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Mayer's 12 Multimedia Principles Checklist

Designing with Love

Created on July 15, 2025

Use this interactive checklist to learn more about Mayer's 12 Multimedia Principles so you can create the most engaging designs.

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Transcript

Mayer's 12 Multimedia Principles checklist

Principle #3

Principle #2

Principle #1

Redundancy Principle

Signaling Prinicple

Coherence Principle

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Principle #6

Principle #5

Principle #4

Segmenting Principle

Temporal Contiguity Principle

Spatial Contiguity Principle

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Mayer's 12 Multimedia Principles checklist

Principle #9

Principle #8

Principle #7

Multimedia Principle

Modality Prinicple

Pre-Training Principle

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Principle #12

Principle #11

Principle #10

Image Principle

Voice Principle

Personalization Principle

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Redundancy Principle

💡Tip: Don't read on-screen text word-for-word in narration. ➡️Example: Let the visuals show and keep narrations conversational and complementary, not repetitive.

Instead of relying on a script, create an outline of key points.

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Modality Principle

💡Tip: Present graphics with spoken narration rather than on-screen text. ➡️Example: Narrate a process while showing an animation rather than crowding the screen with text.

Testing the materials with a small group of learners and gathering their feedback during the production process allows you to make adjustments before the final roll-out fo the training to a larger group of learners. This also helps to avoid larger changes after the implementation phase.

Temporal Contiguity Principle

💡Tip: Present corresponding audio and visuals at the same time. ➡️Example: If you're narrating how a system works, synchronize your explanation with animations or video clips.

Pre-Training Principle

💡Tip: Introduce key terms and concepts before diving into complex material. ➡️Example: Define technical vocabulary at the start of a course so learners aren't overloaded later.

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Personalization Principle

💡Tip: Use a friendly, conversational tone in narration or on-screen text.

➡️Example: Say something like, "Let's explore how this works..."

Coherence Principle

💡Tip: Remove extra words, images, or sounds that don't directly support learning. ➡️Example: Avoid background music or decorative graphics in an instructional video unless they serve a clear purpose.

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Spatial Contiguity Principle

💡Tip: Place text and images close together so learners can process them simultaneously.

➡️Example: Label parts of a diagram directly instead of using a separate legend.

Segmenting Principle

💡Tip: Break content into learner-controlled segments, instead of long, continuous streams. ➡️Example: Use "Next" buttons or chapters in a video to let learners go at their own pace.

Signaling Principle

💡Tip: Use cues like bold text, arrows, or highlights to direct attention. ➡️Example: In a tutorial video, you might zoom in or use a pointer to emphasize important steps.

Today, many organizations require learning materials to be accessible and inclusive for all learners. Thankfully, most applications have accessibility features such as alt text and captions built in for you to easily add to the material.

voice Principle

💡Tip: Use a human voice, not a machine-generated one. ➡️Example: In an explanatory video, take the time to record the voiceover using your own voice, instead of one that is generated by AI.

Multimedia Principle

💡Tip: Use words and relevant images together. Make sure not to use just text or audio alone. ➡️Example: In a slide presentation, support bullet points with visuals that illustrate each idea.

Make sure not to overload slides with too many bullet points.

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Image Principle

💡Tip: The presence of a speaker's face doesn't necessarily improve learning. ➡️Example: Only include video of the instructor when it helps explain or engage, not just for show.