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AI in Action: Integrating Generative AI into Education and Operations

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Created on May 12, 2025

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Transcript

AI in Action: Integrating Gen AI into Education and Operations at ESMT Berlin

Jon Demiglio, ESMT Berlin

About me

Jon Demiglio, Business Technologist

  • Finding tech solutions for business problems
  • Specific focus on "AI" (gen AI)

ESMT Berlin

  • International business school
  • MBA, ExEd, OE programs
  • ~1000 FT students
  • ~260 faculty and staff

Story of AI at ESMT

Innovators Stage (Late-2023, Early-2024)

  • Lots of buzz but very few adventurers
    • Early live experiments treated bias and hallucination as teaching moments, not flaws
  • Lots of negative bias, skepticism, and worries about cheating

Image Source: https://www.linkedin.com/pulse/ai-adoption-lifecycle-lawrence-ip-lql8c/

Story of AI at ESMT

Early Adopters Phase (Mid-2024 to early-2025)

  • Slowly started building more course GPTs both for learners and teaching teams
  • Workshops on AI use for students, faculty and staff
  • Bias and skeptism deminishing
    • Prompting strategies
    • LLM advancements

Image Source: https://www.linkedin.com/pulse/ai-adoption-lifecycle-lawrence-ip-lql8c/

Story of AI at ESMT

Early Majority (Early-2025 to now)

  • 120+ ChatGPT Team licenses
  • AI workshops with individual depts.
    • Daily use for ideation, research, feedback, translation, etc

Image Source: https://www.linkedin.com/pulse/ai-adoption-lifecycle-lawrence-ip-lql8c/

Story of AI at ESMT

What's next?

  • Stronger exploration of automation
  • Data analysis
  • "Service as a software"
    • Instead of relying on vendors, we’re building small, smart tools ourselves
  • More gamification and simulations
    • Advances personalized learning
    • Potentially for reselling

Some Key takeaways

  1. Prompting strategies and practice go a long way
  2. Don’t "do AI" just for the sake of it
  3. Focus on the enthusiasts
  4. It won’t take our jobs- yet (maybe)
    • Probably not for a long while
    • It's value is in efficiency, ideation, domain "expertise," and automation...
    • But it still requires a deeper understanding of context and strategy

Thanks!

Jon Demiglio Business Technologist ESMT Berlin

Connect on LinkedIn

jon.demiglio@esmt.org