Lemonade and Goodies

Lemonade & Goodies Stand

Let's build your business!

START

START

What's Inside

Dream it-Business brainstorm

Plan it-Business plan

Brand it-Design & Identity

Budget it-Money & Supplies

Build it-Stand set up

Market it-Spread the word

Manage it-Business Tools

Track it-Reflect & Improve

Pitch it-Get Support

Launch & Share it

Certificate of Completion

Navigation Tips

Step 1:Brainstorm your business idea

To get started, let's think through your idea!

Let's get specific!

What exactly will you sell? Who is it for?

Brainstorm Tool

What are you going to name your business?

Click the button to brainstorm some ideas.

Name Genterator

Where can you set up your stand?

Click the button to play a location stand adventure game.

Adventure Game

Will you have a business partner?

Partnerships can make your business even stronger, but it's a big decision. Before teaming up, talk through how you'll split the work and profits. Click to see a sample Partnership Contract and decide if it’s right for you!

Partnership Contract

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Step 2:Create your business plan

Create your Business Plan

Click below to use a template for your plan. You might not know all of the answers yet, but you can come back to it later.

Create Plan

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Step 3:Create your business brand

Elements of a Brand

Business Name

Style

Logo

Why is a logo important?

It helps build trust and recognition for your business. You can draw a logo or try designing one in Canva.

Canva

Where to use your logo

Once you have your logo designed, you can put it on all your signs, labels and packaging. This helps people remember your business.

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Step 4:Create your business budget

Did you know running a lemonade stand makes you an entrepreneur?

An entrepreneur is someone who has a cool idea and turns it into a business. They have to set prices and manage their costs.

What is a Budget?

A budget is a simple money plan for your business.

Materials and cost checklist

You need money to get started. Click on the cost calculator to estimate what your costs to start will be.

Cost Calculator

Let's explore your potenital profit

Profit is the money you make after you subtract your costs. Use the profit calculator to practice setting prices that will help you earn a profit.

Profit Calculator

Your budget

Now that you understand cost and profit, press the button to make a budget for your business.

Budget Creator

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Step 5:Create your products

Making lemonade is fun and easy!

Press play to watch the video and learn how.

Berry Lemonade

Flavored Soda

Italian Soda

Also called "dirty" soda. Just mix flavored syrup with your favorite sodas.

You can buy flavored syrups at the store and use them for flavored sodas as well.

You can use any type of fruit, just make sure to wash it first.

Recipe

Recipe

Recipe

You will need a large container to hold a lot of lemonade.

A scale helps you measure out ingredients so each cup is consistent.

You will need something to display your snacks in, like a cookie jar.

Your stand could be a folding table, crate or a large box.

Don't forget cups and straws. You can use napkins to serve treats.

Chalkboards are perfect for signs. You can also use posterboard.

Bring something to hold your cash and something for tips.

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Step 6:Market your business

What is Marketing?

It’s your plan for how you’re going to tell people about your business.

Marketing Plan

A flyer is a great marketing tool

You can design your flyer using art supplies like paper and colored pencils or you can create it in a digital space, like Canva. Click the button to give it a try!

Canva

Record a video to promote your business!

Another great way to tell people about your business is to create a video that an adult can help share online. The first step is to create a storyboard. Click the button to learn more.

Storyboarding

Challenge:

Now that you know how to create a storyboard, can you think of a commercial or advertisement for your business?

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Step 7:set up your business tools

Tracking sales

Successful businesses track sales so that they know what is selling best. Click the button to use the sales tracker or create your own.

Sales Tracker

Managing Inventory

You need to keep track of the items you're selling—this is called inventory. It helps you see what’s selling well, what you still have, and what you need to make more of.

Inventory Tracker

You can set sales or business goals to help your business grow

Payback money you borrowed

Get a positive review

Sell more than the day before

Earn a profit

1st customer sale

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Step 8:Pitch your business

It's time to work on your pitch!

Pitching means being able to explain your idea to others to get their support. Practicing this skill will help you become a stronger communicator.

Here's a great example of a pitch video!

Craft Your Pitch

Loved my lemonade so much! Great job!

I sent all my friends to their stand!

The kids were nice and the drinks were good!

Biz Tip: Be kind and helpful and news will travel fast!

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Step 9:Launch and share your success

Almost time to launch!

Use your marketing tools and business materials to stay organized and keep track of everything. That way, you can make smart changes when needed. Be friendly and have fun!

Let's plan your stand setup

Day of event inventory checklist

Get all your signs ready

Get cash to make change

Supporting others is fun and easy!

Supporting others is fun and easy. Watch this video made by another kid creator for some helpful tips!

Help grow the KidPitch Community

When you share your business ideas in the Creator Portal, you’re helping grow a fun, supportive community of kid entrepreneurs, just like you! Click the button to upload your best work and keep inspiring others!

Business Creations

Time to launch!

Take some pictures and have an adult send us your pitch video for our KidPitch Wall of Fame.

Wall of Fame

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Step 10:Print your certificate

Congratulations, you did it!

If you enjoyed this business kit check out our other kits and resources in the KidPitch Portal. Click to download

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You've earned your Pitchbucks

Now you can play in the virtual stand builder or in real life. Have fun and keep dreaming!

Build Stand

Start Over

Print PitchBucks

Marketplace

Build Your Stand

Start Over

Marketplace

You will need some money for change for people who pay in cash. You can keep it in a lock box or envelope.

Wall of Fame Submisison Form

Share your accomplishments

Have an adult submit your work, photos, and videos—along with a short description of your project—and we’ll feature it on the KidPitch Wall of Fame & Marketplace to inspire other young creators like you!We’ll also create a custom press release you can proudly share with your community.

What to share:

• Pictures & Videos

• Any of the documents you've created

• Thoughts about what you've learned.
• Updates on your business ventures

KidPitch Wall of Fame & Marketplace

What brands can you think of that you would recognize immediately?

It is the way your product looks and feels when people see it.

🍓 Easy Italian SodaIngredients: 1 cup club soda or sparkling water (chilled)3–4 tablespoons flavored syrup (like strawberry, raspberry, or vanilla). Ice cubes. Instructions: 🧊 Fill a glass with ice cubes.🍓 Pour in 3–4 tablespoons of your favorite flavored syrup.💦 Slowly add 1 cup club soda or sparkling water and stir gently.🥛 (Optional) Add a splash of cream for a creamy Italian soda.

Berry Lemonade 🍋🍓 Ingredients: 1 cup fresh lemon juice 🍋 (about 4-6 lemons)1/2 cup sugar 🧂 (adjust to taste)4 cups cold water 💧Ice cubes ❄️Lemon slices or berries for garnish 🍋 Instructions: Make the lemon juice: Squeeze the lemons until you have about 1 cup of juice, removing any seeds 🍋🧃.Sweeten: In a small bowl, mix the sugar with 1 cup of warm water until the sugar dissolves completely 🥄🔥. Mix: In a large pitcher, combine the lemon juice, sugar syrup, berries and remaining 3 cups of cold water 🍹🧊

🥤 Easy Flavored SodaIngredients: 1 cup club soda or sparkling water (chilled)2–3 tablespoons flavored syrup (any flavor: cherry, orange, blue raspberry, etc.)Ice cubes Optional: lemon or lime wedge for extra flavor. Instructions: 🧊 Fill a glass with ice.🍒 Add 2–3 tablespoons of flavored syrup. 💦 Pour in 1 cup club soda or sparkling water.🥄 Stir gently to mix.

Your brand is your business's personality

You will need signs to show how much your drinks and treats are. You can use posters, a chalkboard or paper. Click the button to use a menu template.

Menu Template