Hawkins/Surrey Hills Photography Among ferns: Jon Hawkins/Surrey Hills Photography Income step change All photos: Paul Harris/2020VISION Being a bold authentic voice Tree work: Fergus Coyle Garden Organic: Gavin Dickson Pruning orchard: Fergus Coyle Leading & influencing change Paul Harris/2020VISION
Outputs Collaboration & Partnership Bee illustrations: Maksym Drozd/iStock Advocacy and Policy Matthew Roberts Supporter Development Rest break: SOL STOCK LTD Volunteers: Paul Harris/2020VISION Familly by river: Guy Edwardes/2020VISION Boys in grass: Ross Hoddinott/2020VISION Supporting Communities Men kick sampling: Ross Hoddinott/2020VISION Children kick sampling: Ross Hoddinott/2020VISION Volunteers: Jon Hawkins/Surrey Hills Photography Reed beds: Ross Hoddinott/2020VISION Land Management & Advice Jon Hawkins/Surrey Hills Photography Data & Evidence Surveying: Tom Marshall Dormouse: Tom Marshall Bat box: Amy Lewis Bat wing: Amy Lewis
Outcomes Over Exploitation of Natural Resources Peat extraction: Jon Hawkins/Surrey Hills Photography Bridge: cparrphotos/Shutterstock Fox: Andrew Chisholm/Shutterstock Land Management jgolby/Shutterstock Urbanisation Lee Myers Pollution George Stoyle Climate Change Bet Reid/Shutterstock Invasive Species Grey squirrel: Gillian Day Images Himalayan Balsam: Vaughn Matthews American mink: Tom Hibbert Impact Measures Introduction: Philip Precey 1: Ross Hoddinott/2020VISION 2: George Clerk 3: Matthew Roberts 4: Guy Edwardes/2020VISION 5: fongbeerredhot/Shutterstock 6: Wirestock Creators/Shutterstock 7: PatP66/Shutterstock
Notes and Acknowledgements Interactive Microsite by: Design Pilots / designpilots.co.uk Any other notes or acknowledgements.
information
SWT iTOC C23 04/25
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Measuring Our Impact
By following the Theory of Change process to clearly define our priorities and the work programmes needed to achieve our goals, we are, in turn, able to monitor our progress and impact more effectively - and demonstrate how our interventions bring about positive change – and our progress against our goals.
Explore the eight key ways we measure our impact on nature.
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Our key impact measures
Nature improvingeverywhere
Marine & Coasts
Access to Nature
Building Support
Income
State ofNature
Actions for Nature
Land Owned & Managed
Select one of the icons or follow the arrow
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Impact Measure 1
Nature improvingeverywhere
nature improving everywhere,
What impact is SWT having on
and how are you measuring this?
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Nature improving everywhere
Actions for Nature
Land Owned & Managed
State ofnature
Access to Nature
Impact Measure 1
Income
Nature improving everywhere
Somerset Wildlife Trust advises and influences others on policy, planning and decision making to restore natural processes, connect habitats, and protect nature through a nature recovery network
Our Impact
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Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Impact Measure 2
Land Owned & Managed
30 by 30 target?
What contribution is SWT making to the
Our Impact
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Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Nature improving everywhere
Land Owned & Managed
Actions for Nature
State ofnature
Access to Nature
Impact Measure 2
Income
30 by 30 targets
Somerset Wildlife Trust’s contribution, through land we own and influence, to the national and international target of 30% of land protected and positively managed for nature for at least 20 years
Our Impact
Our Goals
Our Theory of Change
Our Impact
Our Goals
Our Theory of Change
Impact Measure 3
Marine & Coasts
marine, intertidal and coastal habitats?
How and where are SWT working in the
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Land Owned & Managed
Nature improving everywhere
Actions for Nature
State ofnature
Access to Nature
Impact Measure 3
Income
Marine & Coasts
Somerset Wildlife Trust’s contribution to the national and international target of 30% of sea protected and positively managed for nature for at least 20 years
Our Impact
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Our Theory of Change
Our Impact
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Our Theory of Change
Impact Measure 4
Actions for Nature
social tipping point
How is SWT creating a
for action for nature?
Our Impact
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Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Land Owned & Managed
Nature improving everywhere
Impact Measure 4
Actions for Nature
State ofnature
Access to Nature
Income
Actions for Nature
Somerset Wildlife Trust enabling people to take visible, meaningful action for nature in order to reach a social tipping point, a movement of people in Somerset driving positive change
Our Impact
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Our Theory of Change
Our Impact
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Impact Measure 5
Access to nature
access to nature
How is SWT contributing to everyone having
to increase our connection and valuing the natural world?
Our Impact
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Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Land Owned & Managed
Nature improving everywhere
Actions for Nature
Access to Nature
Impact Measure 5
State ofnature
Income
Access to nature
Somerset Wildlife Trust creates accessible opportunities for a range of diverse audiences and supports partners to help more people engage with and value nature across Somerset
Our Impact
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Our Theory of Change
Our Impact
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Our Theory of Change
Impact Measure 6
Buildingsupport
build support for nature’s recovery
Who are SWT working with to
across Somerset?
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Land Owned & Managed
Nature improving everywhere
Building support
Actions for Nature
Impact Measure 6
State ofnature
Access to Nature
Income
Building support for nature’s recovery
Somerset Wildlife Trust is working with others to build support for nature’s recovery across Somerset through advocacy and influencing change across sectors
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Our Impact
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Our Theory of Change
Impact Measure 7
Income
amount of money
How is SWT increasing the
it needs to meet its strategic goal?
Our Impact
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Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Nature improving everywhere
Actions for Nature
Land Owned & Managed
State ofnature
Access to Nature
Impact Measure 7
Income
Income
Somerset Wildlife Trust is growing its financial capacity to achieve a Wilder Somerset through a model that sustains core operations and enables strategic growth
Our Impact
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Our Theory of Change
Our Impact
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Our Theory of Change
Impact Measure 8
State of nature
state of nature
How does SWT know what the
is in Somerset?
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Marine & Coasts
Building support
Nature improving everywhere
Actions for Nature
Land Owned & Managed
Access to Nature
State ofnature
Impact Measure 7
Income
State of nature
Somerset Wildlife Trust gathers, collates, analyses, and reports data to understand nature’s changes and guide recovery efforts and monitor our collective progress
Return
Finished Exploring?
Our Impact
Our Goals
Our Theory of Change
Our Goals
Our Theory of Change
Our Impact
Building support
Nature improving everywhere
Social tipping point
Access to nature
30x30 targets
State ofnature
Funding
Menumaster
Income step change
We will diversify our income streams, including through innovation such as green finance, to ensure our core delivery model is funded through our unrestricted income. We will use project funding for time limited or innovative work. We will expand our commercial activities, identifying new opportunities and always setting high standards for environmental integrity and due diligence.
We will engage with more supporters who share our values & goals, from corporates to individuals.
Urbanisation
This direct threat is defined globally as people moving from rural areas to urban areas to access infrastructure, employment and socialising. It’s expected that by 2050 86% of the developed world will live in urban areas.
• Towns and villages are growing to meet housing demand mostly coming from inward migration, people moving to Somerset from elsewhere in the UK (16,930 people moved to Somerset from elsewhere in the UK between 2015 and 2020 with an additional 4,230 people coming to Somerset due to international migration – (SOURCE Somerset Trends) • Infrastructure projects are approved in Somerset in part to provide skilled employment, such as HPC and Agratas, which will result in thousands of people moving to the county.
At the same time our towns and cities are growing to accommodate more people (urban growth) building on remaining green spaces or spreading out our urban areas removing green buffers between towns and villages (urban sprawl). Somerset is a predominantly rural county (48% of the population live in rural areas – 2011 census) relying on market towns for employment and services but urbanisation is occurring in the following ways:
Over Exploitation of Natural Resources
This term applies to natural resources such as water, wood, fish and animals, medicinal plants, geological resources, peat and other biological materials used for compost or burning. Over exploitation can lead to resource and habitat loss, fragmentation, destruction and extinction of species, reducing habitat connectivity and quality, and causing ecosystem failure. In Somerset this can be seen through: • Peat extraction destroying lowland peatland • Overfishing of rivers and the Severn Estuary • Aggregate extraction • Wildlife crimes, shooting and hunting
This direct threat is defined as the unsustainable removal of and poor management of natural resources from our ecosystems such as wood, to the point where they can either not be replenished at all, or at a speed that sufficiently matches the scale of their removal to meet demand.
Pollution
In Somerset this can be seen through: • Intensive food production using chemical fertilisers and pesticides polluting soil and water ways, and being a key cause of the high Phosphate load in the Somerset Levels and Moors causing all SSSIs to be in unfavourable condition • Diffuse pollution from our towns and roads ending up in our soils and waterways • Water company storm overflow sewage releases and leaks • Poor plumbing in older houses with sewage and washing pollutants entering watercourses • Microplastics from our clothes entering our rivers and the Severn Estuary • Air pollution from traffic, chimneys, energy production
This direct threat is defined as the introduction of harmful materials into the environment causing adverse effects to habitats and species that can result in the loss of species and/or habitats, and disease.
Advocacy & Policy
We need to be activists and, using the best available data and evidence, boldly stand up for nature with local and national politicians, businesses, planners and all key decision makers. Our voice needs to be heard and we need well evidenced, solutions-focused policies to inform and advance our goals for nature. The collective voice of our members and supporters must also be heard. We’ve over 23,000 members and over a million people supporting The Wildlife Trusts nationally (more than any political party). We must use this voice to bring about change.
More space for nature needs to be front and centre of the national and local agenda.
Being a bold, authentic voice
We are not afraid to say we are part of nature and what nature needs to thrive. We invest in science, monitoring and research to be evidence-led in our delivery, advocacy & policy. We hold ourselves & others to account through the Somerset State of Nature. We use our knowledge, expertise & evidence to inform decision making in Somerset that impacts on the environment. We hold ourselves to the highest standards of governance, transparency & accountability.
We are bold & confident speaking out for nature, backed by our members & supporters, with a strong brand & clear communications approach.
Land Management & Advice
We share our learning, knowledge and expertise with others through our land advisory services, both funded and commercial. We look for opportunities to work with and support other land owners to achieve their goals whilst restoring nature on the land they manage.
We manage land to protect the special, the vulnerable and to demonstrate new approaches to nature’s recovery that others can learn from.
Habitat Fragmentation, Loss and Quality
In Somerset this can be seen through (SOURCE Somerset State of Nature) • Land use change with increased land areas used for arable crops and urbanisation (housing, transport, major infrastructure including energy generation, education, health and social care facilities) • Intensive farming practices with high inputs resulting in nutrient rich soils, pollution and silt in waterways, poor soil management, hedge flailing and draining of peat
Human activity has reduced the quality, condition and amount of habitat available for nature and wildlife to thrive. Causes are broad, from inappropriate development and changes in agricultural policy to pollution. We need healthy, resilient ecosystems and habitats that are bigger, better and more joined up.
• Peat extraction on the Somerset Levels degrading precious peatland • Sewage discharge and storm overflow issues, farming practices and diffuse pollution causing poor water quality especially on the Somerset Levels with a phosphate load three times higher than expected – causing eutrophication • Disease; with ash die back causing loss and fragmentation of woodland • Invasive species • Climate change affecting habitat quality
This is the main threat to healthy functioning ecosystems in Somerset with many other threats contributing. By focusing on and reducing this threat, it will result in more space for nature, leading to connected, healthy, climate resilient ecosystems with thriving habitats and self-sustaining populations of native species, reducing the need for human intervention and management.
Supporting Communities
We need to support a diverse range of communities, groups and individuals across the whole county and enable them to take meaningful action for nature. We acknowledge and understand the differing levels of nature connection and awareness and strive to provide accessible and relevant opportunities for all. We want people to be motivated to take positive action for nature by building confidence, capability and capacity. We will work with and through communities at each stage of the engagement funnel to ensure a sustainable approach and create opportunities for peer to peer support where we are able.
There are many people across the county who have the passion and energy to drive positive change for nature in their local area, school, business, land, or workplace.
Climate Change
This direct threat is defined as human activity that causes the release of greenhouse gases that build up in the atmosphere thereby causing global temperature increases and adverse effects on weather patterns (increased flooding, higher temperatures, warmer winters, extreme weather events).
This impacts the natural environment directly as some species are dying out, while others have to move due to changes in temperature, weather patterns, sea and river levels. Climate change also exacerbates other direct threats such as reducing land availability, water resources, or enabling quicker spread of invasive species. In Somerset this can be seen through: • Increased winter flooding on the Somerset Levels and along river corridors, with water occupying land for longer
• Increased drought in the summer on the Levels • Increased coastal flooding, coastal incursions and loss of land to the sea • Adders becoming scarcer, affected by changes and moving to adapt • Increased dormouse decline due to fluctuating temperatures and increased winter rainfall • Increased risk of disease spreading faster in warmer climate.
Land management
There are a number of key factors causing global biodiversity loss, but they are chiefly attributed to the destruction of habitats, including land use change, climate change and over exploitation (IPBES, 2019).
Land is finite resouce, therefore the way we choose to use and manage it is of principle concern. Intensive food production and biofuels, along with more land in use for housing, infrastructure, roads and energy production means that nature is being irreversibly squeezed out and fragmented. In Somerset this can be seen through: • Maize growing for animal feed and anaerobic digesters
• 74% of Somerset is farmed with an increased focus on ‘food security’, intensification and extension of farming practices • Farming the Somerset Levels all year round by removing water, which damages the lowland peatland habitat • Hinkley Point C • Agratas at Gravity • Widening of A roads • Housing developments • Solar farms
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Collaboration & Partnership
We cannot do everything everywhere and neither should we try.
We develop, support and commit to partnerships to achieve shared goals, which allow us to play to our strengths and focus on our efforts where we can have the greatest impact. Where an organisation is already delivering, we support, signpost and cheerlead. We look to broaden our partnerships beyond our usual, working with new organisations, individuals and communities to achieve more together.
Invasive species
This direct threat is defined as species occurring in an ecosystem they don’t historically belong to, where they out-compete other species for resources such as sunlight and water, causing other species to die out and disrupting a natural ecosystem.
These invasive species can carry diseases that infect other species in an ecosystem. In Somerset this can be seen through: • Himalayan balsam • Japanese knotweed • Mink • Historically grey squirrels
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Data & Evidence
Where evidence is not available, we partner with scientists and academics to research and develop the evidence needed to make the right decisions for nature's recovery and maximise the effectiveness of our advocacy work. We monitor our activities, from land management to people engagement, and adapt our approach according to what is most successful. We report regularly on our progress and hold ourselves accountable.
We use the best available evidence to inform our policies and approach, focusing our efforts where we can achieve the greatest impact.
Inclusive, diverse learning culture
We are relevant to and inclusive of all communities, we listen and learn from them and understand their needs and aim to speak with an authentic, credible voice.
We invest in our people, staff and volunteers, ensuring we have the skills and experience needed to achieve our goals and create opportunities for people to develop their careers and achieve their goals.
Leading and influencing change
We manage existing and acquire new land to protect the precious and vulnerable species until the wider landscape improves and demonstrate how nature can recover sharing our learning with others. We test and trial innovative new approaches to land management including financing, to support other landowners. Our visitor strategy recognises the important role our land plays in connecting people with nature balanced with protecting vulnerable species and habitats. We invest in digital technologies to improve our efficiency, effectiveness and connect with people.
Our direct contribution is only part of the solution to tackling the ecological and climate emergencies, to truly be effective we must support, influence and inspire others to take positive action and lead by example in our delivery including our own environmental impact.
Supporter Development
These include those donating their money and their time – our members, major donors, patrons and our volunteers. We strive to provide all of our supporters with a range of different ways they can connect to nature, support us and be closer to our organisation and the work we do. The more supporters we have, the more we can achieve.
Many wonderful people and organisations support us in our work across Somerset and take action for nature.