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Everything We Do is for Dealer ROI

Brenna Aplin

Created on June 11, 2025

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Inmar Automotive

Everything We Do is for Dealer ROI

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Brief OVERVIEW

Powering Outcomes & Closed ROs in Your DMS

We have cracked the code on service loyalty and retention with a 10x -15x ROI in incremental service revenue in the DMS.

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Brief OVERVIEW

A Proven Partner Across Industries

40 Years in the Making

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Brief OVERVIEW

A Proven Partner Across Industries

Serving

Managing $120B in Commerce Privately Held 31 Offices in US & NA

AT A GLANCE

200M Shoppers Engaged // Dealerships // Hospitals // RetailersRestaurants // Sports Teams // Banking // Brands

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CURRENT SITUATION

Retention is King

of drivers don’t get their vehicle serviced at the dealership they purchase it from.

70%

For the average dealer, that represents a lost revenue opportunity of more than $625,000 per year.

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*Inmar Intelligence 2024 Automotive Consumer Survey

CURRENT SITUATION

Targeting: Offer Matching & Media Assignment

Segmentation: Understand your highest spending, loyal, at-risk customers, lost souls Offer Matching: Predict the offer type and delivery format for optimal success Media Assignment: Predict the channel with highest likelihood of engagement

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CURRENT SITUATION

Powering Outcomes - Closed ROs in DMS

Drive visits, increase revenue and maximize customer lifetime value

PERSONALIZE YOUR CUSTOMER ENGAGEMENT

UNLOCK THE POWER OF YOUR DATA

OPTIMIZE YOUR CAMPAIGNS

Back

Demographics Competitor Intelligence Vehicle Attributes Convenience Attributes Missingness Attributes Service History Records Offer Redemption History Defection Patterns

Service Taxonomy Propensity Scoring Next Service Prediction Defection/Churn Prediction Declined Services Detection (NLP) Recency Frequency Monetary (RFM) Scoring Channel Optimization

CURRENT SITUATION

Data Sources Segmentation, Targeting & Reporting

Data Sources:

SEGMENTATION

Email Social SMS Direct Mail

Target vs Holdout ROI Calculations Gross Proﬁt Gains Revenue Gains

Back

Data & Reporting

INMAR AUTOMOTIVE SOLUTION

Road Tested.Results Veriﬁed.

$723k

Incremental Revenue

13.3x

ROI

Back

INMAR AUTOMOTIVE SOLUTION

Building the Customer Proﬁle

Age: 32Income: $90-100k Credit score: 670 Address: 310 Sunset Dr, San Diego, CA Language: Spanish Current Car: Toyota Corolla 2019

Consumers are ranked on their propensity to spend and return to the dealership, prioritizing outreach to those most likely to re-engage. Click each circle to view more:

CUSTOMER PROFILE EXAMPLE: John Doe

Next Predicted Services

Loyalty Statistics

Buying Habits

Behavior Prediction

Transaction & Service History

Last Service Transaction

Declined Services

Reactivation Statistics

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INMAR AUTOMOTIVE SOLUTION

Analytics Breakdown: Retention

Layer 1: The Retention & Spend Scoring

sA,rA

sA,rC

Why the selective targeting? Targeting a customer who is more likely to return means that you spend your money bringing back customers who will stay = Better ROI. What it means for you: No wasted ad spend

sB,rB

sB,rA

sB,rC

SPEND INDEX

sC,rA

sC,rB

sAC,rC

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reactivation index

PROPOSED SOLUTION

Targeted Campaigns

Targeted Marketing Campaigns that feed the customer loyalty lifecycle & maximize revenue

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PROPOSED SOLUTION

Here’s What You Get with Inmar Automotive:

GROW

RETAIN

Customer Touch Points

LOYALTY

Building Relationships

REWARD

Attract

Engage

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PROPOSED SOLUTION

Standardized Campaigns:

Conquest Campaigns (Enabled): New customers segmented and targeted based on competitive, demographic data and website activity fueled by 3rd party data.

HIDE

SHOW

Conquest SERVICE

Conquest Sales

Back

Inmar follows up with declined service reminders 2 weeks later

What this means for you: No Service Opportunity Wasted

NLP algorithm determines if customer declined a service

PROPOSED SOLUTION

Trigger Campaigns:Enhanced Declines

Enhanced Declines (Enabled)

Click left to right to reveal the process

STEP 01

STEP 02

RESULTS

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PROPOSED SOLUTION

Trigger Campaigns:Trade-In

Trade-In (To Be Enabled for All)

Historical Metrics Considered: Lease Term, Loan Term, APR, Monthly Payment, Date of Trade-In

What it means for you: More Repeat Business and Loyalty Maximizing Customer Lifetime Value

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PROPOSED SOLUTION

Trigger Campaigns: End of Warranty

60%

4.5%

Open Rate

Click Through Rate

PROBLEM: Customers tend to defect at the end of the warranty period. This can happen at the end of the full warranty or the powertrain warranty. SOLUTION:

Automate email and direct mail marketing outreach incentivizing an end of warranty inspection.
Maximize customer engagement and revenue before common defection point.

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PROPOSED SOLUTION

Journey / Interval Campaigns:

8%

Conversion Rate

Appointment Reminder/ Conﬁrmation

PROBLEM: Customers tend to defect at the end of the warranty period. This can happen at the end of the full warranty or the powertrain warranty. SOLUTION:

AI detects rejected services.
Automated emails that include intelligent offers remind and incentivize them to schedule a follow up visit to complete the required work.

59.8K

Customers Targeted

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PROPOSED SOLUTION

Journey / Interval Campaigns:

4.5%

Click Through Rate

Post Purchase/ Post Service

PROBLEM: Customers often reject individual car repairs and may seek external services or neglect maintenance. SOLUTION: Customer appreciation emails and vehicle maintenance tips are sent out to build relationship between service intervals.

60%

Open Rate

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PROPOSED SOLUTION

Reactivation Campaigns:

Reactivation (Enabled) Existing customers are scored based on their service/purchase history as well as defection patterns and matched with offers based on their likelihood to return.

What it means for you: More Repeat Business and Loyalty Maximizing Customer Lifetime Value

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PROPOSED SOLUTION

Reactivation Campaign Activation

SMS Workflow Example

Click left to right to reveal the process

SCHEDULING SERVICE

ADDING TO CALENDAR

RECIEVING OFFER

AI SENDS SMS

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Subject to miss out on time-sensitive opportunities and limited in scope.

Identify Target Customer

Build Lookalike Audiences

Plan Advertisements

Design Creative Iterations for Ad

Build Ads in Multiple Platforms

Watch Ads and Optimize Performance

Analyze CRM Data

Constantly running in the background activatingon your DMS/CRM data.

Integrate, clean, and mine data

Score segments

Automated trigger campaign execution

Create, match, and track offers

PROPOSED SOLUTION

Automate Your Campaigns for 24/7 Revenue

Transition from manual campaigns to automated, hyper-targeted ones. Spend less time on data analysis and campaign set up, freeing up more time to focus on your customers.

HIDE

SHOW

HIDE

SHOW

SET IT AND LE T IT RUN

MANUAL MANAGEMENT

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PROPOSED SOLUTION

Real-Time Insights

CLICK TO EXPLORE

For decisions managed by a dedicated performance manager. Elevate your strategy with data-driven precision.

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PROPOSED SOLUTION

30 Dealership Case Study (2024)

6.2K

Incremental Conversions

Offer Optimization

$3.5M

Incremental Revenue

$1.7M

Incremental Gross Profit

19.4x

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ROI

PROPOSED SOLUTION

30 Dealership Case Study (2024)

6.2K

Incremental Conversions

$3.5M

Incremental Revenue

$1.7M

Incremental Gross Profit

19.4x

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ROI

PROPOSED SOLUTION

Measuring The Inmar Effect

Service Retention Rate 5 Years - 30 Rooftops

13.96%

Mass OEM BrandsRetention Analysis

Average Inmar Lift for Mass Brands

Back

Inmar retention rates are calculated using customers that were targeted by Inmar campaigns throughout the funnel (purchased a car, came back for service) Non-Inmar retention rates uses dealership audiences that were not part of any Inmar campaign Average 5 Year Reactivation Retention Rate: 15.3%

PROPOSED SOLUTION

Measuring The Inmar Effect

Service Retention Rate 5 Years - 30 Rooftops

16.71%

Luxury OEM BrandsRetention Analysis

Average Inmar Lift for Luxury Brands

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PROPOSED SOLUTION

Norm Reeves Honda Irvine - Results

Case study from Norm Reeves Honda where we saw 13x ROI generating over 724k in incremental gross profit

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PROPOSED SOLUTION

Norm Reeves Honda Irvine - Results

(Dec 2023 - Nov 2024)

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PROPOSED SOLUTION

Norm Reeves Honda Irvine - Results

13.4x ROI

(Dec 2023 - Nov 2024)

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PROPOSED SOLUTIO

A Message From the Flow Automotive Group

Testimonial from the CEO of Flow Automotive Group

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NEXT STEPS

Decision-Making process

Your performance manager will work with you every month on your offers along with you A/B testing and it is their job to make sure you keep seeing increased ROI from the platform. It is our job to do the heavy lifting for you and make you you like look like a rockstar!

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NEXT STEPS

Inmar Automotive Sample Pricing

Pricing DETAILS

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NEXT STEPS

Inmar Automotive Sample ROI

33% Profit

Profit

Invested

Need to see a live/more personalized calculation? Reach out for an in-person consultation.

Amount Invested

DATE RANGE

Amount RETURNED

$10,000

$15,000

7/30/25 - 12/31/25

Back

Investment Gain $5,000.00 // ROI 50.00% Annualized ROI 9.42% // Investment Length 4.504 years

NEXT STEPS

Let's Chat

About Inmar Intelligence

We make businesses smarter to improve consumers’ lives. Inmar Intelligence — and its refreshed media solution, Inmar Media — helps brands, retailers, and advertisers drive measurable results with end-to-end Martech solutions. Using exclusive data, proprietary MomentsAI targeting, and enhanced retail media, we connect brands with consumers at their most receptive moments across digital and social channels. Our expertise in influencer marketing and creator-led strategies enables authentic partnerships and omnichannel activations that boost engagement and conversion. By delivering relevant media, incentives, and offers, we help brands drive value and save consumers billions.

schedule a kickoff

Utilizing Inmar Automotive’s advanced machine learning capabilities for our fixed operations program has been a game-changer. Their technology is truly built on data-science, it enables us to segment, score, and personalize marketing content, ensuring smart offer matching that resonates with our audience. They have solutions for re-engaging lapsed customers, preventing defections, lifecycle management, and customer conquest. No one else in automotive marketing is doing advanced work like this using machine learning built on real data-science.” “The result has been a significant increase in retention, customer lifetime value, and profitability. This strategic approach to data-driven marketing has directly contributed to our success, it is a game changer.

- Eric Flow, CEO Flow Automotive

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Modern Zen Presentation

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Newspaper Presentation

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Audio tutorial

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Pechakucha Presentation

View

Desktop Workspace

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Decades Presentation

View

Psychology Presentation

Everything We Do is for Dealer ROI

Start designing with a free template

View

Modern Zen Presentation

View

Newspaper Presentation

View

Audio tutorial

View

Pechakucha Presentation

View

Desktop Workspace

View

Decades Presentation

View

Psychology Presentation

Transcript

Everything We Do is for Dealer ROI

Powering Outcomes & Closed ROs in Your DMS

A Proven Partner Across Industries

A Proven Partner Across Industries

Serving

AT A GLANCE

Retention is King

Targeting: Offer Matching & Media Assignment

Powering Outcomes - Closed ROs in DMS

PERSONALIZE YOUR CUSTOMER ENGAGEMENT

UNLOCK THE POWER OF YOUR DATA

OPTIMIZE YOUR CAMPAIGNS

Demographics Competitor Intelligence Vehicle Attributes Convenience Attributes Missingness Attributes Service History Records Offer Redemption History Defection Patterns

Service Taxonomy Propensity Scoring Next Service Prediction Defection/Churn Prediction Declined Services Detection (NLP) Recency Frequency Monetary (RFM) Scoring Channel Optimization

Data Sources Segmentation, Targeting & Reporting

Data Sources:

SEGMENTATION

Email Social SMS Direct Mail

Target vs Holdout ROI Calculations Gross Proﬁt Gains Revenue Gains

Channels:

Data & Reporting

Road Tested.Results Veriﬁed.

$723k

13.3x

Building the Customer Proﬁle

CUSTOMER PROFILE EXAMPLE: John Doe

Analytics Breakdown: Retention

sA,rA

sA,rC

sA,rC

sB,rB

sB,rA

sB,rC

sC,rA

sC,rB

sAC,rC

Targeted Campaigns

Here’s What You Get with Inmar Automotive:

Standardized Campaigns:

Trigger Campaigns:Enhanced Declines

Trigger Campaigns:Trade-In

Trigger Campaigns: End of Warranty

60%

4.5%

Journey / Interval Campaigns:

8%

59.8K

Journey / Interval Campaigns:

4.5%

60%

Reactivation Campaigns:

Reactivation Campaign Activation

Automate Your Campaigns for 24/7 Revenue

Real-Time Insights

30 Dealership Case Study (2024)

6.2K

$3.5M

$1.7M

19.4x

30 Dealership Case Study (2024)

6.2K

$3.5M

$1.7M