Turning content into commercial impact
Challenge
Summary
Solution
Results
Reactive approach to content
Website and socials not driving leads
Low brand visibility
Strategic audience-led content
High conversion rates
Major industry recognition
Challenge
Summary
Solution
Results
The challenge
Telna aimed to position itself as a thought leader in the eSIM connectivity space while boosting brand visibility and engagement. Despite rising interest in eSIM, cutting through industry noise to highlight its expertise was a key hurdle. The company needed a compelling content strategy to engage MVNOs, operators, and IoT manufacturers.
Challenge
Summary
Solution
Results
The solution
Telna executed a targeted content marketing strategy:
Created search optimised, high-conversion assets including blogs, use cases, and landing page.
Developed a content engine tailored to Telna’s core audiences
Competing for industry awards, earning 2 Deloitte Fast 50 and Fast 500 placements.
Diversified their content including interactive whitepapers, videos, and social posts.
Challenge
Summary
Solution
Results
Converting visits into sales
Conversion rates dramatically increased year on year:
social
+88
organic
direct
+69
+125
minute average blog read time
2.7
views for the explainer video
1,600
followers on Telna’s LinkedIn page (quadrupled since launch)
85,000
newsletter subscribers in 6 months, outpacing their competitors
18,000
The growth was the result of fully organic output with zero ad spend
Telna case study
Isoline Communication
Created on June 24, 2025
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Transcript
Turning content into commercial impact
Challenge
Summary
Solution
Results
Reactive approach to content
Website and socials not driving leads
Low brand visibility
Strategic audience-led content
High conversion rates
Major industry recognition
Challenge
Summary
Solution
Results
The challenge
Telna aimed to position itself as a thought leader in the eSIM connectivity space while boosting brand visibility and engagement. Despite rising interest in eSIM, cutting through industry noise to highlight its expertise was a key hurdle. The company needed a compelling content strategy to engage MVNOs, operators, and IoT manufacturers.
Challenge
Summary
Solution
Results
The solution
Telna executed a targeted content marketing strategy:
Created search optimised, high-conversion assets including blogs, use cases, and landing page.
Developed a content engine tailored to Telna’s core audiences
Competing for industry awards, earning 2 Deloitte Fast 50 and Fast 500 placements.
Diversified their content including interactive whitepapers, videos, and social posts.
Challenge
Summary
Solution
Results
Converting visits into sales
Conversion rates dramatically increased year on year:
social
+88
organic
direct
+69
+125
minute average blog read time
2.7
views for the explainer video
1,600
followers on Telna’s LinkedIn page (quadrupled since launch)
85,000
newsletter subscribers in 6 months, outpacing their competitors
18,000
The growth was the result of fully organic output with zero ad spend