PodKatz Turns Listens into Lasting Votes
Podcasting was the Secret Weapon of 2024 Elections
Campaign Goals:
In 2024, two political campaigns set out to harness the influence of Podcasts- paired with precise geo targeting and audience segmentation- to connect with registered voters.
Campaign Results:
FEDERAL ELECTION CAMPAIGN
Solution: The campaign activated PodKatz to reach registered voters with precision- leveraging curated political audiences and state-level targeting across premium Podcast content.
+21%
+100%
+100%
Awareness
of candidate
Favorability
of candidate
Intent to vote for candidate
STATE ELECTION CAMPAIGN
Solution: By tapping into PodKatz’s unmatched scale and unique targeting, the campaign connected with key voters across the state- ultimately helping drive a winning outcome at the polls.
+52%
+106%
+84%
Awareness
of candidate
Favorability
of candidate
Intent to vote for candidate
Follow us on LinkedIn
68 - Political
Katz Media
Created on June 27, 2025
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Terrazzo Presentation
View
Visual Presentation
View
Relaxing Presentation
View
Modern Presentation
View
Colorful Presentation
View
Modular Structure Presentation
View
Chromatic Presentation
Explore all templates
Transcript
PodKatz Turns Listens into Lasting Votes
Podcasting was the Secret Weapon of 2024 Elections
Campaign Goals:
In 2024, two political campaigns set out to harness the influence of Podcasts- paired with precise geo targeting and audience segmentation- to connect with registered voters.
Campaign Results:
FEDERAL ELECTION CAMPAIGN
Solution: The campaign activated PodKatz to reach registered voters with precision- leveraging curated political audiences and state-level targeting across premium Podcast content.
+21%
+100%
+100%
Awareness of candidate
Favorability of candidate
Intent to vote for candidate
STATE ELECTION CAMPAIGN
Solution: By tapping into PodKatz’s unmatched scale and unique targeting, the campaign connected with key voters across the state- ultimately helping drive a winning outcome at the polls.
+52%
+106%
+84%
Awareness of candidate
Favorability of candidate
Intent to vote for candidate
Follow us on LinkedIn