GTM Pipes
DATA PIPELINES FOR GO TO MARKET TEAMS
START
GTM data is abundant
But sales reps still waste time building their own lists & doing research
SEE THE DATA
Marketers still pray for decent lead enrichment after every conference
SEE THE DATA
"He hasn't worked here in years!"
And vendors still let their databases grow stale
SEE THE DATA
At least GTM data is cheap...right?
WHAT DOES DATA ACTUALLY COST?
LET'S DO THE MATH
AN AVERAGE AD CAMPAIGN
AN AVERAGE DATABASE
AN AVERAGE CONFERENCE
AN AVERAGE SALES REP
WARNING: Once you see the true cost of GTM data, you can't unsee it.
BETTER DATA IS Possible WITH
GTM PIPES
MULTI-SOURCE GENERATED
BEAUTIFULLY ORCHESTRATED
REAL-time validated
FULLY INTEGRATED
AI-POWERED
COST EFFICIENT
HOW IT WORKS
VERIFY
Employer, title, email, phone, & more 100% of records meet quality threshold
ENRICH
Company & Contact intelligence 100s of potential data points
SOURCE
Your CRM, data subscriptions, or CSV Our AI, web scrapers, & database subscriptions
All of this runs through a modern data stack plugged into Clay and our proprietary middleware
EXAMPLE USE CASES
maximize event roi
ENHANCED LEAD SCORING
REAL-TIME BUYING SIGNALS
BULLET-PROOF ABM TARGETS
MARKETING
Auto CHAMPION TRACKING
INCREASE REACH RATE
OUTBOUND LIST BUILDS
REDUCE MANUAL RESEARCH
SALES
SALES | BEFORE & AFTER
Series b | $60k ACV | selling to mm & ent data teams
BEFORE
$50k+ annual data costs >40% outdated CRM data No ability to identify ICP De-centralized prospecting Every rep for themselves
SEE AFTER
MARKETING | BEFORE & AFTER
Series b | $60k ACV | TARGETING mm & ent data teams
BEFORE
1 event marketing manager 4 major industry events $0 pipeline produced pre-event Manual list builds + enrichment 50-70% lead coverage
SEE AFTER
BUILT FOR TODAY & THE FUTURE
TECH STACK AGNOSTIC
AI MODELAGNOSTIC
GTM STRATEGY & TACTIC AGNOSTIC
DATA VENDOR AGNOSTIC
Ready for whatever tools you have or adopt
We plug in the right AI to get the job done
Adaptable to your org and market changes
We'll always have the best data on tap
As more of the GTM motion is executed and managed by AI, GTM Pipes provide the clean, structured data AI requires.
NOW THAT YOU KNOW
WHAT WILL YOU DO ABOUT IT?
SHARE THIS WITH A FRIEND
GIVE US YOUR THOUGHTS
LEARN MORE FOR YOURSELF
It's time to quit living with incomplete, outdated GTM data.
AFTER
<$15k annual data costs Fresh data for all campaigns Every account ICP-labeled Fully centralized prospecting Learnings shared & accelerated
AFTER
1 event marketing manager 4 industry + 12 self-hosted events Events produce $ before & after Automated lead management 95-100% lead enrichment
GTM Pipes
Rex Biberston
Created on May 21, 2025
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Transcript
GTM Pipes
DATA PIPELINES FOR GO TO MARKET TEAMS
START
GTM data is abundant
But sales reps still waste time building their own lists & doing research
SEE THE DATA
Marketers still pray for decent lead enrichment after every conference
SEE THE DATA
"He hasn't worked here in years!"
And vendors still let their databases grow stale
SEE THE DATA
At least GTM data is cheap...right?
WHAT DOES DATA ACTUALLY COST?
LET'S DO THE MATH
AN AVERAGE AD CAMPAIGN
AN AVERAGE DATABASE
AN AVERAGE CONFERENCE
AN AVERAGE SALES REP
WARNING: Once you see the true cost of GTM data, you can't unsee it.
BETTER DATA IS Possible WITH
GTM PIPES
MULTI-SOURCE GENERATED
BEAUTIFULLY ORCHESTRATED
REAL-time validated
FULLY INTEGRATED
AI-POWERED
COST EFFICIENT
HOW IT WORKS
VERIFY
Employer, title, email, phone, & more 100% of records meet quality threshold
ENRICH
Company & Contact intelligence 100s of potential data points
SOURCE
Your CRM, data subscriptions, or CSV Our AI, web scrapers, & database subscriptions
All of this runs through a modern data stack plugged into Clay and our proprietary middleware
EXAMPLE USE CASES
maximize event roi
ENHANCED LEAD SCORING
REAL-TIME BUYING SIGNALS
BULLET-PROOF ABM TARGETS
MARKETING
Auto CHAMPION TRACKING
INCREASE REACH RATE
OUTBOUND LIST BUILDS
REDUCE MANUAL RESEARCH
SALES
SALES | BEFORE & AFTER
Series b | $60k ACV | selling to mm & ent data teams
BEFORE
$50k+ annual data costs >40% outdated CRM data No ability to identify ICP De-centralized prospecting Every rep for themselves
SEE AFTER
MARKETING | BEFORE & AFTER
Series b | $60k ACV | TARGETING mm & ent data teams
BEFORE
1 event marketing manager 4 major industry events $0 pipeline produced pre-event Manual list builds + enrichment 50-70% lead coverage
SEE AFTER
BUILT FOR TODAY & THE FUTURE
TECH STACK AGNOSTIC
AI MODELAGNOSTIC
GTM STRATEGY & TACTIC AGNOSTIC
DATA VENDOR AGNOSTIC
Ready for whatever tools you have or adopt
We plug in the right AI to get the job done
Adaptable to your org and market changes
We'll always have the best data on tap
As more of the GTM motion is executed and managed by AI, GTM Pipes provide the clean, structured data AI requires.
NOW THAT YOU KNOW
WHAT WILL YOU DO ABOUT IT?
SHARE THIS WITH A FRIEND
GIVE US YOUR THOUGHTS
LEARN MORE FOR YOURSELF
It's time to quit living with incomplete, outdated GTM data.
AFTER
<$15k annual data costs Fresh data for all campaigns Every account ICP-labeled Fully centralized prospecting Learnings shared & accelerated
AFTER
1 event marketing manager 4 industry + 12 self-hosted events Events produce $ before & after Automated lead management 95-100% lead enrichment