Advertising
brand marketing maing
KOL marketing maing
search advertising maing
Feed advertising maing
Brand Advertising
Xiaohongshu's brand ads help companies build awareness through beautiful full-screen banners (when you open the app) and featured spots on the home page. Unlike hard-selling ads, these focus on creating a luxury image through high-quality visuals and storytelling - perfect for fashion houses or cosmetic brands wanting to look premium. It's like magazine-style advertising redesigned for the mobile generation.
Search Advertising
RedNote's search ads help brands reach customers who are actively looking for products. When users search for things like "best face cream" or "trendy restaurants," brands can pay to show their ads at the top. These ads can appear as product listings, brand pages, or real user reviews. Think of it like Google shopping ads but built for RedNote's young, trendy shoppers who love discovering new products.
Feed Advertising
RedNote's feed ads look just like normal posts in your scrolling feed - they can be photos, videos or product cards that blend in naturally. The platform uses smart technology to show these ads to people who might like them based on what they normally view and buy. Beauty and fashion brands love this because it lets them show products in a subtle way, like when you're browsing makeup tips and see a relevant skincare ad. You can track how many people view, click or buy from these ads. It's like Instagram ads but more focused on authentic product discovery rather than hard selling.
KOL Marketing
RedNote's KOL marketing model is centered on the RedNote Lemon8, which connects brands and creators through an officially certified Darren system. Brands screen suitable people on the platform and place orders for cooperation, people create grass content labeled “brand cooperation”, and the platform takes 10%-20% of the order commission. The model strictly stipulates that all commercial promotions must be carried out through the RedNote Lemon8, and unofficial cooperative marketing content will be restricted.
Advertising
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Created on May 8, 2025
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Transcript
Advertising
brand marketing maing
KOL marketing maing
search advertising maing
Feed advertising maing
Brand Advertising
Xiaohongshu's brand ads help companies build awareness through beautiful full-screen banners (when you open the app) and featured spots on the home page. Unlike hard-selling ads, these focus on creating a luxury image through high-quality visuals and storytelling - perfect for fashion houses or cosmetic brands wanting to look premium. It's like magazine-style advertising redesigned for the mobile generation.
Search Advertising
RedNote's search ads help brands reach customers who are actively looking for products. When users search for things like "best face cream" or "trendy restaurants," brands can pay to show their ads at the top. These ads can appear as product listings, brand pages, or real user reviews. Think of it like Google shopping ads but built for RedNote's young, trendy shoppers who love discovering new products.
Feed Advertising
RedNote's feed ads look just like normal posts in your scrolling feed - they can be photos, videos or product cards that blend in naturally. The platform uses smart technology to show these ads to people who might like them based on what they normally view and buy. Beauty and fashion brands love this because it lets them show products in a subtle way, like when you're browsing makeup tips and see a relevant skincare ad. You can track how many people view, click or buy from these ads. It's like Instagram ads but more focused on authentic product discovery rather than hard selling.
KOL Marketing
RedNote's KOL marketing model is centered on the RedNote Lemon8, which connects brands and creators through an officially certified Darren system. Brands screen suitable people on the platform and place orders for cooperation, people create grass content labeled “brand cooperation”, and the platform takes 10%-20% of the order commission. The model strictly stipulates that all commercial promotions must be carried out through the RedNote Lemon8, and unofficial cooperative marketing content will be restricted.