HOW WE DOUBLED (PAID) USER GROWTH

2025

MASTER USER ACQUISITION

HOW WE DOUBLED (PAID) USER GROWTH

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In <3 months

A complete roadmap that allowed us to lower CAC by 52%, make our marketing work, and secure a seed stage investment

THE ROADMAP

B2C Mobile app

User Acquisition

Secured investment

START

Andrej Persolja

<- Click to connect, mention you come from the roadmap

WeFixBoring.com

FROM A STRUGGLING MOBILE APP TO A FUNDED STARTUP

SUMMARY

KOBI is a mobile app that helps dyslexic children learn to read. Learn how they went from a struggling app to a funded startup by clicking on the summary tab.

Despite the success on the local market, we couldn't built traction in the US. Learn about the struggles of funding the startup.

CHALLENGE

HOW THIS PLAYBOOK WORKS

The playbook consists of mini plays. Mini plays solve specific business challenges. Run all the mini plays to replicate the successes of the company that the playbook was run on.

TO THE PLAYS

Play #2: Important client interview techniques

Play #1: Targeting the right audience

Check out all the results from the playbook.

MORE

THE ROADMAP

BACK

This playbook resulted in 52% lower cost of user acquisition (CAC), 236% increase in revenue, and a secured investment.

Play #3: Getting the ads to work on mobile

Play #4: Lead magnets to get users 10x cheaper

Play #5: Positioning framework for high growth startups

2025

WANT A PLAYBOOK FOR YOUR COMPANY?

Go to https://wefixboring.com and apply for an audit.

If I see that I can help your business grow, I'll prepare a playbook like this. For FREE.

WHY FREE?

Because I am confident that you'll see the upside of executing the playbook and you'll hire me to own that execution. If not, you get a free Playbook.

ANDREJ PERSOLJA

Andrej Persolja

<- Click to connect, mention you come from a playbook

WeFixBoring.com

TIE IT ALL TOGETHER

Results in numbers

DOUBLING USER GROWTH

CAC Before

User growth

Revenue growth

$5.53

Through the 5 plays you are about to see, we managed to:

CAC After

+ 201 %

+ 236%

$3.29

Lowered CAC by giving what customers want and effectively targetting them.

Improved conversion rates by improving product positioning

Finally figured out what matters in our business, leading to alignment.

Want to discuss your project?

Resulting in 52% lower CAC, 236% revenue growth, effectively doubling all our numbers in less than 3 months. 6 months later, the company secured an investment.

Let's chat over a virtual coffee

HOW IT WORKS

THE PLAYBOOK + MINI PLAYS

This document is a collection of the MAIN PLAYBOOK - a strategy that unlocked a huge win for the team. That main playbook consists of several MINI PLAYS that we executed to make the strategy work. You can repeat the entire strategy or use the mini plays to solve specific challenges.

TO THE PLAYS

Targeting the right audience

The first challenge we were in front of was understanding which user segments were responding to our product and how much were they willing to pay for it. Here is how we solved that,

PainpointNot understanding user segment sizes and willingness to pay. Leads to Ads not working, conversions not happening. Solution Understand who is responding to ads.

I want a custom playbook

MESSAGE TESTING (with ads)

When we knew what the users wanted we tested their needs with Google ads.

Created Google display ads with A/B/C/D/E message tests.

Measured CTR% on the ad side and registrations from campaings in the app.

Weekly turned poor performing ads off and iterated on the ones that worked.

Lowered CAC by 18% to registered user, but conversion weren’t drastically improving

I want a custom playbook

POSITIONING FRAMEWORK

Tie it all together with a framework for high growth startups. Align the team around your ICP, your unique value and build an unfair advantage over your competition. Click on the image for the framwork.

Wondering how a workshop for your team would look like?

Book a Call

get users 10x cheaper

CAC is typically the main limiting factor for how well your mobile app is doing. Lower CAC and your business model works better, you make more money. Here is how we did that...

PainpointHigh cost of users acqusition (CAC) Leads to... Loss of margin / slows down growth Solution Catchy lead magents that people WANT to download

I want a custom playbook

get users 10x cheaper

CAC is typically the main limiting factor for how well your mobile app is doing. Lower CAC and your business model works better, you make more money. Here is how we did that...

PainpointHigh cost of users acqusition (CAC) Leads to... Loss of margin / slows down growth Solution Catchy lead magents that people WANT to download

I want a custom playbook

get users 10x cheaper

CAC is typically the main limiting factor for how well your mobile app is doing. Lower CAC and your business model works better, you make more money. Here is how we did that...

PainpointHigh cost of users acqusition (CAC) Leads to... Loss of margin / slows down growth Solution Catchy lead magents that people WANT to download

I want a custom playbook

FROM A STRUGGLING APP

KOBI is a mobile app that helps dyslexic children learn to read. Despite having an amazing product, the team was struggling to monetize it in the US. After 2 years of trying every marketing hack available to them, they were ready to give up...

TO A FUNDED STARTUP

We repositioned KOBI to give the users the right expectations when entering the app from the ads. The user acquisition costs crashed by 52%, the conversion rates went up. The team doubled the amount of paid users & increased revenue by 236%. This got the investor attention and later led to a seed-stage investment. This playbook will give you the exact plays we ran to get results.

Want your own playbook?

Apply for an audit. During the audit, I search for growth gaps and come up with a playbook that will get you the results you are looking for. The audit is free, but not all can get in.

To the audit

THE CHALLENGE

NEEDED TO PROVE TRACTION TO GET FUNDED

This playbook was run @ KOBI - a mobile app that helps dyslexic children learn to read. The app was launched successfully on a local market, validating the product, but was unable to secure an investment due to lack of traction and predictabiltiy.

Getting rejected by VCs?

Take the investment readiness test. It will give you a score of your readiness to attract investors and tell you where to focus next.

To get the investors interested, we needed to:

• Acquire users at a lower price
• Improve conversions / sales numbers
• Align the team as we didn’t always agree on how to grow or what to develop next, which made the day-to-day a living hell.

Get the scorecard

IMPORTANT INTERVIEW TECHNIQUES

5 - 10 interviews typically solve most of your business problems. But the challenge we had was we couldn't even get users to calls.

PainpointCouldn't get people to interviews Leads to Not understanding the audience. Solution Gave users what they wanted in return for a chat.

Get a custom playbook

IMPORTANT INTERVIEW TECHNIQUES

5 - 10 interviews typically solve most of your business problems. But the challenge we had was we couldn't even get users to calls.

PainpointCouldn't get people to interviews Leads to Not understanding the audience. Solution Gave users what they wanted in return for a chat.

Get a custom playbook

POSITIONING FRAMEWORK

Tie it all together with a framework for high growth startups. Align the team around your ICP, your unique value and build an unfair advantage over your competition. Click on the image for the framwork.

Wondering how a workshop for your team would look like?

Book a Call

Targeting the right audience

The first challenge we were in front of was understanding which user segments were responding to our product and how much were they willing to pay for it. Here is how we solved that,

PainpointNot understanding user segment sizes and willingness to pay. Leads to Ads not working, conversions not happening. Solution Understand who is responding to ads.

I want a custom playbook

POSITIONING FRAMEWORK

Tie it all together with a framework for high growth startups. Align the team around your ICP, your unique value and build an unfair advantage over your competition. Click on the image for the framwork.

Wondering how a workshop for your team would look like?

Book a Call

MESSAGE TESTING (with ads)

When we knew what the users wanted we tested their needs with Google ads.

Created Google display ads with A/B/C/D/E message tests.

Measured CTR% on the ad side and registrations from campaings in the app.

Weekly turned poor performing ads off and iterated on the ones that worked.

Lowered CAC by 18% to registered user, but conversion weren’t drastically improving

I want a custom playbook

get users 10x cheaper

CAC is typically the main limiting factor for how well your mobile app is doing. Lower CAC and your business model works better, you make more money. Here is how we did that...

PainpointHigh cost of users acqusition (CAC) Leads to... Loss of margin / slows down growth Solution Catchy lead magents that people WANT to download

I want a custom playbook

TIE IT ALL TOGETHER

Results in numbers

DOUBLING USER GROWTH

CAC Before

User growth

Revenue growth

$5.53

Through the 5 plays you are about to see, we managed to:

CAC After

+ 201 %

+ 236%

$3.29

Lowered CAC by giving what customers want and effectively targetting them.

Improved conversion rates by improving product positioning

Finally figured out what matters in our business, leading to alignment.

Want to discuss your project?

Resulting in 52% lower CAC, 236% revenue growth, effectively doubling all our numbers in less than 3 months. 6 months later, the company secured an investment.

Let's chat over a virtual coffee

MESSAGE TESTING (with ads)

When we knew what the users wanted we tested their needs with Google ads.

Created Google display ads with A/B/C/D/E message tests.

Measured CTR% on the ad side and registrations from campaings in the app.

Weekly turned poor performing ads off and iterated on the ones that worked.

Lowered CAC by 18% to registered user, but conversion weren’t drastically improving

I want a custom playbook

Targeting the right audience

The first challenge we were in front of was understanding which user segments were responding to our product and how much were they willing to pay for it. Here is how we solved that,

PainpointNot understanding user segment sizes and willingness to pay. Leads to Ads not working, conversions not happening. Solution Understand who is responding to ads.

I want a custom playbook

IMPORTANT INTERVIEW TECHNIQUES

5 - 10 interviews typically solve most of your business problems. But the challenge we had was we couldn't even get users to calls.

PainpointCouldn't get people to interviews Leads to Not understanding the audience. Solution Gave users what they wanted in return for a chat.

Get a custom playbook

POSITIONING FRAMEWORK

Tie it all together with a framework for high growth startups. Align the team around your ICP, your unique value and build an unfair advantage over your competition. Click on the image for the framwork.

Wondering how a workshop for your team would look like?

Book a Call

TIE IT ALL TOGETHER

Results in numbers

DOUBLING USER GROWTH

CAC Before

User growth

Revenue growth

$5.53

Through the 5 plays you are about to see, we managed to:

CAC After

+ 201 %

+ 236%

$3.29

Lowered CAC by giving what customers want and effectively targetting them.

Improved conversion rates by improving product positioning

Finally figured out what matters in our business, leading to alignment.

Want to discuss your project?

Resulting in 52% lower CAC, 236% revenue growth, effectively doubling all our numbers in less than 3 months. 6 months later, the company secured an investment.

Let's chat over a virtual coffee

TIE IT ALL TOGETHER

Results in numbers

DOUBLING USER GROWTH

CAC Before

User growth

Revenue growth

$5.53

Through the 5 plays you are about to see, we managed to:

CAC After

+ 201 %

+ 236%

$3.29

Lowered CAC by giving what customers want and effectively targetting them.

Improved conversion rates by improving product positioning

Finally figured out what matters in our business, leading to alignment.

Want to discuss your project?

Resulting in 52% lower CAC, 236% revenue growth, effectively doubling all our numbers in less than 3 months. 6 months later, the company secured an investment.

Let's chat over a virtual coffee

Targeting the right audience

The first challenge we were in front of was understanding which user segments were responding to our product and how much were they willing to pay for it. Here is how we solved that,

PainpointNot understanding user segment sizes and willingness to pay. Leads to Ads not working, conversions not happening. Solution Understand who is responding to ads.

I want a custom playbook

IMPORTANT INTERVIEW TECHNIQUES

5 - 10 interviews typically solve most of your business problems. But the challenge we had was we couldn't even get users to calls.

PainpointCouldn't get people to interviews Leads to Not understanding the audience. Solution Gave users what they wanted in return for a chat.

Get a custom playbook

MESSAGE TESTING (with ads)

When we knew what the users wanted we tested their needs with Google ads.

Created Google display ads with A/B/C/D/E message tests.

Measured CTR% on the ad side and registrations from campaings in the app.

Weekly turned poor performing ads off and iterated on the ones that worked.

Lowered CAC by 18% to registered user, but conversion weren’t drastically improving

I want a custom playbook