Marvel Prototype
Idea and Rational
Target Audience & Testing
Digital Audience Analysis
Audience Personas
NEXT STEPS
Community Resources
Audience Personas
Tested Audience
The participants I tested Black Girl EDU with included both individuals inside and outside of the primary target audience. While none of them directly represent the core user base of the app—they offered valuable secondary audience insights. While none of the participants were young Black college women, the feedback highlighted the app’s broader accessibility, and the professor's input in particular reinforced the importance of the platform’s mission. Future testing will focus on gathering direct input from the primary target audience to validate design decisions and feature prioritization.
Target Audience & Testing
Target Audience
specifically college students and women in their mid-20s, who are seeking culturally competent support in healthcare, beauty, and mentorship. These women often attend predominantly white institutions (PWIs) or live in areas with limited access to Black professionals, making it difficult to find services that truly understand and affirm their identities.
Classmates & Professor
Women Of Color
Go To Insights
GO!
Testing Goal, Protocol & Results
User Experience Testing
Tested Goal
The goal of my initial testing was to investigate the usability and overall flow of the Black Girl EDU app prototype. I wanted to understand how intuitive the user experience was for first-time users and whether they could easily navigate to key features such as finding professionals and navigating their profiles The primary issue I aimed to address was the presence of any redundancies or confusing steps that could interrupt the user journey. Ultimately, the objective was to ensure a streamlined, user-friendly experience that aligned with the needs and behaviors of the target audience.
Tested Protocol
To evaluate the app’s usability, I conducted prototype testing using eye-tracking technology to observe how users interacted with the interface in real time. I had participants complete basic tasks such as locating a locating a local hair salon and adding a profile picture. The eye-tracking data helped me analyze where users naturally focused their attention, what elements they overlooked, and which parts of the interface caused hesitation or confusion. This method allowed me to identify opportunities to simplify navigation, improve hierarchy, and ensure that the most important features were easily accessible and clearly prioritized.
Results
GO!
UX Testing Results
Stimulus 2: Can you make an account and add a profile picture? Was it hard to find? If so, why/ where would you expect it?
Stimulus 3: Can you book a hair appointment with Taijah at Ulta?Was it hard to find? If so, why/ where would you expect it?
All participants were successful in the task yet, the 'Edit' button and the 'Add Picture' button casued some confusion. In order to ease that, I moved the edit profile button to the bottom of the display.
All participants were successful in the task yet, some confudion occured on the location page due to non-cliclable services being on there. Making users unsure of how to continue. To ease this transition, I separated the list of services and location to two separate pages.
What's Next
What's Next
1. Surveys and feedback forms to gather input on visual design, language, and feature prioritization. 2. Full app development and usability testing to optimize user experience. 3. Community-based feedback sessions, possibly through partnerships with student organizations or Black-owned businesses.
Community Connects
Taijah McCloud - Hairstylist
Kat Idris - Hairstylist
COnnect
COnnect
Kendra Jenkins - Hairstylist
Dr. Natasha Gooden - MD/ OBGYN
COnnect
COnnect
Dr. Glenda Parker - MD / Internal Medicine
COnnect
Salon: Ulta Beauty - Walter's Crossing
KAT IDRIS
Kat's Services:
Contact Information:
@Shola_Idris
KENDRA JENKINS
Salon: Ulta Beauty - Walter's Crossing
Keke's Services:
Contact Information:
@Keke_marie87
TAIJAH McCLOUD
Salon: Ulta Beauty - Walter's Crossing
Taijah's Services:
Contact Information:
@Taijahhair
DR. GLENDA PARKER
Advent Health Medical Group
Website:
More Information
DR. NATASHA GOODEN
Women's Care OBGYN
Website:
More Information
How We Got Here...
During my freshman year of college—which also happened to be the height of COVID-19—I struggled to find the resources I needed as a young Black woman. Everything was remote, disconnected, and overwhelming. I couldn’t find a Black doctor who made me feel seen, a hairstylist who knew how to care for my natural hair, or a mentor who understood what it was like to navigate college in my skin.
Many Black women, especially in predominantly white spaces, struggle to access services that understand their identity and lived experience. Black Girl EDU bridges that gap by offering a platform built for and by the community it serves. It. connects young Black women to trusted Black professionals in healthcare, beauty, and mentorship. From doctors and therapists to hairstylists and career mentors, the app makes it easy to find culturally competent support in one centralized place.
Girl EDU is a digital platform designed to connect young Black women with culturally competent professionals they can trust. The results of this analysis are supported by cited research findings and surveys conducted in the community ✨ Real people. Real services. Rooted in community.
Testing Audience Insights
Two males (ages 22 and 23) provided feedback on user experience and interface clarity. Their responses helped confirm that the app’s navigation and purpose were easy to understand, even for those outside the target group.A college educated woman who co-owns a business with her husband shared insights from a service provider perspective. A Black professor with a doctorate offered culturally relevant insights and affirmed the necessity of an app like Black Girl EDU based on her own lived experience and her work with young Black students.
Idea and Rational
Sade Bassan
Created on June 12, 2025
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Transcript
Marvel Prototype
Idea and Rational
Target Audience & Testing
Digital Audience Analysis
Audience Personas
NEXT STEPS
Community Resources
Audience Personas
Tested Audience
The participants I tested Black Girl EDU with included both individuals inside and outside of the primary target audience. While none of them directly represent the core user base of the app—they offered valuable secondary audience insights. While none of the participants were young Black college women, the feedback highlighted the app’s broader accessibility, and the professor's input in particular reinforced the importance of the platform’s mission. Future testing will focus on gathering direct input from the primary target audience to validate design decisions and feature prioritization.
Target Audience & Testing
Target Audience
specifically college students and women in their mid-20s, who are seeking culturally competent support in healthcare, beauty, and mentorship. These women often attend predominantly white institutions (PWIs) or live in areas with limited access to Black professionals, making it difficult to find services that truly understand and affirm their identities.
Classmates & Professor
Women Of Color
Go To Insights
GO!
Testing Goal, Protocol & Results
User Experience Testing
Tested Goal
The goal of my initial testing was to investigate the usability and overall flow of the Black Girl EDU app prototype. I wanted to understand how intuitive the user experience was for first-time users and whether they could easily navigate to key features such as finding professionals and navigating their profiles The primary issue I aimed to address was the presence of any redundancies or confusing steps that could interrupt the user journey. Ultimately, the objective was to ensure a streamlined, user-friendly experience that aligned with the needs and behaviors of the target audience.
Tested Protocol
To evaluate the app’s usability, I conducted prototype testing using eye-tracking technology to observe how users interacted with the interface in real time. I had participants complete basic tasks such as locating a locating a local hair salon and adding a profile picture. The eye-tracking data helped me analyze where users naturally focused their attention, what elements they overlooked, and which parts of the interface caused hesitation or confusion. This method allowed me to identify opportunities to simplify navigation, improve hierarchy, and ensure that the most important features were easily accessible and clearly prioritized.
Results
GO!
UX Testing Results
Stimulus 2: Can you make an account and add a profile picture? Was it hard to find? If so, why/ where would you expect it?
Stimulus 3: Can you book a hair appointment with Taijah at Ulta?Was it hard to find? If so, why/ where would you expect it?
All participants were successful in the task yet, the 'Edit' button and the 'Add Picture' button casued some confusion. In order to ease that, I moved the edit profile button to the bottom of the display.
All participants were successful in the task yet, some confudion occured on the location page due to non-cliclable services being on there. Making users unsure of how to continue. To ease this transition, I separated the list of services and location to two separate pages.
What's Next
What's Next
1. Surveys and feedback forms to gather input on visual design, language, and feature prioritization. 2. Full app development and usability testing to optimize user experience. 3. Community-based feedback sessions, possibly through partnerships with student organizations or Black-owned businesses.
Community Connects
Taijah McCloud - Hairstylist
Kat Idris - Hairstylist
COnnect
COnnect
Kendra Jenkins - Hairstylist
Dr. Natasha Gooden - MD/ OBGYN
COnnect
COnnect
Dr. Glenda Parker - MD / Internal Medicine
COnnect
Salon: Ulta Beauty - Walter's Crossing
KAT IDRIS
Kat's Services:
Contact Information:
@Shola_Idris
KENDRA JENKINS
Salon: Ulta Beauty - Walter's Crossing
Keke's Services:
Contact Information:
@Keke_marie87
TAIJAH McCLOUD
Salon: Ulta Beauty - Walter's Crossing
Taijah's Services:
Contact Information:
@Taijahhair
DR. GLENDA PARKER
Advent Health Medical Group
Website:
More Information
DR. NATASHA GOODEN
Women's Care OBGYN
Website:
More Information
How We Got Here...
During my freshman year of college—which also happened to be the height of COVID-19—I struggled to find the resources I needed as a young Black woman. Everything was remote, disconnected, and overwhelming. I couldn’t find a Black doctor who made me feel seen, a hairstylist who knew how to care for my natural hair, or a mentor who understood what it was like to navigate college in my skin.
Many Black women, especially in predominantly white spaces, struggle to access services that understand their identity and lived experience. Black Girl EDU bridges that gap by offering a platform built for and by the community it serves. It. connects young Black women to trusted Black professionals in healthcare, beauty, and mentorship. From doctors and therapists to hairstylists and career mentors, the app makes it easy to find culturally competent support in one centralized place.
Girl EDU is a digital platform designed to connect young Black women with culturally competent professionals they can trust. The results of this analysis are supported by cited research findings and surveys conducted in the community ✨ Real people. Real services. Rooted in community.
Testing Audience Insights
Two males (ages 22 and 23) provided feedback on user experience and interface clarity. Their responses helped confirm that the app’s navigation and purpose were easy to understand, even for those outside the target group.A college educated woman who co-owns a business with her husband shared insights from a service provider perspective. A Black professor with a doctorate offered culturally relevant insights and affirmed the necessity of an app like Black Girl EDU based on her own lived experience and her work with young Black students.