The SAM Model Guide

USING THE SAM MODEL

A comprehensive guide to the SAM model for rapid development and implementation of instructional solutions.

Phases of the SAM Model

By integrating these phases into a project, this provides a short, engaging scenario-driven course for learners.

Preparation Phase

Iterative Design Phase

Iterative Development Phase

Tips for Implementing the SAM Model

🧠 Tip #1: Prioritize the Savvy Start 💡 Tip #2: Start Prototyping Early 🗣️ Tip #3: Embrace Feedback Loops ⏫ Tip #4: Stay Agile and Flexible

Make sure to take note of the six key reasons why this model is ideal for rapid development. You can also share this with your colleagues!

Why Choose the SAM Model for Rapid Development

This section provides information about why you may want to choose the SAM model for rapid development.

⌚ Reason #1: Iterative Prototyping Saves Time 🤝 Reason #2: Early and Ongoing Stakeholder Involvement 🔁 Reason #3: Reduces Rework ⏫ Reason #4: Built for Flexibility and Agility 💡 Reason #5: Encourages Creativity and Innovation 🎯 Reason #6: Improves Final Product Quality

When to Choose the SAM Model for Rapid Development

This section provides information about when this model is ideal for rapid development. Watch the video below from Tim Slade at The eLearning Designer's Academy.

Pro Tip: Build a habit of learning fast, not launching perfectly—that’s the core spirit of SAM.

Call to Action

Try the phases of the SAM model on a small scale, especially if you have not used it before with your projects.

Common Pitfall #3: Neglecting Real User Feedback

How to avoid it:

• Involve end users early and often
• Watch how learners interact with the content
• Use their feedback to drive design improvements

What happens: Designers rely solely on stakeholder input and skip testing with actual learners.

Common Pitfall #2: Skipping the Savvy Start or Making it Too Formal

What happens: The kickoff becomes a stuffy meeting or is skipped entirely, losing SAM's creative spark.

How to avoid it:

• Keep the Savvy Start collaborative and hands-on
• Include a mix of different perspectives
• Focus on exploring ideas, not finalizing deliverables

Common Pitfall #1: Treating SAM Like a Wattered-Down ADDIE

What happens: Teams follow SAM in name only by still working in long, linear phases with limited feedback.

How to avoid it:

• Embrace true iteration
• Keep cycles short and focused
• Shift your mindset from "finish each phase" to "improve with each pass"

Introduction to the SAM Model

This section provides a brief background of the SAM model, a comparison to the ADDIE model, and a quick overview of SAM1 and SAM2.

Brief Background: Developed by Dr. Michael Allen, the founder of Allen Interactions. It was created as a more agile and iterative alternative to other linear models. Comparison of ADDIE: Emerged from the need to speed up development, reduce rework, and create more engaging learning experiences. SAM1 Version: Basic, 3-phase model, suitable for small projects. SAM2 Version: More detailed version, which is ideal for larger, team-based projects.