Alberto Bitonti
Digital Public Affairs
The power of data and the impact of digital innovation on the practice ofpublic affairs
START
Research question
How does digital innovation impact the practiceof public affairs?
Three common mistakes
1. It's not only about AI (nor social media)
An ideal-typical public affairs campaign
Monitoring & Analysis
- massive amounts of data
- advanced analytics (AI-assisted)
> augmented intelligence (Hurwitz et al. 2020)
- evidence-based decision-making
(A/B testing, AI simulations and brainstorming, test ideas in real life, etc.)
Strategy design
- digital interactions with policymakers and grassroots
(digital campaigns, microtargeting, astroturfing...)
- genAI > content creation
- "smart" reporting of activities and retrieval of data
- cloud computing > real-time updates > coordination
Action
- measure activities and intangibles (ROI)
- tracking (in real-time)
- accountability
Evaluation
Examples of Public affairs platforms
FiscalNote
Quorum
KMIND
https://fiscalnote.com
https://www.quorum.us
https://www.kmind.it/
Knowledge management as key to success
technological solutionism > method
digital public affairs can be defined as
"the method through which organizations and practitioners can manage the complex of their public affairs activities by using digital tools"
Three common mistakes
1. It's not only about AI (nor social media)
2. The inductivist trap
Three common mistakes
1. It's not only about AI (nor social media)
2. The inductivist trap
3. The "human touch" cannot be replaced
Augmented intelligence
IF YOU WANT TO KNOW MORE...
A. BITONTI (2024), Tools of digital innovation in public affairs management: A practice-oriented analysis, «Journal of Public Affairs», Vol. 24, No. 1, e2888, https://doi.org/10.1002/pa.2888
Eureka!
Thank you!
Contacts
alberto.bitonti@usi.ch
@albertobit
Alberto Bitonti
Digital public affairs
albertobitonti
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Transcript
Alberto Bitonti
Digital Public Affairs
The power of data and the impact of digital innovation on the practice ofpublic affairs
START
Research question
How does digital innovation impact the practiceof public affairs?
Three common mistakes
1. It's not only about AI (nor social media)
An ideal-typical public affairs campaign
Monitoring & Analysis
- massive amounts of data
- advanced analytics (AI-assisted)
> augmented intelligence (Hurwitz et al. 2020)- evidence-based decision-making
(A/B testing, AI simulations and brainstorming, test ideas in real life, etc.)Strategy design
- digital interactions with policymakers and grassroots
(digital campaigns, microtargeting, astroturfing...)Action
Evaluation
Examples of Public affairs platforms
FiscalNote
Quorum
KMIND
https://fiscalnote.com
https://www.quorum.us
https://www.kmind.it/
Knowledge management as key to success
technological solutionism > method
digital public affairs can be defined as
"the method through which organizations and practitioners can manage the complex of their public affairs activities by using digital tools"
Three common mistakes
1. It's not only about AI (nor social media)
2. The inductivist trap
Three common mistakes
1. It's not only about AI (nor social media)
2. The inductivist trap
3. The "human touch" cannot be replaced
Augmented intelligence
IF YOU WANT TO KNOW MORE...
A. BITONTI (2024), Tools of digital innovation in public affairs management: A practice-oriented analysis, «Journal of Public Affairs», Vol. 24, No. 1, e2888, https://doi.org/10.1002/pa.2888
Eureka!
Thank you!
Contacts
alberto.bitonti@usi.ch
@albertobit
Alberto Bitonti