Promotion simulation

Promotion simulation

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Promotion simulation

If you are the head of distribution for an independent game studio and a new game is about to be launched, please choose a distribution and marketing model to help the game go to market.

Traditional Marketing (Pop-up)

E-sports Marketing

Influencer Marketing (TikTok)

Pop-up (Traditional Marketing) Simulation Report

Advantages: Strong interaction; Players can experience the game in-person; Local media may report it, helps saving communication costs. Disadvantages: Limited number of participants (only 5,000 participants); Medium cost (venue + materials ≈ 100,000 Chinese yuan).

Agree and Get RESULT

Reject and Reselect

Pop-up (Traditional Marketing) Expected Promotion Result

The Number of Downloads in the First Week:

20,000

Player Retention Rate:

Low

Social Media Discussion:

Medium

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E-sports Marketing Simulation Report

Advantages: Accurately reach advanced players; Facilitate community discussions Long-term brand effect (event IPization) Disadvantages: The cost is extremely high (event + live broadcast ≈ 3 million yuan); The preparation period is long (3 months).

Agree and Get RESULT

Reject and Reselect

E-sports Marketing Simulation Report Expected Promotion Result

The Number of Downloads in the First Week:

50,000

Player Retention Rate:

Medium

Social Media Discussion:

High

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Influencer (TikTok) Marketing Simulation Report

Advantages: Fast dissemination speed (reaching 5 million users in 48 hours); Flexible cost (50,000-500,000 for cooperation with a single influencer) Disadvantages: Low user stickiness; Continuous investment is required to maintain popularity.

Agree and Get RESULT

Reject and Reselect

Influencer (TikTok) Marketing Simulation Report Expected Promotion Result

The Number of Downloads in the First Week:

100,000

Player Retention Rate:

Low

Social Media Discussion:

Medium

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