Our directorates
Communications, marketing and fundraising
Finance and commerical
People and culture
Membership services
Strategy, technology and transformation
Click through to find out what each of our directorates do.
Communications, marketing and fundraising
This is one of our largest directorates, comprising approximately 60 staff. The director of the communications, marketing & fundraising directorate is closely supported by 3 department heads who oversee our brand, marketing & communications, corporate communications & external affairs and fundraising teams.
What does the directorate do?
• Own and communicate Girlguiding’s brand, values, messages and purpose.
• Change perceptions, raise our profile and manage our reputation.
• Drive forward trading sales.
• Generate income, including fundraised income.
• Act as a powerful force for change influencing key decision makers.
• Understand our audiences and engage them through first-class communications and campaigns to retain and recruit.
• Empower young women to have a voice and be a powerful force for change.
Finance and commercial
This directorate comprises and supports 4 areas of the business: finance, legal, trading and property.
The finance team manages all financial strategy, income, expenditure, treasury cash flow, Trust fund management and procurement. They're responsible for controlling regular financial forecasting and annual budgeting and administering the collection of members’ annual subscriptions.
The legal function provides support and offers advice on everything legal from contracts, charity law, all property owned by the Guide Association and the Trust Corporation, disputes and any trademark issues for Girlguiding and all the members.
Trading is a multi-channel retailer that produces and supplies all Girlguiding products including uniforms, badges and gifts.
The property team is responsible for management of our buildings, including the UK Headquarters, members’ area and shop in London, our urban activity centre ICANDO, the senior volunteers’ flat in central London and the trading site in Cheshire.
Membership services
Membership services provides services and support to 300,000 girl members and 80,000 volunteer members to create guiding across the UK.
There are 4 departments: girl experience; volunteer experience; delivery partnerships (network relationships) and safeguarding, safety & wellbeing.
They help volunteers know how to keep everyone safe and happy.
They work with Girlguiding's countries, regions and local teams to work together consistently and keep the fun happening.
They create materials to support members and units to deliver fantastic guiding experiences on the ground, and provide processes and support that ensure guiding is safe, high quality and fun for all.
They provide great resources for girls about their wellbeing, having fun and gaining skills.
People and culture
The people & culture directorate includes the human resources (HR), governance, enterprise risk and equity, diversity and inclusion teams.
Human resources (HR)
Inclusion
Info
Info
Enterprise risk
Governanance
Info
Info
Strategy, technology and transformation (STT)
Our STT teams are change agents and work collaboratively with staff and volunteers to drive a more modern, relevant and impactful Girlguiding. Across 6 interconnected teams, they combine long-term vision with bold action. Together, these teams power the transformation of Girlguiding and the implementation of Girlguiding strategy
Funded programmes and innovation and reach
Digital
Digital futures
Info
Info
Info
Strategy
Transformation
IT
Info
Info
Info
Governance
The governance team supports the effective and efficient operation of the board of trustees, all of its committees and the Girlguiding council. They provide guidance on a wide range of governance matters, including supporting effective and consistent governance practice across the Girlguiding network.
Human resources (HR)
HR provides support for all staff policies and processes, learning and development, performance management, advice on pay and benefits and access to wellbeing and other support for staff. They listen to feedback, engage and consult with staff on core policies and practices – a key way they do this is by supporting and involving the staff consultation group and also our staff networks.
Enterprise risk
The enterprise risk team supports all teams across Girlguiding to identify, evaluate and report on operational and strategic risks which could impact Girlguiding. They provide technical expertise and support for data protection compliance, internal audit, risk planning and reviews, business resilience and continuity planning and serious incident reporting.
Inclusion
The inclusion team leads and supports the implementation of Girlguiding’s equity, diversity & inclusion strategic plan. They work with teams, networks and volunteers across Girlguiding to provide training, policy advice and practical guidance.
IT
The IT team provides technology, tools and services to enhance the experience of members, volunteers, and staff. The team supports the delivery of Girlguiding strategy and adapts to a changing world by using the most appropriate technology.
Digital
The digital team runs and evolves Girlguiding’s digital estate - from websites and their supporting systems to training, e-commerce and engagement platforms. The digital team aims to give users good, inclusive, and integrated digital experiences to users. It’s driven by feedback, innovation and aligned to Girlguiding strategy.
Strategy
Rooted in Girlguiding’s mission, the strategy team champions long-term impact and relevance. We shape and evolve our organisational direction, monitor and report on our performance & impact, and coordinate the development of our plans. A core priority is leading the implementation of our environmental sustainability strategy.
Digital futures
Central to our strategic goals, the digital futures team leads our digital transformation - enhancing and digitally powering the experience of volunteers, girls and staff.
Transformation
The transformation team brings strategy to life. We deliver and manage change through expert project and change management, ensuring new products, services, and ways of working are adopted smoothly and successfully across Girlguiding.
Funded programmes and innovation and reach
The team innovates to extend Girlguiding’s reach for more girls to have a Girlguiding experience and build their confidence. We create and pilot Girlguiding-inspired experiences that meet girls where they are, for example in schools. By 2025, we’ll have tested 6 pioneering ideas, scaled up a standout initiative, and built a gold-standard innovation model for the future.
Our directorates
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Transcript
Our directorates
Communications, marketing and fundraising
Finance and commerical
People and culture
Membership services
Strategy, technology and transformation
Click through to find out what each of our directorates do.
Communications, marketing and fundraising
This is one of our largest directorates, comprising approximately 60 staff. The director of the communications, marketing & fundraising directorate is closely supported by 3 department heads who oversee our brand, marketing & communications, corporate communications & external affairs and fundraising teams. What does the directorate do? • Own and communicate Girlguiding’s brand, values, messages and purpose. • Change perceptions, raise our profile and manage our reputation. • Drive forward trading sales. • Generate income, including fundraised income. • Act as a powerful force for change influencing key decision makers. • Understand our audiences and engage them through first-class communications and campaigns to retain and recruit. • Empower young women to have a voice and be a powerful force for change.
Finance and commercial
This directorate comprises and supports 4 areas of the business: finance, legal, trading and property. The finance team manages all financial strategy, income, expenditure, treasury cash flow, Trust fund management and procurement. They're responsible for controlling regular financial forecasting and annual budgeting and administering the collection of members’ annual subscriptions. The legal function provides support and offers advice on everything legal from contracts, charity law, all property owned by the Guide Association and the Trust Corporation, disputes and any trademark issues for Girlguiding and all the members. Trading is a multi-channel retailer that produces and supplies all Girlguiding products including uniforms, badges and gifts. The property team is responsible for management of our buildings, including the UK Headquarters, members’ area and shop in London, our urban activity centre ICANDO, the senior volunteers’ flat in central London and the trading site in Cheshire.
Membership services
Membership services provides services and support to 300,000 girl members and 80,000 volunteer members to create guiding across the UK. There are 4 departments: girl experience; volunteer experience; delivery partnerships (network relationships) and safeguarding, safety & wellbeing. They help volunteers know how to keep everyone safe and happy. They work with Girlguiding's countries, regions and local teams to work together consistently and keep the fun happening. They create materials to support members and units to deliver fantastic guiding experiences on the ground, and provide processes and support that ensure guiding is safe, high quality and fun for all. They provide great resources for girls about their wellbeing, having fun and gaining skills.
People and culture
The people & culture directorate includes the human resources (HR), governance, enterprise risk and equity, diversity and inclusion teams.
Human resources (HR)
Inclusion
Info
Info
Enterprise risk
Governanance
Info
Info
Strategy, technology and transformation (STT)
Our STT teams are change agents and work collaboratively with staff and volunteers to drive a more modern, relevant and impactful Girlguiding. Across 6 interconnected teams, they combine long-term vision with bold action. Together, these teams power the transformation of Girlguiding and the implementation of Girlguiding strategy
Funded programmes and innovation and reach
Digital
Digital futures
Info
Info
Info
Strategy
Transformation
IT
Info
Info
Info
Governance
The governance team supports the effective and efficient operation of the board of trustees, all of its committees and the Girlguiding council. They provide guidance on a wide range of governance matters, including supporting effective and consistent governance practice across the Girlguiding network.
Human resources (HR)
HR provides support for all staff policies and processes, learning and development, performance management, advice on pay and benefits and access to wellbeing and other support for staff. They listen to feedback, engage and consult with staff on core policies and practices – a key way they do this is by supporting and involving the staff consultation group and also our staff networks.
Enterprise risk
The enterprise risk team supports all teams across Girlguiding to identify, evaluate and report on operational and strategic risks which could impact Girlguiding. They provide technical expertise and support for data protection compliance, internal audit, risk planning and reviews, business resilience and continuity planning and serious incident reporting.
Inclusion
The inclusion team leads and supports the implementation of Girlguiding’s equity, diversity & inclusion strategic plan. They work with teams, networks and volunteers across Girlguiding to provide training, policy advice and practical guidance.
IT
The IT team provides technology, tools and services to enhance the experience of members, volunteers, and staff. The team supports the delivery of Girlguiding strategy and adapts to a changing world by using the most appropriate technology.
Digital
The digital team runs and evolves Girlguiding’s digital estate - from websites and their supporting systems to training, e-commerce and engagement platforms. The digital team aims to give users good, inclusive, and integrated digital experiences to users. It’s driven by feedback, innovation and aligned to Girlguiding strategy.
Strategy
Rooted in Girlguiding’s mission, the strategy team champions long-term impact and relevance. We shape and evolve our organisational direction, monitor and report on our performance & impact, and coordinate the development of our plans. A core priority is leading the implementation of our environmental sustainability strategy.
Digital futures
Central to our strategic goals, the digital futures team leads our digital transformation - enhancing and digitally powering the experience of volunteers, girls and staff.
Transformation
The transformation team brings strategy to life. We deliver and manage change through expert project and change management, ensuring new products, services, and ways of working are adopted smoothly and successfully across Girlguiding.
Funded programmes and innovation and reach
The team innovates to extend Girlguiding’s reach for more girls to have a Girlguiding experience and build their confidence. We create and pilot Girlguiding-inspired experiences that meet girls where they are, for example in schools. By 2025, we’ll have tested 6 pioneering ideas, scaled up a standout initiative, and built a gold-standard innovation model for the future.