Unit 4sports team management
DISCUSS
What do you think team sports management is?
WHAT IS SPORTS MANAGEMENT?
Sport employs many millions of people around the globe, is played or watched by the majority of the world’s population and, at the elite or professional level, has moved from being an amateur pastime to a significant industry. The growth and professionalization of sport has driven changes in the consumption, production and management of sporting events and organizations at all levels of sport. Managing sport organizations at the start of the 21st century involves the application of techniques and strategies evident in the majority of modern business, government and non-profit organizations. Sport managers engage in strategic planning, manage large numbers of human resources, deal with broadcasting contracts worth billions of dollars, manage the welfare of elite athletes who sometimes earn 100 times the average working wage and work within highly integrated global networks of international sports federations, national sport organizations, government agencies, media corporations, sponsors and community organizations.
EXAMPLES?
Sir Alex Ferguson
Rinus Michels
Anatoliy Bondarchuk
Scotty Bowman
Phil Jackson
Bernardo Rocha de Rezende
Sports area
Commercial
Strategic management
Organizational structure
Human resource management
Financial management
Sport marketing
AREAS OF SPORT TEAM MANAGEMENT
Performance management
Leadership
Communication
Management
What highlights of sport team management are mentioned?
reading
Read a fragment of an article
answer the questions
teamvisibility
Imagine you are going to give more visibility to your team
OPTION 2
OPTION 3
OPTION 1
TV advertisement
Street billboards
Social media ads
Feedback
It's more easy on social media People watch lower TV advertisement that social media You can connect more with young people in this way You get more information on social media that the TV Social media nowadays is the more important for this The social media advertisement is more easier.
Practice
Bamboozle
ADVERTISEMENT AND COMMUNICATION
We are going to prepare a communication plan for a sports team. Before we do so, we need the team specifics
Which team?
How big?
Budget?
Purpose?
ADVERTISEMENT AND COMMUNICATION
In teams, you will prepare a presentation of THE OPTIONS for communication that you consider the best. We will have 'a meeting' after that where the final option will be decided.
Advantages and Disadvantages?
Options?
Price?
Specifics?
Press TV/radio/newspapers
Social media
COMMUNICATION
Physical/online ads
Celebrities
Let's reflect and discuss...
What are some self-management skills clients can develop? What are some effective ways for clients to get ready for a workout?
Book 3- Unit 12
Read the excerpt and mark the statements as true or false
1. ___ Good coaching and self-management helps clients stay with a fitness program.2. ___ Clients should be encouraged to set goals that are too hard to reach. 3. ___ Slef-talk is beneficial when it is positive instead of negative.
Book 3- Unit 12
Vocabulary: choose whcih word or phrase best fits each gap
1. attainable/short termA) Mary talked to the trainer about setting ____ goals to boost her confidence. B) Lisa's ____ goal us to be able to do ten perfect push-ups after two weeks. 2. specific / realistic A)The trainer told Frances her goal of losing ten pounds in two days was not ____. B) Thomas wrote down ____ goals to help his trainer design a program for him. 3. self-talk / self management A) Becky attended a seminar on ____ to heko her organize her life. B) George uses positive ____ when he is working hard at the gym.
Book 3- Unit 12
Vocabulary: choose whcih word or phrase best fits each gap
4. adherence / exercise imageryA) The client's ____ to her exercise program was not very good. B) Using ____ allows me to visualize reaching my fitness goals. 5. long-term / attainable A) Greg's _____ goal was to lose fifty pounds before his high school reunion in two years.B) The trainer confirmed that Sharon's goal of running a mile in under ten minutes was ____.
Book 3- Unit 12
Listening
1. Listen to a conversation between two personal traoners. Mark the following statements as true (T) or false (F). 1. ___ The woman has a client who says she wants to quit. 2. ___ The woman's client set goals that are hard to reach. 3. ___ The man advises the client to use self-talk and exercise imagery. 2. Listen again and complete the conversation
what is leadership?
can you think of leadership styles in sport?
read the article
Which leadership style do you think is the best one? Why?
Book 3- Unit 13
Let's read- Read the advertismet and mark the statements as true (T) or false (F)
1. ___ The seminar gives trainers ideas for advertising their services. 2. ___ Big proactive includes overeducating potential clients. 3. ___ The advertisment contains testimonials from previous seminar atendees.
What are a few ways trainers can be proactive in order to find new clients? Can you think of any other ones?
Match the words and phrases with their definition
Book 3- Unit 13
1. benefit 2. overeducate 3. opening line 4. explanation 5. potential 6. assist 7. put off 8. interaction
to help someone
being possible in the future
a statement that gives reasons for something
keep someone or something away due to a certain behavior or manner
a sentence used to start a conversation with a potential client
to give someone too much information about a topic
to give someone help or an advantage
the communication between two or more people
Listen to a conversation between two personal trainers. Choose the correct answers
Book 3- Unit 13
1. What is the purpose if the conversation?A. to discuss the tips presented in the seminar B. to decide whether or not to attend a seminar C. to debate on the best ways to get new clients D. to inform someone about an upcoming seminar.2. What bet do the speakers make?A. who will have the most new clients by the end of the monthB. who can go the longest without overeducating potential clientsC. who will put the tips from the seminar to the best useD. who will convince the gym owner to advertise the speaker's services
Strategic management
Strategic management involves the analysis of an organization’s position in the competitive environment, the determination of its direction and goals, the selection of an appropriate strategy and the leveraging of its distinctive assets. The success of any sport organization may largely depend on the quality of their strategic decisions. It could be argued that non-profit sport organizations have been slow to embrace the concepts associated with strategic management because sport is inherently turbulent, with on-field performance and tactics tending to dominate and distract sport managers from the choices they need to make in the office and boardroom. In a competitive market, sport managers must drive their own futures by undertaking meaningful market analyses, establishing a clear direction and crafting strategy that matches opportunities. An understanding of strategic management principles and how these can be applied in the specific industry context of sport are essential for future sport managers.
Organizational structure
An organization’s structure is important because it defines where staff and volunteers ‘fit in’ with each other in terms of work tasks, decision-making procedures, the need for collaboration, levels of responsibility and reporting mechanisms. Finding the right structure for a sport organization involves balancing the need to formalize procedures while fostering innovation and creativity and ensuring adequate control of employee and volunteer activities without unduly affecting people’s motivation and attitudes to work. In the complex world of sport, clarifying reporting and communication lines between multiple groups of internal and external stakeholders, while trying to reduce unnecessary and costly layers of management, is also an important aspect of managing an organization’s structure. The relatively unique mix of paid staff and volunteers in the sport industry adds a layer of complexity to managing the structure of many sport organizations.
Financial management
Financial management in sport involves the application of accounting and financial decision-making processes to the relatively unique revenue streams and costs associated with sport organizations. It is important for sport managers to understand the financial management principles associated with membership income, ticketing and merchandise sales, sports betting income, sponsorship, broadcast rights fees and government grants and subsidies. Sport managers also need to understand the history of the commercial development of sport and the ways in which sport is likely to be funded and financed in the future, in particular the move to private ownership of sport teams and leagues, sport clubs being listed on the stock exchange, greater reliance on debt finance and public–private partnerships
Former Soviet Union Hammer thrower Anatoliy is regarded as one of the most accomplished coaches of all time. In 1972 he won Olympic gold in the hammer throw. In 1976 Olympics he won bronze and coached the throwers who won gold and silver. In 1980, he coached the gold, silver and bronze medalists. In 1988, the Soviets are back in Olympics and sweep gold, silver and bronze again. In the next Olympics, the Soviet Union collapsed but his throwers still had many podium finishes. He is the coach of the current Hammer throw record holder Yuri Sedykh.
He managed Manchester United for 27 years consecutively and won them more trophies than one could count. During his tenure, he won 38 titles with the Red Devils turning them into the household name that ends other household names. He won 13 Premier Leagues, 5 FA Cups and 2 UCLs. Those are not stats for the team throughout history but just the manager himself. He won the PL three times in a row twice, the only manager to do so. Producing and refining greats like Edwin Van Der Sar, Paul Scholes, Rio Ferdinand, Wayne Rooney, and Cristiano Ronaldo, his influence knows no bounds.
Human resource management
Human resource management in mainstream business or sport organizations is essentially about ensuring an effective and satisfied workforce. However, the sheer size of some sport organizations, as well as the difficulties in managing a mix of volunteers and paid staff in the sport industry, make human resource management a complex issue for sport managers. Successful sport leagues, clubs, associations, retailers and venues rely on good human resources, both on and off the field. Human resource management cannot be divorced from other key management tools, such as strategic planning or managing organizational culture and structure and is a further element that students of sport management need to understand to be effective practitioners.
Sport marketing
Sport marketing is the application of marketing concepts to sport products and services and the marketing of non-sports products through an association with sport. Like other forms of marketing, sport marketing seeks to fulfil the needs and wants of consumers. It achieves this by providing sport services and sport-related products to consumers. However, sport marketing is unlike conventional marketing in that it also has the ability to encourage the consumption of non-sport products and services by association. It is important to understand that sport marketing means the marketing of sport as well as the use of sport as a tool to market other products and services.
Scotty Bowman still holds the record for most wins in the National Hockey League history. He managed his team to 1248 wins in the regular season and 223 wins in the Stanley Cup playoffs. He has managed St. Louis Blues, Montreal Canadiens, Buffalo Sabres, Pittsburgh Penguins, Detroit Red Wings. Apart from NHL clubs, he has also coached Canada men’s national hockey team on two occasions.
Performance management
Sport organizations over the last 30 years have undergone an evolution to become more professionally structured and managed. Sport organizations have applied business principles to marketing their products, planning their operations, managing their human resource and other aspects of organizational activity. The unique nature of sport organizations and the variation in missions and purposes has led to the development of a variety of criteria with which to assess the performance of sport organizations. Sport management students need to understand the ways in which organizational performance can be conceptualized, analysed and reported and how these principles can be applied in the sport industry
Phil Jackson is the most decorated head coach in NBA history. He was the head coach of New York Knicks for nine years and left them in 1998. In his nine-year stint, he won six NBA title with them. He then coached the Los Angeles Lakers on two occasions – 1999-04 & 2005-11. He helped Lakers in lifting five NBA titles. He holds the record for most NBA trophies won by a manager (11), two ahead of 2nd placed Red Auerback.
Popularly known as Bernandinho, Bernardo is the current head coach of female volleyball team Rio de Janeiro Volei Clube. He is the most successful volleyball head coach in the history of the game and has won more than 30 titles with different male and female teams. He also won the Brazilian Superliga Best Coach award on two occasions.
Leadership
Managers at the top of sport organizations need to be able to influence others to follow their visions, empower individuals to feel part of a team working for a common goal and be adept at working with leaders of other sport organizations to forge alliances, deal with conflicts or coordinate common business or development projects. The sport industry thrives on organizations having leaders who are able to collaborate effectively with other organizations to run a professional league, work with governing bodies of sport and coordinate the efforts of government agencies, international and national sport organizations and other groups to deliver large-scale sport events. Sport management students wishing to work in leadership roles need to understand the ways in which leadership skills can be developed and how these principles can be applied.
The inventor of ‘Total Football’, Rinus Michels is regarded as one of the best managers of all time due to his contributions to the game by revolutionizing tactics. He helped Ajax win the Champions League and even had a stint with FC Barcelona. Johan Cruyff used his ideas to implement new tiki-taka tactics at Barcelona and Ajax. He helped the Netherlands reach the World Cup final and won the Euros with them in 1988.
Unit 4: sports team management
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Transcript
Unit 4sports team management
DISCUSS
What do you think team sports management is?
WHAT IS SPORTS MANAGEMENT?
Sport employs many millions of people around the globe, is played or watched by the majority of the world’s population and, at the elite or professional level, has moved from being an amateur pastime to a significant industry. The growth and professionalization of sport has driven changes in the consumption, production and management of sporting events and organizations at all levels of sport. Managing sport organizations at the start of the 21st century involves the application of techniques and strategies evident in the majority of modern business, government and non-profit organizations. Sport managers engage in strategic planning, manage large numbers of human resources, deal with broadcasting contracts worth billions of dollars, manage the welfare of elite athletes who sometimes earn 100 times the average working wage and work within highly integrated global networks of international sports federations, national sport organizations, government agencies, media corporations, sponsors and community organizations.
EXAMPLES?
Sir Alex Ferguson
Rinus Michels
Anatoliy Bondarchuk
Scotty Bowman
Phil Jackson
Bernardo Rocha de Rezende
Sports area
Commercial
Strategic management
Organizational structure
Human resource management
Financial management
Sport marketing
AREAS OF SPORT TEAM MANAGEMENT
Performance management
Leadership
Communication
Management
What highlights of sport team management are mentioned?
reading
Read a fragment of an article
answer the questions
teamvisibility
Imagine you are going to give more visibility to your team
OPTION 2
OPTION 3
OPTION 1
TV advertisement
Street billboards
Social media ads
Feedback
It's more easy on social media People watch lower TV advertisement that social media You can connect more with young people in this way You get more information on social media that the TV Social media nowadays is the more important for this The social media advertisement is more easier.
Practice
Bamboozle
ADVERTISEMENT AND COMMUNICATION
We are going to prepare a communication plan for a sports team. Before we do so, we need the team specifics
Which team?
How big?
Budget?
Purpose?
ADVERTISEMENT AND COMMUNICATION
In teams, you will prepare a presentation of THE OPTIONS for communication that you consider the best. We will have 'a meeting' after that where the final option will be decided.
Advantages and Disadvantages?
Options?
Price?
Specifics?
Press TV/radio/newspapers
Social media
COMMUNICATION
Physical/online ads
Celebrities
Let's reflect and discuss...
What are some self-management skills clients can develop? What are some effective ways for clients to get ready for a workout?
Book 3- Unit 12
Read the excerpt and mark the statements as true or false
1. ___ Good coaching and self-management helps clients stay with a fitness program.2. ___ Clients should be encouraged to set goals that are too hard to reach. 3. ___ Slef-talk is beneficial when it is positive instead of negative.
Book 3- Unit 12
Vocabulary: choose whcih word or phrase best fits each gap
1. attainable/short termA) Mary talked to the trainer about setting ____ goals to boost her confidence. B) Lisa's ____ goal us to be able to do ten perfect push-ups after two weeks. 2. specific / realistic A)The trainer told Frances her goal of losing ten pounds in two days was not ____. B) Thomas wrote down ____ goals to help his trainer design a program for him. 3. self-talk / self management A) Becky attended a seminar on ____ to heko her organize her life. B) George uses positive ____ when he is working hard at the gym.
Book 3- Unit 12
Vocabulary: choose whcih word or phrase best fits each gap
4. adherence / exercise imageryA) The client's ____ to her exercise program was not very good. B) Using ____ allows me to visualize reaching my fitness goals. 5. long-term / attainable A) Greg's _____ goal was to lose fifty pounds before his high school reunion in two years.B) The trainer confirmed that Sharon's goal of running a mile in under ten minutes was ____.
Book 3- Unit 12
Listening
1. Listen to a conversation between two personal traoners. Mark the following statements as true (T) or false (F). 1. ___ The woman has a client who says she wants to quit. 2. ___ The woman's client set goals that are hard to reach. 3. ___ The man advises the client to use self-talk and exercise imagery. 2. Listen again and complete the conversation
what is leadership?
can you think of leadership styles in sport?
read the article
Which leadership style do you think is the best one? Why?
Book 3- Unit 13
Let's read- Read the advertismet and mark the statements as true (T) or false (F)
1. ___ The seminar gives trainers ideas for advertising their services. 2. ___ Big proactive includes overeducating potential clients. 3. ___ The advertisment contains testimonials from previous seminar atendees.
What are a few ways trainers can be proactive in order to find new clients? Can you think of any other ones?
Match the words and phrases with their definition
Book 3- Unit 13
1. benefit 2. overeducate 3. opening line 4. explanation 5. potential 6. assist 7. put off 8. interaction
to help someone
being possible in the future
a statement that gives reasons for something
keep someone or something away due to a certain behavior or manner
a sentence used to start a conversation with a potential client
to give someone too much information about a topic
to give someone help or an advantage
the communication between two or more people
Listen to a conversation between two personal trainers. Choose the correct answers
Book 3- Unit 13
1. What is the purpose if the conversation?A. to discuss the tips presented in the seminar B. to decide whether or not to attend a seminar C. to debate on the best ways to get new clients D. to inform someone about an upcoming seminar.2. What bet do the speakers make?A. who will have the most new clients by the end of the monthB. who can go the longest without overeducating potential clientsC. who will put the tips from the seminar to the best useD. who will convince the gym owner to advertise the speaker's services
Strategic management
Strategic management involves the analysis of an organization’s position in the competitive environment, the determination of its direction and goals, the selection of an appropriate strategy and the leveraging of its distinctive assets. The success of any sport organization may largely depend on the quality of their strategic decisions. It could be argued that non-profit sport organizations have been slow to embrace the concepts associated with strategic management because sport is inherently turbulent, with on-field performance and tactics tending to dominate and distract sport managers from the choices they need to make in the office and boardroom. In a competitive market, sport managers must drive their own futures by undertaking meaningful market analyses, establishing a clear direction and crafting strategy that matches opportunities. An understanding of strategic management principles and how these can be applied in the specific industry context of sport are essential for future sport managers.
Organizational structure
An organization’s structure is important because it defines where staff and volunteers ‘fit in’ with each other in terms of work tasks, decision-making procedures, the need for collaboration, levels of responsibility and reporting mechanisms. Finding the right structure for a sport organization involves balancing the need to formalize procedures while fostering innovation and creativity and ensuring adequate control of employee and volunteer activities without unduly affecting people’s motivation and attitudes to work. In the complex world of sport, clarifying reporting and communication lines between multiple groups of internal and external stakeholders, while trying to reduce unnecessary and costly layers of management, is also an important aspect of managing an organization’s structure. The relatively unique mix of paid staff and volunteers in the sport industry adds a layer of complexity to managing the structure of many sport organizations.
Financial management
Financial management in sport involves the application of accounting and financial decision-making processes to the relatively unique revenue streams and costs associated with sport organizations. It is important for sport managers to understand the financial management principles associated with membership income, ticketing and merchandise sales, sports betting income, sponsorship, broadcast rights fees and government grants and subsidies. Sport managers also need to understand the history of the commercial development of sport and the ways in which sport is likely to be funded and financed in the future, in particular the move to private ownership of sport teams and leagues, sport clubs being listed on the stock exchange, greater reliance on debt finance and public–private partnerships
Former Soviet Union Hammer thrower Anatoliy is regarded as one of the most accomplished coaches of all time. In 1972 he won Olympic gold in the hammer throw. In 1976 Olympics he won bronze and coached the throwers who won gold and silver. In 1980, he coached the gold, silver and bronze medalists. In 1988, the Soviets are back in Olympics and sweep gold, silver and bronze again. In the next Olympics, the Soviet Union collapsed but his throwers still had many podium finishes. He is the coach of the current Hammer throw record holder Yuri Sedykh.
He managed Manchester United for 27 years consecutively and won them more trophies than one could count. During his tenure, he won 38 titles with the Red Devils turning them into the household name that ends other household names. He won 13 Premier Leagues, 5 FA Cups and 2 UCLs. Those are not stats for the team throughout history but just the manager himself. He won the PL three times in a row twice, the only manager to do so. Producing and refining greats like Edwin Van Der Sar, Paul Scholes, Rio Ferdinand, Wayne Rooney, and Cristiano Ronaldo, his influence knows no bounds.
Human resource management
Human resource management in mainstream business or sport organizations is essentially about ensuring an effective and satisfied workforce. However, the sheer size of some sport organizations, as well as the difficulties in managing a mix of volunteers and paid staff in the sport industry, make human resource management a complex issue for sport managers. Successful sport leagues, clubs, associations, retailers and venues rely on good human resources, both on and off the field. Human resource management cannot be divorced from other key management tools, such as strategic planning or managing organizational culture and structure and is a further element that students of sport management need to understand to be effective practitioners.
Sport marketing
Sport marketing is the application of marketing concepts to sport products and services and the marketing of non-sports products through an association with sport. Like other forms of marketing, sport marketing seeks to fulfil the needs and wants of consumers. It achieves this by providing sport services and sport-related products to consumers. However, sport marketing is unlike conventional marketing in that it also has the ability to encourage the consumption of non-sport products and services by association. It is important to understand that sport marketing means the marketing of sport as well as the use of sport as a tool to market other products and services.
Scotty Bowman still holds the record for most wins in the National Hockey League history. He managed his team to 1248 wins in the regular season and 223 wins in the Stanley Cup playoffs. He has managed St. Louis Blues, Montreal Canadiens, Buffalo Sabres, Pittsburgh Penguins, Detroit Red Wings. Apart from NHL clubs, he has also coached Canada men’s national hockey team on two occasions.
Performance management
Sport organizations over the last 30 years have undergone an evolution to become more professionally structured and managed. Sport organizations have applied business principles to marketing their products, planning their operations, managing their human resource and other aspects of organizational activity. The unique nature of sport organizations and the variation in missions and purposes has led to the development of a variety of criteria with which to assess the performance of sport organizations. Sport management students need to understand the ways in which organizational performance can be conceptualized, analysed and reported and how these principles can be applied in the sport industry
Phil Jackson is the most decorated head coach in NBA history. He was the head coach of New York Knicks for nine years and left them in 1998. In his nine-year stint, he won six NBA title with them. He then coached the Los Angeles Lakers on two occasions – 1999-04 & 2005-11. He helped Lakers in lifting five NBA titles. He holds the record for most NBA trophies won by a manager (11), two ahead of 2nd placed Red Auerback.
Popularly known as Bernandinho, Bernardo is the current head coach of female volleyball team Rio de Janeiro Volei Clube. He is the most successful volleyball head coach in the history of the game and has won more than 30 titles with different male and female teams. He also won the Brazilian Superliga Best Coach award on two occasions.
Leadership
Managers at the top of sport organizations need to be able to influence others to follow their visions, empower individuals to feel part of a team working for a common goal and be adept at working with leaders of other sport organizations to forge alliances, deal with conflicts or coordinate common business or development projects. The sport industry thrives on organizations having leaders who are able to collaborate effectively with other organizations to run a professional league, work with governing bodies of sport and coordinate the efforts of government agencies, international and national sport organizations and other groups to deliver large-scale sport events. Sport management students wishing to work in leadership roles need to understand the ways in which leadership skills can be developed and how these principles can be applied.
The inventor of ‘Total Football’, Rinus Michels is regarded as one of the best managers of all time due to his contributions to the game by revolutionizing tactics. He helped Ajax win the Champions League and even had a stint with FC Barcelona. Johan Cruyff used his ideas to implement new tiki-taka tactics at Barcelona and Ajax. He helped the Netherlands reach the World Cup final and won the Euros with them in 1988.