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En écoute ou vente sur plateforme Cliquer sur les pochettes vers les liens
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Created on June 27, 2025
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En écoute ou vente sur plateforme Cliquer sur les pochettes vers les liens
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01:00
MRR
ARR
Monthly Recurring Revenue
annual recurring revenue
It is the annual growth rate of a company's recurring revenue. It measures how revenue from subscriptions or long-term contracts increases over a one-year period.
It is the monthly recurring revenue generated by a startup, especially in subscription models. It is calculated by summing the monthly payments from all active customers.
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Churn Rate
LTV
churn rate
Lifetime Value
It is the percentage of customers who stop using a startup's service or product within a given period. It is a crucial metric for measuring customer retention and the long-term health of the business.
It is the total value that a customer contributes over the course of their relationship with the company. It is calculated by estimating the future revenue that an average customer will generate, minus the associated costs to maintain them.
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Valuation
Equity
Equity refers to the shareholding or ownership of a company. In a startup, it represents the portion of the company that belongs to founders, employees, or investors. Equity is distributed through shares and is key to determining the control and financial benefits that each party has in the business.
The valuation of a startup is the estimated value of the company in the market, based on various factors such as revenue, growth, team, market potential, and risk. It is especially relevant in investment rounds.
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ARPU
CAC
Average RevenuePer User
Customer Acquisition Cost
It is a metric that measures the average revenue a company generates per user or customer over a specified period. It is used to evaluate the efficiency of a startup in generating revenue per customer.
It is the average cost a company incurs to acquire a new customer. It is calculated by summing all marketing and sales expenses and dividing them by the number of customers acquired during that period.
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ROI
Cap table
Return on Investment
Capitalization Table
It is a metric that measures the profitability of an investment, comparing the profit obtained with the cost of the investment. It is calculated using the formula: ROI = (Net profit / Investment cost) x 100
It is a document that shows the ownership structure of a company, detailing the distribution of shares among founders, investors and employees.